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Following decades of exciting developments in laboratories around the world, pervasive computing technologies are starting to reshape our world in real ways. Computers, visible and invisible, are everywhere: traditional signs and billboards are being replaced by digital signage, projections, and interactive surfaces. Communication is digital and ubiquitous—the majority of the world’s population uses mobile phones. Physical computing and robotics make physical environments digital and interactive. It is apparent that analogous for developments on the Internet, advertising will be the business model driving pervasive computing. These new computing technologies are powerful tools for advertising and they will supersede traditional advertising in the near future. Pervasive computing is the disruptive technology for advertising. This book presents the core principles of Pervasive Advertising and makes accessible to practitioners and researchers alike research findings in pervasive computing, modern advertising, and human-computer interaction. The major opportunities addressed include: symmetric communication, the long tail, powerful experiences, personalization, context adaptivity, audience measurement, and automated persuasion. The major challenges addressed include: calm and engaging advertising, privacy, and ethical persuasion. This book presents and discusses innovative applications based on digital signage and mobile advertising, venturing into new territories like music and scents. This book is intended as a guide for: • Advertisers who want to understand how new technologies revolutionize their field. • Pervasive computing engineers and researchers who want to understand what business models will drive their technologies in the real world. • Anyone who is interested in how pervasive advertising will shape the future of urban life.

Advertising. --- Ads --- Advertisements --- Advertising --- Advertising, Consumer --- Advertising, Retail --- Advertising, Store --- Commercial speech --- Consumer advertising --- Retail advertising --- Speech, Commercial --- Store advertising --- Business --- Communication in marketing --- Industrial publicity --- Retail trade --- Advertisers --- Branding (Marketing) --- Propaganda --- Public relations --- Publicity --- Sales promotion --- Selling --- Computer science. --- Multimedia systems. --- Social sciences --- User Interfaces and Human Computer Interaction. --- Multimedia Information Systems. --- Computer Appl. in Social and Behavioral Sciences. --- Data processing. --- Computer-based multimedia information systems --- Multimedia computing --- Multimedia information systems --- Multimedia knowledge systems --- Information storage and retrieval systems --- Informatics --- Science --- User interfaces (Computer systems). --- Multimedia information systems. --- Application software. --- Application computer programs --- Application computer software --- Applications software --- Apps (Computer software) --- Computer software --- Interfaces, User (Computer systems) --- Human-machine systems --- Human-computer interaction

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The work on Autonomic Road Transport Support (ARTS) presented here aims at meeting the challenge of engineering autonomic behavior in Intelligent Transportation Systems (ITS) by fusing research from the disciplines of traffic engineering and autonomic computing. Ideas and techniques from leading edge artificial intelligence research have been adapted for ITS over the last 30 years. Examples include adaptive control embedded in real time traffic control systems, heuristic algorithms (e.g. in SAT-NAV systems), image processing and computer vision (e.g. in automated surveillance interpretation). Autonomic computing which is inspired from the biological example of the body’s autonomic nervous system is a more recent development. It allows for a more efficient management of heterogeneous distributed computing systems. In the area of computing, autonomic systems are endowed with a number of properties that are generally referred to as self-X properties, including self-configuration, self-healing, self-optimization, self-protection and more generally self-management. Some isolated examples of autonomic properties such as self-adaptation have found their way into ITS technology and have already proved beneficial.   This edited volume provides a comprehensive introduction to Autonomic Road Transport Support (ARTS) and describes the development of ARTS systems. It starts out with the visions, opportunities and challenges, then presents the foundations of ARTS and the platforms and methods used and it closes with experiences from real-world applications and prototypes of emerging applications. This makes it suitable for researchers and practitioners in the fields of autonomic computing, traffic and transport management and engineering, AI, and software engineering. Graduate students will benefit from state-of-the-art description, the study of novel methods and the case studies provided.

Computer science. --- Software engineering. --- Database management. --- Artificial intelligence. --- Computer simulation. --- Computer Science. --- Artificial Intelligence (incl. Robotics). --- Simulation and Modeling. --- Software Engineering/Programming and Operating Systems. --- Database Management. --- Information Systems Applications (incl. Internet). --- Intelligent transportation systems. --- Advanced Road Traffic Systems --- Advanced Transport Telematics --- ATT (Highway communications) --- Intelligent Road Transportation Systems --- Intelligent Vehicle Highway Systems --- IRTS (Highway communications) --- ITS (Highway communications) --- IVHS (Highway communications) --- Road Transport Informatics --- RTI (Highway communications) --- Vehicle Information and Communication Systems --- VICS (Highway communications) --- Computer modeling --- Computer models --- Modeling, Computer --- Models, Computer --- Simulation, Computer --- Electromechanical analogies --- Mathematical models --- Simulation methods --- Model-integrated computing --- AI (Artificial intelligence) --- Artificial thinking --- Electronic brains --- Intellectronics --- Intelligence, Artificial --- Intelligent machines --- Machine intelligence --- Thinking, Artificial --- Bionics --- Cognitive science --- Digital computer simulation --- Electronic data processing --- Logic machines --- Machine theory --- Self-organizing systems --- Fifth generation computers --- Neural computers --- Data base management --- Data services (Database management) --- Database management services --- DBMS (Computer science) --- Generalized data management systems --- Services, Database management --- Systems, Database management --- Systems, Generalized database management --- Computer software engineering --- Engineering --- Informatics --- Science --- Electronics in transportation --- Highway communications --- Mobile communication systems --- Sociotechnical systems --- Artificial Intelligence. --- Application software. --- Application computer programs --- Application computer software --- Applications software --- Apps (Computer software) --- Computer software