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Drawing on an enormous range of examples from children's drawings to textbook illustrations, photo-journalism to fine art, as well as three-dimensional forms such as sculpture and toys, the authors examine the ways in which images communicate meaning. Features of this fully updated second edition include: new material on moving images and on colour; a discussion of how images and their uses have changed through time; websites and web-based images; and ideas on the future of visual communication.
316.772.22 --- 7.01:003 --- 165.212 --- audiovisuele communicatie --- 165.212 Semiotiek. Pragmatiek. Communicatie. Informatie. Symbool.Symbolisering --- Semiotiek. Pragmatiek. Communicatie. Informatie. Symbool.Symbolisering --- 7.01:003 Semiotiek van kunst en esthetiek --- Semiotiek van kunst en esthetiek --- 316.772.22 Audio-visuele, visuele communicatie. Beeldcommunicatie--(communicatiesociologie) --- Audio-visuele, visuele communicatie. Beeldcommunicatie--(communicatiesociologie) --- beeldanalyse --- Communication in design. --- Semiotics and art --- Communication en design --- Sémiotique et art --- Sémiotique et art --- Communication in design --- beeldtaal --- Semiotics --- Product strategy --- beeldelementen --- visuele communicatie --- Mass communications --- Picture interpretation --- Visual communication --- Illustrations, images, etc. --- Communication visuelle --- Interprétation --- departement Onderzoek 09 --- design --- communicatie
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This volume brings together two hitherto disparate domains of scholarly inquiry: organization and management studies on the one hand, and the study of visual and multimodal communication on the other. Within organization and management studies it has been recognized that organizational reality and communication are becoming increasingly visual, and, more generally, multimodal, whether in digital form or otherwise. Within multimodality studies it has been noted that many forms of contemporary communication are deeply influenced by organizational and managerial communication, as formerly formal and bureaucratic types of communication increasingly adopt promotional language and multimodal document presentation. Visual and Multimodal Research in Organization and Management Studies integrates these two domains of research in a way that will benefit both. In particular, it conceptually and empirically connects recent insights from visual and multimodality studies to ongoing discussions in organization and management theory. Throughout, the book shows how a visual/multimodal lens enriches and extends what we already know about organization, organizations, and practices of organizing, but also how concepts from organization and management studies can be highly productive in further developing insights on visual and multimodal communication. Due to its essentially interdisciplinary objectives, the book will prove inspiring for academics and scholars of management, the sociology of organizations as well as related disciplines such as applied linguistics and visual studies.
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