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This title provides an in-depth analysis of the regulatory environment for franchising in the EU. Franchising in the EU comprises nearly 10,000 franchised brands and over US$300 billion turnover per annum. However, compared to its scale in the US and Australia, franchising is not realising its full potential in the EU and the author points to the lack of homogeneity across member states as a large part of the problem.

Commercial law. --- Franchising law. --- Franchising. --- Law. --- Franchises (Retail trade) --- Law - Non-U.S. --- Law, Politics & Government --- Law - Europe, except U.K. --- Law and legislation --- Franchises, Retail --- Franchising --- Retail franchises --- Retail trade

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Marketing --- Firms and enterprises --- Franchises (Retail trade) --- 658.11 --- franchising --- Franchises, Retail --- Franchising --- Retail franchises --- Retail trade --- Kinds and forms of enterprise --- Franchises (Retail trade). --- 658.11 Kinds and forms of enterprise

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"Johnson astutely reveals that franchises are not Borg-like assimilation machines, but, rather, complicated ecosystems within which creative workers strive to create compelling 'shared worlds.' This finely researched, breakthrough book is a must-read for anyone seeking a sophisticated understanding of the contemporary media industry."—Heather Hendershot, author of What's Fair on the Air?: Cold War Right-Wing Broadcasting and the Public Interest While immediately recognizable throughout the U.S. and many other countries, media mainstays like X-Men, Star Trek, and Transformers achieved such familiarity through constant reincarnation. In each case, the initial success of a single product led to a long-term embrace of media franchising—a dynamic process in which media workers from different industrial positions shared in and reproduced familiar culture across television, film, comics, games, and merchandising. In Media Franchising, Derek Johnson examines the corporate culture behind these production practices, as well as the collaborative and creative efforts involved in conceiving, sustaining, and sharing intellectual properties in media work worlds. Challenging connotations of homogeneity, Johnson shows how the cultural and industrial logic of franchising has encouraged media industries to reimagine creativity as an opportunity for exchange among producers, licensees, and even consumers. Drawing on case studies and interviews with media producers, he reveals the meaningful identities, cultural hierarchies, and struggles for distinction that accompany collaboration within these production networks. Media Franchising provides a nuanced portrait of the collaborative cultural production embedded in both the media industries and our own daily lives. "Johnson astutely reveals that franchises are not Borg-like assimilation machines, but, rather, complicated ecosystems within which creative workers strive to create compelling 'shared worlds.' This finely researched, breakthrough book is a must-read for anyone seeking a sophisticated understanding of the contemporary media industry."—Heather Hendershot, author of What's Fair on the Air?: Cold War Right-Wing Broadcasting and the Public Interest While immediately recognizable throughout the U.S. and many other countries, media mainstays like X-Men, Star Trek, and Transformers achieved such familiarity through constant reincarnation. In each case, the initial success of a single product led to a long-term embrace of media franchising—a dynamic process in which media workers from different industrial positions shared in and reproduced familiar cultureacross television, film, comics, games, and merchandising.In Media Franchising, Derek Johnson examines the corporate culture behind these production practices, as well as the collaborative and creative efforts involved in conceiving, sustaining, and sharing intellectual properties in media work worlds. Challenging connotations of homogeneity, Johnson shows how the cultural and industrial logic of franchising has encouraged media industries to reimagine creativity as an opportunity for exchange among producers, licensees, and even consumers. Drawing on case studies and interviews with media producers, he reveals the meaningful identities, cultural hierarchies, and struggles for distinction that accompany collaboration within these production networks. Media Franchising provides a nuanced portrait of the collaborative cultural production embedded in both the media industries and our own daily lives.

Cultural industries --- Franchises (Retail trade) --- 82:3 --- media --- mediatheorie --- cultuurfilosofie --- media franchising --- auteursrecht --- 130.2 --- Literatuur en maatschappijwetenschappen --- Cultural industries. --- Franchises (Retail trade). --- 82:3 Literatuur en maatschappijwetenschappen --- Creative industries --- Culture industries --- Industries --- Franchises, Retail --- Franchising --- Retail franchises --- Retail trade

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US / United States of America - USA - Verenigde Staten - Etats Unis --- AA / International- internationaal --- 381.0 --- 380.59 --- 347.762 --- Binnenlandse handel: algemeenheden. --- Varia. Franchising. --- Mandaat. Lastgeving. Vertegenwoordigers. Agentschap. Zakenkantoor. --- Franchises (Retail trade) --- Franchises (Retail trade). --- Franchises, Retail --- Franchising --- Retail franchises --- Retail trade --- Mandaat. Lastgeving. Vertegenwoordigers. Agentschap. Zakenkantoor --- Varia. Franchising --- Binnenlandse handel: algemeenheden

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Law of obligations. Law of contract --- Business management --- Franchises (Retail trade) --- Franchises (Retail trade). --- handelsgebruiken --- pratiques du commerce --- Franchises, Retail --- Franchising --- Retail franchises --- Retail trade