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National consumption --- Food science and technology --- Economic law --- Advertising. Public relations --- Advertising laws --- Food --- Publicité --- Aliments --- Congresses --- Labeling --- Law and legislation --- Droit --- Congrès --- Etiquetage --- Colloque --- --1978 --- --Bruxelles --- --Publicité commerciale --- --Produit alimentaire --- Étiquetage --- --Droit --- --1533 --- 339.3 --- 351.773 --- 351.824.5 --- 339.379.8 <4> --- 351.773 <4> --- 351.824.5 <4> --- Binnenlandse handel. Binnenlandse markt --(z.o {658.81} distributie) --- Levensmiddelenrecht. Warenwetgeving. Controle op vlees, op melk--zie ook {614} --- Prijsmaatregelen van de overheid t.a.v. handel. Reglementering i.v.m. marktenHandelspraktjken. Leurhandel. Prijsreglementering--Europa --- 351.824.5 <4> Prijsmaatregelen van de overheid t.a.v. handel. Reglementering i.v.m. marktenHandelspraktjken. Leurhandel. Prijsreglementering--Europa --- 351.773 Levensmiddelenrecht. Warenwetgeving. Controle op vlees, op melk--zie ook {614} --- 339.3 Binnenlandse handel. Binnenlandse markt --(z.o {658.81} distributie) --- Publicité --- Congrès --- Congresses. --- --Étiquetage --- --Colloque --- --Advertising laws --- Publicité commerciale --- Produit alimentaire --- Bruxelles

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Electronic commerce --- Commerce électronique --- Law and legislation --- Droit --- 621.39* --- 347.7 <493> --- Internet --- Handelsrecht--België --- 347.7 <493> Handelsrecht--België --- 621.39* Internet --- Commerce électronique --- Electronic commerce - Law and legislation - France. --- Electronic commerce - Law and legislation - European Union countries. --- Acqui 2006 --- COMMERCE ELECTRONIQUE --- CONSOMMATEURS ET CONSOMMATION --- PRATIQUES DU COMMERCE --- PUBLICITE COMMERCIALE --- CONTRAT EN LIGNE --- PROTECTION --- Consommateurs --- Consumer protection --- Droit européen. --- Protection --- Law and legislation.

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Internetreclame heeft de voorbije jaren, net als het internet zelf, een spectaculaire groei en evolutie gekend. De voortdurende ontwikkeling van de elektronische handel en het internet als reclamemedium heeft op zijn beurt geleid tot specifieke wetgeving inzake internetreclame, de voorlichting en de bescherming van de consument. Al deze aspecten komen aan bod in dit dossier.Auteur Johan Vandendriessche staat niet alleen stil bij de technische en de juridische defnitie van het begrip "reclame", hij maakt eveneens een analyse van het juridische kader dat de reclame in het algemeen beheerst. Een derde hoofdstuk behandelt de problematiek van de verwerking van persoonsgegevens voor doeleinden van (direct) marketing, terwijl een vierde en laatste deel dieper ingaat op de specifieke reclametechnieken die verband houden met het (mobiele) internet.

Advertising. Public relations --- Computer architecture. Operating systems --- massacommunicatie --- recht --- Law --- ICT (informatie- en communicatietechnieken) --- Mass communications --- BPB1504 --- 347.77 --- Internet --- Publicité --- 659.1 --- Industrieel eigendomsrecht. Commercieel eigendomsrecht. Geestelijk eigendomsrecht. --- Reclame --- Publicity. Advertising --- reclame online --- reclame --- 659.1 Publicity. Advertising --- 347.77 Industrieel eigendomsrecht. Commercieel eigendomsrecht. Geestelijk eigendomsrecht --- Industrieel eigendomsrecht. Commercieel eigendomsrecht. Geestelijk eigendomsrecht --- reklám --- reklamar --- reklame --- διαφήμιση --- mainonta --- publicidade --- рекламирање --- reklama --- pubblicità --- огласување --- reklamavimas --- publicitet --- reklaam --- oglaševanje --- propagace --- reklam --- advertising --- publicitate --- oglašavanje --- fógraíocht --- publicidad --- reklāma --- реклама --- Werbung --- campanie publicitară --- reklamos kampanija --- пропагандна порака --- réclame --- reklāmas kampaņa --- reklamní kampaň --- mainoskampanja --- publiciteit --- διαφημιστική πληροφόρηση --- publicidad comercial --- publicidade comercial --- advertising campaign --- Werbeinformation --- hospodářská reklama --- reklamná kampaň --- lancio pubblicitario --- informação publicitária --- kommerciel reklame --- kommersiell reklam --- annoncekampagne --- reklamna kampanja --- annuncio pubblicitario --- Werbekampagne --- campanha publicitária --- campagna pubblicitaria --- reclameactie --- διαφημιστική προώθηση --- reklamiranje --- Werbefeldzug --- Reklame --- reklama (produkt) --- informazione pubblicitaria --- reklamní akce --- Werbeanzeige --- publicité commerciale --- commerciële reclame --- reklamekampagne --- reklamní inzerce --- advertisement --- manifesti --- propaganda publicitaria --- information publicitaire --- reklaamimine --- fushatë reklamash --- información publicitaria --- kereskedelmi hirdetés --- inzerce --- Werbeaktion --- ЕПП --- reklameinformation --- oglas --- advertentie --- reklamkampanj --- reclamecampagne --- pubblicità commerciale --- оглас --- reklaamikampaania --- campagne publicitaire --- mainos --- reclamă --- annonsering --- Wirtschaftswerbung --- campaña publicitaria --- reklamë --- εμπορική προβολή --- reklamní informace --- Интернет --- internet --- internetas --- idirlíon --- internets --- интернет --- webb --- an tIdirlíon --- tīmeklis --- veeb --- faqe web --- světová počítačová síť --- svjetska računalna mreža --- web --- međumrežje --- www --- világháló --- reclame online. --- reclame. --- Idirlíon --- Belgique --- Publicité

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marketing --- public relations --- marktonderzoek --- direct marketing --- commercials [oral or performed works] --- Marketing --- PR (public relations) --- reclame --- verkoop --- Closed periodicals --- Annuaire --- Mercatique --- Communication de masse --- Publicité --- 658.8 --- 058 <493> --- #ECO:03.14:industrie en onderneming marketing --- 369.1 --- Marketing zakboekje 2004 --- abonnementen --- adresboeken --- jaarboeken --- 658.8 Marketing. Sales. Selling. Distribution --- Marketing. Sales. Selling. Distribution --- 058 <493> Jaarboeken. Adresboeken----België --- Jaarboeken. Adresboeken----België --- Jaarboek --- Massacommunicatie --- Reclame --- marketing, marktonderzoek, marktanalyse --- Yearbooks --- Adressen --- Opvoeding en onderwijs --- Reclamebureaus --- Direct marketing --- Marktonderzoekbureaus --- Audiovisuele sector --- Promotie --- Reclameregies --- Marktonderzoek --- reklám --- reklamar --- reklame --- διαφήμιση --- mainonta --- publicidade --- рекламирање --- reklama --- pubblicità --- огласување --- reklamavimas --- publicitet --- reklaam --- oglaševanje --- propagace --- reklam --- advertising --- publicitate --- oglašavanje --- fógraíocht --- publicidad --- reklāma --- реклама --- Werbung --- campanie publicitară --- reklamos kampanija --- пропагандна порака --- réclame --- reklāmas kampaņa --- reklamní kampaň --- mainoskampanja --- publiciteit --- διαφημιστική πληροφόρηση --- publicidad comercial --- publicidade comercial --- advertising campaign --- Werbeinformation --- hospodářská reklama --- reklamná kampaň --- lancio pubblicitario --- informação publicitária --- kommerciel reklame --- kommersiell reklam --- annoncekampagne --- reklamna kampanja --- annuncio pubblicitario --- Werbekampagne --- campanha publicitária --- campagna pubblicitaria --- reclameactie --- διαφημιστική προώθηση --- reklamiranje --- Werbefeldzug --- Reklame --- reklama (produkt) --- informazione