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659 --- 659.1 --- 800 --- Public relations --- public relations --- communicatie in organisaties --- 659 Publicity. Information work. Public relations --- Publicity. Information work. Public relations --- 65.012 --- #A9209A --- PR (public relations) --- interne communicatie --- Advertising. Public relations --- Public relations.

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Advertising. Public relations --- Consumer behavior --- CRM (Customer Relationship Management) --- Market research --- bedrijfskunde --- bedrijfseconomie --- 659 --- 659 Publicity. Information work. Public relations --- Publicity. Information work. Public relations

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Company law. Associations --- Belgium --- BE / Belgium - België - Belgique --- 650 --- 659 --- België --- mecenaat --- politique de l'entreprise --- 347.7 --- Theorieën en grondbeginselen. Management. --- Reclame - Public relations. --- mecenat --- ondernemingsbeleid --- Vennootschapsrecht. Verenigingsrecht --- Conferences - Meetings --- Publicité - Relations publiques. --- Advertising. Public relations. --- 659 Reclame - Public relations. --- 659 Publicité - Relations publiques. --- 659 Advertising. Public relations. --- Corporations --- Charitable contributions --- Congresses --- Industry --- Social aspects --- Theorieën en grondbeginselen. Management --- Reclame - Public relations

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Advertising. Public relations --- advertenties --- advertisements --- commercials [oral or performed works] --- reclame --- reclamevormgeving --- 369.4 --- bedrijfseconomie, reclame, algemeen --- 659.1 --- 658.81 --- 659 --- #SBIB:309H2800 --- 659 Publicity. Information work. Public relations --- Publicity. Information work. Public relations --- 658.81 Sales organization --- Sales organization --- 659.1 Publicity. Advertising --- Publicity. Advertising --- Reclame: algemene werken --- 766:659 --- 766:659 Toegepaste grafische kunsten. Gebruiksgrafiek: Commerciële grafiek-:-Publicity. Information work. Public relations --- Toegepaste grafische kunsten. Gebruiksgrafiek: Commerciële grafiek-:-Publicity. Information work. Public relations --- Reclame --- Direct mail --- Reclamebureaus --- Televisie --- Televisiereclame --- Reclamebureau --- Onderzoek --- Geweld

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Essentieel zijn de vragen waarom een bedrijf sponsort, wat het sponsort, wat dat moet kosten en hoe het kan worden georganiseerd. Dit boek geeft antwoord op die vier basisvragen: het laat zien welke functies sponsoring kan vervullen in de marketingcommunicatie, corporate communicatie en public realtions van een bedrijf. Er wordt duidelijk gemaakt op welke wijze profijt kan worden gehaald uit de associatie met projecten in sport of cultuur. (Bron: covertekst)

Sponsoring. --- Applied marketing --- Advertising. Public relations --- Mass communications --- Sponsoring --- Sponsoring (alle aspecten) --- Cultuursponsoring --- Sportsponsoring --- Fondsenwerving --- Evaluatie --- 659.1 --- #KVHA:Communicatie --- #KVHA:Sponsoring --- E02154.jpg --- 659.1 Publicity. Advertising --- Publicity. Advertising