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The Branded Mind is about how people think, and particularly how people think about brands. It explores what we know about the structure of the brain, explains how the different parts of the brain interact, and then demonstrates how this relates to current marketing theories on consumer behaviour. It investigates developments in neuroscience and neuromarketing, and how brain science can contribute to marketing and brand building strategies. Including research by Millward Brown, one of the World's top market research companies, it touches on key topics such as the nature of feelings, emotions and moods, personality, measuring the brain, consumer behaviour and decision making and market segmentation. Bron : http://www.bol.com

Advertising --- Branding (Marketing). --- Marketing --- Neuromarketing. --- Psychological aspects. --- Advertising. Public relations --- Hersenen --- Consumentengedrag --- Psychologie van de consument --- Branding --- Neuromarketing --- Consumentenpsychologie --- Financiewezen

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Een inspiratiebron voor marketeers met tientallen casestudy's. De perfecte combinatie van wetenschappelijke en commerciële inzichten uit marktonderzoek. Generatie Y (13 - 29 jaar vandaag) is de meest reclamekritische generatie. Maar wat drijft hen en hoe ontwikkel je de juiste merkstrategie voor deze generatie? Talrijke casestudy's onthullen de vijf belangrijkste attributen van een cool jongerenmerk: Jack&Jones, Nokia, H&M, G-Star, Coca-Cola... Bron : http://www.boekenbank.be

Marketing. --- Merken. --- Advertising. Public relations --- generatiemarketing --- merken --- Product strategy --- merkimago --- consumentenmarketing --- merkbeleid --- Young consumers --- Generation Y --- Target marketing --- Consumer behavior --- Productstrategie --- Reclame. Public relations --- #SBIB:309H2812 --- #SBIB:309H2821 --- -053.6 jongeren --- 658.8 branding (marketing) --- 658.8 marketing --- 369.1 --- 658.8 --- branding (marketing) --- jongeren --- marketing --- Jongeren --- Marketing, consumentengedrag, consumentisme --- Reclameboodschap: functies, genres, taalgebruik historiek --- Marketing - Marktonderzoek - Marktanalyse --- marketing, verkoop, distributie --- Marketing --- Branding --- Merkstrategieën --- Adolescenten --- Doelgroepenreclame --- Reclame --- Merkstrategie --- Adolescent --- Financiewezen

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Advertising --- Marketing --- Advertising. --- Marketing. --- Ads --- Advertisements --- Advertising, Consumer --- Advertising, Retail --- Advertising, Store --- Commercial speech --- Consumer advertising --- Retail advertising --- Speech, Commercial --- Store advertising --- Business --- Communication in marketing --- Industrial publicity --- Retail trade --- Advertisers --- Branding (Marketing) --- Propaganda --- Public relations --- Publicity --- Sales promotion --- Selling --- Consumer goods --- Domestic marketing --- Retail marketing --- Industrial management --- Aftermarkets --- Mass communications --- reclamevormgeving --- Business, Economy and Management --- Marketing and Sales

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Advertising --- Advertising. --- Ads --- Advertisements --- Advertising, Consumer --- Advertising, Retail --- Advertising, Store --- Commercial speech --- Consumer advertising --- Retail advertising --- Speech, Commercial --- Store advertising --- Business --- Communication in marketing --- Industrial publicity --- Retail trade --- Advertisers --- Branding (Marketing) --- Propaganda --- Public relations --- Publicity --- Sales promotion --- Selling --- New England. --- Economic relations. Trade --- Business economics --- Business, Economy and Management --- Marketing and Sales

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Deel I Design als bedrijfsinstrument 1 Het potentieel van design 2 Design als instrument voor merkontwikkeling 3 Designeffectiviteit Deel II Het managen van design 4 Het hoe en waarom van designmanagement 5 Hoe kun je design managen? 6 Verschillende typen van designmanagement Deel III De taken en organisatie van designmanagement 7 Designmanagement - strategie, beleid, uitvoering 8 De plaats in de organisatie 9 Zelf doen, tijdelijk inhuren of uitbesteden? Deel IV Integratie - de praktijk van designmanagement 10 Rollen en profi elen van designmanagers 11 Evaluatie van de functie; prestatiemeting en accountability 12 Issues en instrumenten

Designmanagement. --- Merkenbeleid. --- Applied marketing --- bedrijfsimago --- Advertising. Public relations --- visuele communicatie --- merken --- huisstijl --- merkimago --- Design [Industrial ] --- Management --- Design --- Productinnovatie --- Merkbeleid --- Reputaties --- Grafische vormgeving --- Branding --- Marketing --- 659.1 --- 770.6 --- 360.8 --- productdesign --- design --- management --- designmanagement --- bedrijfsbeheer --- marketing --- branding (marketing) --- productdesign, filosofie, esthetiek en kritiek --- Bedrijfseconomie - Zakendoen --- Reputatie --- Designmanagement