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This collection of different views on how digitalization is influencing various industrial sectors addresses essential topics like big data and analytics, fintech and insuretech, cloud and mobility technologies, disruption and entrepreneurship.   The technological advances of the 21st century have been massively impacted by the digital upheaval: there is no future without digitalization. The sale of products and services has left the classical point of sale and now takes place on a variety of channels. Whether in the automotive industry, travel and traffic, in cities, or the financial industry – newly designed ecosystems are being created everywhere; data is being generated and analyzed in real time; and companies are competing for mobile access channels to customers in order to gain knowledge about their individual contexts and preferences. In turn, customers can now publicly share their opinions, experiences and knowledge as User Generated Content, allowing them to impact the market and empowering them to build or destroy trust.

Computer science. --- Market research. --- Globalization. --- Markets. --- Special purpose computers. --- Application software. --- E-commerce. --- Computer Science. --- Special Purpose and Application-Based Systems. --- Information Systems Applications (incl. Internet). --- e-Commerce/e-business. --- Market Research/Competitive Intelligence. --- Emerging Markets/Globalization. --- Computer Applications. --- Electronic commerce. --- Information technology. --- Cybercommerce --- E-business --- E-commerce --- E-tailing --- eBusiness --- eCommerce --- Electronic business --- Internet commerce --- Internet retailing --- Online commerce --- Web retailing --- Commerce --- Information superhighway --- IT (Information technology) --- Technology --- Telematics --- Knowledge management --- Software engineering. --- Informatics --- Science --- Global cities --- Globalisation --- Internationalization --- International relations --- Anti-globalization movement --- Market research --- Marketing --- Markets --- Research --- Research, Industrial --- Computer software engineering --- Engineering --- Public markets --- Fairs --- Market towns --- Application computer programs --- Application computer software --- Applications software --- Apps (Computer software) --- Computer software --- Special purpose computers --- Computers

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Today, access to our cultural heritage is mostly of a digital nature. Cultural assets that are not directly accessible via the Internet are at risk of becoming irrelevant. It is up to us, as contemporary witnesses to this change, to help shape the digital future of our cultural heritage in a responsible manner. This book provides insights into measures to preserve that heritage and make it accessible, and discusses the accompanying opportunities, challenges, and dangers.

digital --- cultural --- Kulturerbe --- Archivierung --- kulturell --- tradition --- Überlieferung --- archiving --- cultural heritage --- Kulturelle Überlieferungdigital