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This book is a concise, comprehensive and up-to-date account of fundamental concepts and potential applications of biological timekeeping mechanisms in animals and humans. It also discusses significant aspects of the organization and importance of timekeeping mechanisms in both groups. Divided into seven sections, it addresses important aspects including fundamental concepts; animal and human clocks; clock interactions; clocks and metabolism and immune functions; pineal, melatonin and timekeeping; and clocks, photoperiodism and seasonal behaviours. The book also focuses on biological clock applications in a 24x7 human society, particularly in connection with life-style associated disorders like obesity and diabetes. It is a valuable resource for advanced undergraduates, researchers and professionals engaged in the study of the science of biological timekeeping.

Life sciences. --- Neurosciences. --- Occupational therapy. --- Behavioral sciences. --- Animal physiology. --- Neurobiology. --- Life Sciences. --- Animal Physiology. --- Behavioral Sciences. --- Occupational Therapy. --- Animal physiology --- Animals --- Activity programs, Therapeutic effect of --- Occupation therapy --- Work, Therapeutic effect of --- Neural sciences --- Neurological sciences --- Neuroscience --- Biosciences --- Sciences, Life --- Physiology --- Animal behavior. --- Neurosciences --- Biology --- Anatomy --- Medical rehabilitation --- Physical therapy --- Psychotherapy --- Therapeutics, Physiological --- Medical sciences --- Nervous system --- Animals, Habits and behavior of --- Behavior, Animal --- Ethology --- Animal psychology --- Zoology --- Ethologists --- Psychology, Comparative --- Behavior

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The brief presents a systematic study of synthesis of optically active polymers. It discusses in detail about the synthesis of three different types of optically active polymers from helical polymers, dendronized polymers and other types of polymeric compounds. The brief also explains the synthesis of optically active azoaromatic and carbazole containing azoaromatic polymers and copolymers; optically active benzodithiophene; and optically active porphyrin derivatives. The final chapter of the brief discusses different properties of optically active polymers such as nonlinear optical properties, chiroptical properties, vapochromic behavior, absorption and emission properties, fabrication, and photochromic properties. The intrinsic details of different properties of optically active polymers presented in this work will be useful for researchers and industry personnel, who are actively engaged in application oriented investigations.

Biochemical Engineering. --- Chemistry. --- Biochemical engineering. --- Bioorganic chemistry. --- Polymers. --- Polymer Sciences. --- Bioorganic Chemistry. --- Polymerization. --- Polymers --- Optical properties. --- Polymerisation --- Polymers and polymerization --- Synthesis of polymers --- Chemical reactions --- Synthesis --- Bio-organic chemistry --- Biological organic chemistry --- Biochemistry --- Chemistry, Organic --- Polymere --- Polymeride --- Macromolecules --- Bio-process engineering --- Bioprocess engineering --- Biotechnology --- Chemical engineering --- Polymers  .

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This book attempts to address, explore, and conceptualize the epistemological paradigms of SMS as an alternative marketing channel or in combination with other existing traditional channels. It promotes a multichannel strategy in the light of synthesized marketing distribution, consumer behavior, and information and communication technology (ICT)-related behavioral theory to develop, establish, and launch a guiding theory and practice for this emerging area. Usage of mobile phones and hand-held wireless devices is growing and diffusing so quickly that 21st century marketing managers find a great potential for this wireless channel to be the most effective media for maintaining a consumer relationship that provides the highest quality service. The emergence of SMS-based direct marketing as a distinct channel or embedded with other channels is characterized by several issues, challenges, barriers, and limitations. This book examines and postulates the following interrelated issues related to wireless marketing (particularly the SMS-based marketing channel): (i) Consumer behavior for mobile phone SMS – perception, exposure, and attention; (ii) Consumer attitudes toward SMS-based marketing channels; (iii) The scope of SMS to meet consumer service output demands from an online channel; (iv) Consumer selection criteria for mobile phone SMS channel structure; (v) Mobile channel structure as an efficient and effective consumer interaction mode; and (vi) Consumer multichannel behavior. It is important to use the SMS-based mobile channel as a radical tool of interactive marketing and seamless service marketing, as there is the opportunity to maximize, until now, unutilized benefits of this efficient and popular direct marketing channel.

Business. --- Marketing. --- Management information systems. --- Business and Management. --- Business Information Systems. --- Information Systems Applications (incl. Internet). --- Internet marketing. --- Consumer behavior. --- Behavior, Consumer --- Buyer behavior --- Decision making, Consumer --- Online marketing --- Web marketing --- World Wide Web marketing --- Human behavior --- Consumer profiling --- Market surveys --- Electronic commerce --- Marketing --- Consumer goods --- Domestic marketing --- Retail marketing --- Retail trade --- Industrial management --- Aftermarkets --- Selling --- Computer-based information systems --- EIS (Information systems) --- Executive information systems --- MIS (Information systems) --- Sociotechnical systems --- Information resources management --- Management --- Communication systems --- Application software. --- Application computer programs --- Application computer software --- Applications software --- Apps (Computer software) --- Computer software

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This book explores a diverse spectrum of waste materials, encompassing industrial hazardous and non-hazardous waste, agricultural waste, biomass waste, radioactive waste, municipal solid and liquid waste, as well as e-waste, and investigates their adverse impacts on the environment. It is an exciting exploration of various approaches to waste management, highlighting the importance of adopting sustainable practices such as the 7Rs principle, utilization of nanomaterials and photocatalysis, zero waste management techniques, recycling and upcycling techniques, and IoT-enabled strategies. It provides a critical assessment of the challenges and opportunities in transforming waste into value-added products for the industry. This book is designed to provide constructive insights for researchers, environmentalists, policy makers and professionals engaged in enhancing waste management, fuelling the circular economy, and paving the way for a sustainable future.

Refuse and refuse disposal. --- Environmental protection. --- Civil engineering. --- Pollution. --- Waste Management/Waste Technology. --- Soil and Water Protection. --- Factory and trade waste --- Environmental aspects.