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Mobile Publishing ist nicht eine Frage, ob man auch Apps und eBooks macht, sondern wie man im 21. Jahrhundert publiziert.Der Band enthält praktische Handlungsanleitungen zur Konzeption und Realisierung von Produkten für den Mobile Publishing Markt: Von der Zielgruppenanalyse über geeignete Produktformen und Trägermedien, Vermarktung, bestehende Technologien bis hin zu möglichen Geschäftsmodellen. The Internet has become mobile: the iPhone and the iPad have set off a wave of new developments, with eBooks, eJournals, and apps spearheading a new mass market. This volume contains practical instructions for the design and realization of products for the mobile publishing market. Starting from an analysis of how the market has developed, the authors use case examples to present the step-by-step course of product development. The presentation begins with a discussion of target group analysis and a consideration of suitable carrier media and product forms, and continues through marketing, a description of existing technologies, and a discussion of possible business models.

Electronic publishing. --- Electronic publishing --- Electronic books --- Electronic book readers. --- Mobile computing. --- Computer programs. --- Marketing. --- apps. --- publishing house management. --- tablet publishing.

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The digital is the new milieu in which academic libraries must serve their patrons; but how best to utilize the slew of digital devices and their surrounding trends? Optimizing Academic Library Services in the Digital Milieu identifies best practices and strategies for using digital devices (such as tablets, e-readers, and smartphones) and copyrighted materials in academic libraries. Special consideration is given to e-books, iBooks, e-journals, and digital textbooks. This title describes how academic libraries can remain current, nimbly addressing user needs. An introduction gives an overview

Library management --- Library automation --- Higher education --- Telecommunication technology --- digitalisering --- ICT (informatie- en communicatietechnieken) --- hogeschoolbibliotheken --- Electronic books --- Electronic book readers --- Academic libraries --- Education, Higher --- Digital libraries. --- Livres numériques --- Lecteurs électroniques --- Bibliothèques universitaires --- Enseignement supérieur --- Bibliothèques virtuelles --- Technological innovations --- Information technology --- Effect of technological innovations on. --- Innovations --- Technologie de l'information --- Effets des innovations sur --- Academic libraries. --- Digital libraries --- Aims and objectives --- Customer services --- Effect of technological innovations on --- College libraries --- Libraries, University and college --- University libraries --- Libraries --- Libraries and colleges --- Public libraries --- Services to colleges and universities --- Academic libraries - Information technology --- Academic libraries - Technological innovations --- Academic libraries - Aims and objectives --- Academic libraries - Customer services --- Education, Higher - Effect of technological innovations on --- Information technology. --- Technological innovations. --- Aims and objectives. --- Customer services.