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Performing arts --- Korean drama --- History --- History and criticism --- History and criticism. --- History. --- Performing arts - Korea - History --- Korean drama - 20th century - History and criticism

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"This book examines popular culture-associated marketing practices, specifically the use of Korean television dramas and K-pop music to promote urban and rural places in South Korea"--

Popular culture --- History --- Place marketing --- Television plays, Korean --- Popular music --- K9372.80 --- K9335 --- Music, Popular --- Music, Popular (Songs, etc.) --- Pop music --- Popular songs --- Popular vocal music --- Songs, Popular --- Vocal music, Popular --- Music --- Cover versions --- Korean television plays --- Korean drama --- Boosterism (Place promotion) --- Destination marketing --- Place promotion --- Placemarketing --- Marketing --- Publicity --- Culture, Popular --- Mass culture --- Pop culture --- Popular arts --- Communication --- Intellectual life --- Mass society --- Recreation --- Culture --- History and criticism --- Korea: Culture, customs and folklore - cultural trends and movements -- popular culture --- Korea: Communities, social classes and groups -- local communities --- K-pop, K-Drama, K-pop Tourism, K-Drama Industry, K-Star Road, K-Beauty. --- Social Science / Anthropology / Cultural & Social --- Social sciences --- Behavioral sciences --- Human sciences --- Sciences, Social --- Social science --- Social studies --- Civilization --- K-pop (Subculture) --- K-pop (Music) --- Subculture