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Legislative bodies --- Sex discrimination against women --- Women political candidates --- Recruiting

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Do gender quota laws - policies that mandate women's inclusion on parties' candidate slates - affect policy outcomes? Making Gender Salient tackles this crucial question by offering a new theory to understand when and how gender quota laws impact policy. Drawing on cross-national data from high-income democracies and a mixed-methods research design, the book argues that quotas lead to policy change for issues characterized by a gender gap in preferences, especially if these issues deviate from the usual left/right party policy divide. The book focuses on one such issue, work-family policies, and finds that quotas shift work-family policies in the direction of gender equality. Substantive chapters show that quotas make gender more salient by giving women louder voices within parties, providing access to powerful ministerial roles, and encouraging male party leaders to compete on previously marginalized issues. The book concludes that quotas are one important way of facilitating congruence between women's policy preferences and actual policy outcomes.

Women --- Women political candidates --- Political activity. --- Government policy. --- Political candidates --- Women politicians --- Women in politics --- Representative government and representation.

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Elections --- Voting --- Inscriptions, Latin --- Rome --- Politics and government --- Political campaigns --- Political candidates --- Politics and government. --- Elections. --- Political campaigns. --- Political candidates. --- Élections --- Rome (Empire). --- Politique et gouvernement.

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It Takes a Candidate serves as the first systematic, nationwide empirical account of the manner in which gender affects political ambition. Based on data from the Citizen Political Ambition Study, a national survey conducted on almost 3,800 'potential candidates', we find that women, even in the highest tiers of professional accomplishment, are substantially less likely than men to demonstrate ambition to seek elected office. Women are less likely than men to be recruited to run for office. They are less likely than men to think they are 'qualified' to run for office. And they are less likely than men to express a willingness to run for office in the future. This gender gap in political ambition persists across generations. Despite cultural evolution and society's changing attitudes toward women in politics, running for public office remains a much less attractive and feasible endeavor for women than men.

Women --- Political participation --- Women political candidates --- Sex role --- Political candidates --- Women politicians --- Political activity --- Attitudes. --- Social Sciences --- Political Science --- Sociology of the family. Sociology of sexuality --- Political sociology --- United States of America

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James T. Kitchens and Larry Powell examine why political messages appeal to voters in the United States by exploring the four pillars of the American psyche: fear, national narcissism, consumerism, and religiosity. These pillars, combined with the related matrix of attitudes, beliefs, and values, determine how political communication is understood.

Political culture --- Communication in politics --- Political psychology --- Political candidates --- Mass political behavior --- Political behavior --- Political science --- Politics, Practical --- Psychology, Political --- Psychology --- Social psychology --- Psychological aspects