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Brand name products --- Management --- Management. --- Applied marketing --- 658.8.133 --- Brand names --- Branded merchandise --- Merchandise, Branded --- Name brand products --- Business names --- Commercial products --- Branding (Marketing) --- Trademarks --- Industrial marketing. Business to business marketing --- Brand name products - Management --- Brand name products - Case studies

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Brand relationships are critical because they can enhance company profitability by lowering customer acquisition and retention costs. Featuring chapters by well-known marketing and psychology scholars, this is the first serious academic book to offer a psychological perspective on the meaning of and basis for brand relationships, as well as their effects.

Brand choice. --- Branding (Marketing). --- Customer relations. --- Relationship marketing. --- Relationship marketing --- Brand choice --- Branding (Marketing) --- Customer relations --- Commerce --- Marketing & Sales --- Business & Economics --- Brand name products --- Brand preferences --- Marketing --- Business --- Public relations --- Consumer affairs departments --- Customer advisory boards --- Advertising --- Consumers' preferences --- Product strategy

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Adopted internationally by business schools, MBA programmes and marketing practitioners alike, The New Strategic Brand Management is simply the reference source for senior strategists, positioning professionals and postgraduate students. Over the years it has not only established a reputation as one of the leading works on brand strategy but also has become synonymous with the topic itself.The new edition builds on this impressive reputation and keeps the book at the forefront of strategic brand thinking. Revealing and explaining the latest techniques used by companies worldwide, author Jean-Noël Kapferer covers all the leading issues faced by the brand strategist today, supported by an array of international case studies. With both gravitas and intelligent insight, the book reveals new thinking on topics such as putting culture and content into brands, the impact of private labels, the new dynamics of targeting and the comeback of local brands.Bron : http://www.koganpage.com

Brand name products --- Management --- Management. --- Applied marketing --- marketingbeleid --- merkbeleid --- Product strategy --- merken --- Marketing --- Branding --- Merkbeleid --- Merkstrategieën --- Merkenactivering --- Marketingstrategieën --- Merken --- Productmanagement --- Strategisch management --- Merkstrategie --- Marketingstrategie --- Financiewezen --- Brand name products - Management

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Consumer behavior --- Brand choice. --- Cognition. --- Consumers' preferences. --- General factor (Psychology) --- Motivation research (Marketing) --- General factor (Psychology). --- Motivation research (Marketing).

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Boek over merken en lovemarks Brandmarketing

Applied marketing --- trademarks --- identity --- Psychology --- 766.01 --- Saatchi & Saatchi --- branding --- grafische- en reclamevormgeving --- marketing --- merken --- reclame --- 369.1 --- Marketing - Marktonderzoek - Marktanalyse --- Merken --- Merken. --- Advertising --- Branding (Marketing) --- Brand name products --- Trademarks --- Merchant marks --- Registration of trademarks --- Trade-marks --- Trade names --- Trade regulation --- Business names --- Logos (Symbols) --- Service marks --- Brand names --- Branded merchandise --- Merchandise, Branded --- Name brand products --- Commercial products --- Marketing --- Forecasting