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Marketing communications : a European perspective
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ISBN: 9780273721383 0273721380 Year: 2010 Publisher: Harlow Pearson Education


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Effective television advertising: a study of 1000 commercials
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ISBN: 066911751X Year: 1987 Publisher: Lexington, Mass. Heath

Marketing communications
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ISBN: 0273638718 9780273638711 Year: 2001 Publisher: Harlow Prentice Hall


Book
Waarom reclame niet werkt
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ISBN: 9020944002 9789020944006 Year: 2001 Publisher: Tielt Lannoo

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Abstract

Kritische analyse van feiten en mythen in de hedendaagse reclamebranche.

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