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Book
The Patrón way : from fantasy to fortune--lessons on taking any business from idea to iconic brand
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ISBN: 9780071817646 0071817646 Year: 2013 Publisher: New York : McGraw-Hill,

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Tequila!
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ISBN: 0804793107 9780804793100 9780804788076 0804788073 9780804793070 0804793077 Year: 2014 Publisher: Stanford, California

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Italy has grappa, Russia has vodka, Jamaica has rum. Around the world, certain drinks—especially those of the intoxicating kind—are synonymous with their peoples and cultures. For Mexico, this drink is tequila. For many, tequila can conjure up scenes of body shots on Cancún bars and coolly garnished margaritas on sandy beaches. Its power is equally strong within Mexico, though there the drink is more often sipped rather than shot, enjoyed casually among friends, and used to commemorate occasions from the everyday to the sacred. Despite these competing images, tequila is universally regarded as an enduring symbol of lo mexicano. ¡Tequila! Distilling the Spirit of Mexico traces how and why tequila became and remains Mexico's national drink and symbol. Starting in Mexico's colonial era and tracing the drink's rise through the present day, Marie Sarita Gaytán reveals the formative roles played by some unlikely characters. Although the notorious Pancho Villa was a teetotaler, his image is now plastered across the labels of all manner of tequila producers—he's even the namesake of a popular brand. Mexican films from the 1940's and 50's, especially Western melodramas, buoyed tequila's popularity at home while World War II caused a spike in sales within the whisky-starved United States. Today, cultural attractions such as Jose Cuervo's Mundo Cuervo and the Tequila Express let visitors insert themselves into the Jaliscan countryside—now a UNESCO-protected World Heritage Site—and relish in the nostalgia of pre-industrial Mexico. Our understanding of tequila as Mexico's spirit is not the result of some natural affinity but rather the cumulative effect of U.S.-Mexican relations, technology, regulation, the heritage and tourism industries, shifting gender roles, film, music, and literature. Like all stories about national symbols, the rise of tequila forms a complicated, unexpected, and poignant tale. By unraveling its inner workings, Gaytán encourages us to think critically about national symbols more generally, and the ways in which they both reveal and conceal to tell a story about a place, a culture, and a people. In many ways, the story of tequila is the story of Mexico.


Book
Advances in Polyhydroxyalkanoate (PHA) Production, Volume 2
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ISBN: 3039286412 3039286404 Year: 2020 Publisher: MDPI - Multidisciplinary Digital Publishing Institute

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Nowadays, we are witnessing highly dynamic research activities related to the intriguing field of biodegradable materials with plastic-like properties. These activities are stimulated by the strengthened public awareness of prevailing ecological issues connected to growing piles of plastic waste and increasing greenhouse gas emissions; this goes hand-in-hand with the ongoing depletion of fossil feedstocks, which are traditionally used to produce full carbon backbone polymers. Polyhydroxyalkanoate (PHA) biopolyesters, a family of plastic-like materials with versatile material properties, are increasing considered to be a future-oriented solution for diminishing these concerns. PHA production is based on renewable resources and occurs in a bio-mediated fashion through the action of living organisms. If accomplished in an optimized way, PHA production and the entire PHA lifecycle are embedded into nature´s closed cycles of carbon. Sustainable and efficient PHA production requires understanding and improvement of all the individual process steps. Holistic improvement of PHA production, applicable on an industrially relevant scale, calls for, inter alia, consolidated knowledge about the enzymatic and genetic particularities of PHA-accumulating organisms, an in-depth understanding of the kinetics of the bioprocess, the selection of appropriate inexpensive fermentation feedstocks, tailoring of PHA composition at the level of its monomeric constituents, optimized biotechnological engineering, and novel strategies for PHA recovery from biomass characterized by low energy and chemical requirements. This Special Issue represents a comprehensive compilation of articles in which these individual aspects have been addressed by globally recognized experts.

Keywords

Cupriavidus necator --- alginate --- tissue engineering --- PAT --- simulation --- terpolyester --- high cell density cultivation --- process simulation --- selective laser sintering --- gaseous substrates --- microaerophilic --- in-line monitoring --- Pseudomonas sp. --- additive manufacturing --- fed-batch --- terpolymer --- on-line --- bubble column bioreactor --- biopolymer --- fused deposition modeling --- biomaterials --- polyhydroxyalkanoate (PHA) --- Pseudomonas putida --- fed-batch fermentation --- blends --- upstream processing --- wound healing --- activated charcoal --- downstream processing --- Archaea --- polyhydroxyalkanoates processing --- film --- bioreactor --- medium-chain-length polyhydroxyalkanoate (mcl-PHA) --- poly(3-hydroxybutyrate-co-4-hydroxybutyrate) --- Ralstonia eutropha --- hydrolysate detoxification --- extremophiles --- Poly(3-hydroxybutyrate) --- process analytical technologies --- PHA composition --- COMSOL --- non-Newtonian fluid --- tequila bagasse --- biopolyester --- biosurfactants --- Haloferax --- PHA --- phenolic compounds --- polyhydroxybutyrate --- PHB --- in-line --- Pseudomonas --- haloarchaea --- plant oil --- PHA processing --- bioeconomy --- delivery system --- P(3HB-co-3HV-co-4HB) --- productivity --- electrospinning --- cyanobacteria --- waste streams --- polyhydroxyalkanoates --- oxygen transfer --- polyhydroxyalkanoate --- biomedical application --- photon density wave spectroscopy --- carbon dioxide --- salinity --- PDW --- rheology --- halophiles --- feedstocks --- high-cell-density fed-batch --- biomedicine --- process engineering --- bioprocess design --- viscosity --- computer-aided wet-spinning --- microorganism --- Cupriavidus malaysiensis --- poly(3-hydroxybutyrate-co-3-hydroxyvalerate) (PHVB)

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