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This edited volume brings together academics from both innovation and marketing fields to explore the additional value for companies that can be generated with the innovations in marketing and the marketing of innovations. If ideas need to reach the marketplace, then marketing strategies, concepts and tools - such as the continuous development of new product and services - become vital for their success. On the other hand, marketing management is influenced by innovation as illustrated by the way social media and Internet have revolutionized the traditional marketing-mix. Such linkages between innovation and marketing research need to be much stronger as companies have to convince internal and external stakeholders to achieve successful innovation strategies. State-of-the-art research output from different perspectives would suit the needs of a researcher as well as the company CEO alike.

Economics/Management Science. --- Marketing. --- Innovation/Technology Management. --- Business Strategy/Leadership. --- Economics. --- Economie politique --- Marketing --- Commerce --- Business & Economics --- Marketing & Sales --- Technological innovations --- Management. --- Economic aspects. --- Business. --- Leadership. --- Industrial management. --- Business and Management. --- Administration --- Industrial relations --- Organization --- Consumer goods --- Domestic marketing --- Retail marketing --- Retail trade --- Industrial management --- Aftermarkets --- Selling --- Ability --- Command of troops --- Followership --- Business administration --- Business enterprises --- Business management --- Corporate management --- Corporations --- Industrial administration --- Management, Industrial --- Rationalization of industry --- Scientific management --- Management --- Business --- Industrial organization

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This edited collection explores how digitalization is changing the management of innovation, and the subsequent implications for the next phases in its development. The authors identify and examine relevant phenomena which are related to the ongoing digital breakthrough in the context of innovation management such as user innovation, crowd sourcing and crowd funding, as well as social media. In line with the constant globalization of innovation, the first volume of Revolution of Innovation Management offers a variety of international perspectives on these topics with illustrations and analysis coming from Asia, America, and Europe.

Innovation/Technology Management. --- Business Strategy/Leadership. --- International Business. --- Business. --- Leadership. --- Management. --- Industrial management. --- International business enterprises. --- Business and Management. --- Technological innovations. --- Breakthroughs, Technological --- Innovations, Industrial --- Innovations, Technological --- Technical innovations --- Technological breakthroughs --- Technological change --- Creative ability in technology --- Inventions --- Domestication of technology --- Innovation relay centers --- Research, Industrial --- Technology transfer --- International business enterpris. --- Ability --- Command of troops --- Followership --- Administration --- Industrial relations --- Organization --- Business enterprises, International --- Corporations, International --- Global corporations --- International corporations --- MNEs (International business enterprises) --- Multinational corporations --- Multinational enterprises --- Transnational corporations --- Business enterprises --- Corporations --- Joint ventures --- Business administration --- Business management --- Corporate management --- Industrial administration --- Management, Industrial --- Rationalization of industry --- Scientific management --- Management --- Business --- Industrial organization

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This edited volume explores how the rapid development of business model innovation changes innovation management at an international level. It discusses the next phases in its development, and the impact that this could have on the field. The authors identify and examine recent trends which have the potential to disrupt the traditional way of managing innovation, notably in terms of creativity, product development, and process change. In line with the constant globalization of innovation, the second volume of Revolution of Innovation Management offers a variety of international perspective on these topics with illustrations and analysis coming from Asia, America, and Europe.

Social psychology --- International law --- Business policy --- Organization theory --- Personnel management --- Production management --- Business management --- internationale handel --- B2B (business-to-business) --- management --- leidinggeven --- strategisch beleid --- creativiteit --- informatietechnologie --- Technological innovations. --- Strategic planning. --- Leadership. --- International business enterprises. --- Innovation and Technology Management. --- Business Strategy and Leadership. --- International Business.

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It is commonly accepted that innovation and entrepreneurship are essential ingredients for a company’s long-term success. However, both fields have been treated within different scientific disciplines for many years. Alexander Brem presents a comprehensive overview of the theoretical background and recent models in the context of innovation and entrepreneurship. Based on a process-oriented innovation-entrepreneurship framework, the author investigates the integration of market pull and technology push activities in the innovation process. He introduces a model of innovation management in emerging technology ventures, researches gender-related differences in founding intentions, and discusses the time-to-market dilemma as well as the role of serial entrepreneurs in the business foundation process. Thus, the complete cycle from the early phases of innovation to serial entrepreneurship is covered.

Entrepreneurship. --- Technological innovations --- Management. --- Entrepreneur --- Intrapreneur --- Capitalism --- Business incubators --- Innovation/Technology Management. --- Administration --- Industrial relations --- Organization --- Industrial management. --- Business administration --- Business enterprises --- Business management --- Corporate management --- Corporations --- Industrial administration --- Management, Industrial --- Rationalization of industry --- Scientific management --- Management --- Business --- Industrial organization