pubblicitaria --- reklamní akce --- Werbeanzeige --- publicité commerciale --- commerciële reclame --- reklamekampagne --- reklamní inzerce --- advertisement --- manifesti --- propaganda publicitaria --- information publicitaire --- reklaamimine --- fushatë reklamash --- información publicitaria --- kereskedelmi hirdetés --- inzerce --- Werbeaktion --- ЕПП --- reklameinformation --- oglas --- advertentie --- reklamkampanj --- reclamecampagne --- pubblicità commerciale --- оглас --- reklaamikampaania --- campagne publicitaire --- mainos --- reclamă --- annonsering --- Wirtschaftswerbung --- campaña publicitaria --- reklamë --- εμπορική προβολή --- reklamní informace --- comunicación de masas --- comunicare de masă --- masová komunikace --- massekommunikation --- množične komunikacije --- masové komunikácie --- масовне комуникације --- komunikim masiv --- komunikowanie masowe --- massikommunikatsioon --- масови комуникации --- plašsaziņa --- comunicação de massas --- масовни комуникации --- mass communications --- masinė komunikacija --- Massenkommunikation --- μαζική επικοινωνία --- comunicazione di massa --- tömegkommunikáció --- joukkoviestintä --- komunikazzjoni tal-massa --- massacommunicatie --- masskommunikation --- masovne komunikacije --- tömegtájékoztatás --- hromadná komunikace --- teoria marketingului --- teória marketingu --- teorija trženja --- turundusteooria --- теория на маркетинга --- rinkodaros teorija --- teorija marketinga --- μάρκετινγκ --- теорија на маркетинг --- marknadsföringsteori --- marketingová koncepce --- tirgzinības teorija --- mercadotecnia --- teoria marketingu --- markkinoinnin teoria --- теорија маркетинга --- theory of marketing --- teoria e marketingut --- teorija tal-kummerċjalizzazzjoni --- markedsføringsteori --- marketingteori --- elementi di marketing --- marchéage --- marketingová teorie --- αγοραλογία --- теорија истраживања тржишта --- piano di marketing --- mercadeo --- εμποριολογία --- tecniche di marketing --- teorija obrade tržišta --- marketingtechniek --- teorie marketingu --- Jahrbuch --- metknygė --- annuario --- årbog --- vjetar --- rocznik --- évkönyv --- επετηρίδα --- yearbook --- gadagrāmata --- letopis --- årsbok --- godišnjak --- годишњак --- anuario --- annwarju --- годишник --- anuar --- ročenka --- vuosikirja --- jaarboek --- aastaraamat --- anuário --- almanacco --- annuaire officiel --- oficialioji metknygė --- úradná ročenka --- officiell årsbok --- Almanach --- almanak --- official yearbook --- almanahh --- алманах --- ametlik aastaraamat --- almanac --- oficiālā gadagrāmata --- oficiální ročenka --- kalendář --- vejviser --- annuario ufficiale --- anuário oficial --- анали --- επίσημη επετηρίδα --- anuario oficial --- almanachas --- хроника --- úřední ročenka --- virallinen vuosikirja --- almanaque --- almanach --- telefonbog --- αλμανάκ --- летопис --- anuar oficial --- statskalender --- almanah --- vjetar zyrtar --- amtliches Jahrbuch --- aikakausjulkaisu --- τηλεφωνικός κατάλογος --- Opvoeding --- Reclamebureau --- Marktonderzoekbureau --- Reclameregie --- Financiewezen --- Onderwijs --- Sport --- ilchumarsáid --- teoiric na margaíochta --- bliainiris --- Marketingtheorie --- Publicité --- Marketing. --- Tijdschriften --- Adresboeken

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Internetreclame heeft de voorbije jaren een spectaculaire groei gekend. Adverteerders hebben het nut van het internet als reclamemedium ontdekt. Het internet heeft zich ontpopt tot het instrument bij uitstek voor direct marketing. De ontwikkeling van de elektronische handel en het internet als reclamemedium hebben op hun beurt geleid tot specifieke wetgeving inzake internetreclame, de voorlichting en de bescherming van de consument.

