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ISBN: 2708104217 9782708104211 Year: 1980 Publisher: Paris Éditions d'organisation
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ISBN: 2130426123 9782130426127 Year: 1989 Volume: 2482 Publisher: Paris PUF
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Advertising --- Sales promotion --- Publicité --- Ventes --- Promotion --- 659.1 --- 658.81 --- Sales promotion. --- Publicité
Book
ISBN: 2130453090 Year: 1993 Volume: 2516 Publisher: Paris : PUF - Presses Universitaires de France,
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Merchandising --- Marketing --- Marchandisage --- Merchandising.
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