Reclamereglementering --- 34:681.3 --- 34 --- 659.1 --- 347.77 --- 693 Handelsreclame --- 691 Internet --- Informaticarecht --- Recht (wetten) --- Reclame --- e-commerce --- Internet --- Publicité --- Commerce électronique --- 347.77 Industrieel eigendomsrecht. Commercieel eigendomsrecht. Geestelijk eigendomsrecht --- Industrieel eigendomsrecht. Commercieel eigendomsrecht. Geestelijk eigendomsrecht --- 659.1 Publicity. Advertising --- Publicity. Advertising --- 34 Rechtswetenschappen. --- Rechtswetenschappen. --- 34:681.3 Informaticarecht --- Elektronische handel --- Chapters --- comerț electronic --- elektronsko poslovanje --- elektronikus kereskedelem --- elektronkaubandus --- comércio eletrónico --- sähköinen kaupankäynti --- Elektronischer Handel --- r-thráchtáil --- comercio electrónico --- elektroniskā tirdzniecība --- електронна търговия --- elektronische handel --- handel elektroniczny --- elektronisk handel --- elektronička trgovina --- tregti elektronike --- kummerċ elettroniku --- електронска трговија --- elektroninė prekyba --- електронска трговина --- commercio elettronico --- electronic commerce --- elektronický obchod --- ηλεκτρονικό εμπόριο --- comércio na Internet --- ríomhthráchtáil --- handel via internet --- tregti online --- kibernetinė prekyba --- commercio on line --- e-kaubandus --- iepirkšanās internetā --- internetové obchodování --- kaupankäynti Internetissä --- τηλεεμπόριο --- commercio su Internet --- internetska trgovina --- virtualna trgovina --- e-kauppa --- tregti nëpërmjet Internetit --- virtuel handel --- virtuální obchod --- cibercomércio --- e-kereskedelem --- Online-Geschäfte --- E-Commerce --- comércio virtual --- Electronic Commerce --- е-трговија --- virtuaalikauppa --- virtuaalkaubandus --- elektronické obchodování --- comércio electrónico --- küberkaubandus --- virtual commerce --- online trgovina --- internetes kereskedelem --- internetinė prekyba --- cyberhandel --- e-commercio --- Interneti-kaubandus --- virtualioji prekyba --- comercio virtual --- e-comerț --- virtuell handel --- commerce virtuel --- internetový obchod --- virtuális kereskedelem --- handel via Internet --- e-comercio --- online commerce --- e. prekyba --- on-linehandel --- online-kaupankäynti --- comércio em linha --- virtuele handel --- e-trgovina --- εμπόριο on-line --- on line obchodování --- on-line handel --- cibercomercio --- commercio virtuale --- e-obchodování --- comerț prin internet --- e-handel --- κυβερνοεμπόριο --- tregti virtuale --- cybercommercio --- cybercommerce --- tregti kibernetike --- onlinehandel --- Internet commerce --- E-Business --- comercio en Internet --- tirdzniecība internetā --- commerce sur Internet --- prekyba elektroniniu ryšiu --- интернетска трговија --- comercio en línea --- kyberkauppa --- virtuālā tirdzniecība --- tirdzniecība tiešsaistē --- εμπόριο μέσω Internet --- elektronischer Geschäftsverkehr --- comerț on line --- commerce en ligne --- e-obchod --- reklám --- reklamar --- reklame --- διαφήμιση --- mainonta --- publicidade --- рекламирање --- reklama --- reclame --- pubblicità --- огласување --- reklamavimas --- publicitet --- reklaam --- oglaševanje --- propagace --- reklam --- advertising --- publicitate --- oglašavanje --- fógraíocht --- publicidad --- reklāma --- реклама --- Werbung --- campanie publicitară --- reklamos kampanija --- пропагандна порака --- réclame --- reklāmas kampaņa --- reklamní kampaň --- mainoskampanja --- publiciteit --- διαφημιστική πληροφόρηση --- publicidad comercial --- publicidade comercial --- advertising campaign --- Werbeinformation --- hospodářská reklama --- reklamná kampaň --- lancio pubblicitario --- informação publicitária --- kommerciel reklame --- kommersiell reklam --- annoncekampagne --- reklamna kampanja --- annuncio pubblicitario --- Werbekampagne --- campanha publicitária --- campagna pubblicitaria --- reclameactie --- διαφημιστική προώθηση --- reklamiranje --- Werbefeldzug --- Reklame --- reklama (produkt) --- informazione pubblicitaria --- reklamní akce --- Werbeanzeige --- publicité commerciale --- commerciële reclame --- reklamekampagne --- reklamní inzerce --- advertisement --- manifesti --- propaganda publicitaria --- information publicitaire --- reklaamimine --- fushatë reklamash --- información publicitaria --- kereskedelmi hirdetés --- inzerce --- Werbeaktion --- ЕПП --- reklameinformation --- oglas --- advertentie --- reklamkampanj --- reclamecampagne --- pubblicità commerciale --- оглас --- reklaamikampaania --- campagne publicitaire --- mainos --- reclamă --- annonsering --- Wirtschaftswerbung --- campaña publicitaria --- reklamë --- εμπορική προβολή --- reklamní informace --- Интернет --- internet --- internetas --- idirlíon --- internets --- интернет --- webb --- an tIdirlíon --- tīmeklis --- veeb --- faqe web --- světová počítačová síť --- svjetska računalna mreža --- web --- međumrežje --- www --- világháló --- Rechtswetenschappen --- 34 Rechtswetenschappen --- 34 Law. Jurisprudence --- Law. Jurisprudence --- Idirlíon --- Commerce électronique --- Publicité