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Marketing engineering : computer-assisted marketing analysis and planning
Authors: ---
ISBN: 0130355496 9780130355492 Year: 2003 Publisher: Upper Saddle River (New Jersey): Prentice Hall,


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Analytics in a big data world : the essential guide to data science and its applications
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ISBN: 9781118892718 1118892712 9781118892749 1118892747 9781119204183 1119204186 1118892704 1306685036 9781118892701 Year: 2014 Publisher: Hoboken, New Jersey : Wiley,

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Abstract

The guide to targeting and leveraging business opportunities using big data & analytics By leveraging big data & analytics, businesses create the potential to better understand, manage, and strategically exploiting the complex dynamics of customer behavior. Analytics in a Big Data World reveals how to tap into the powerful tool of data analytics to create a strategic advantage and identify new business opportunities. Designed to be an accessible resource, this essential book does not include exhaustive coverage of all analytical techniques, instead focusing on analytics techniques that really provide added value in business environments. The book draws on author Bart Baesens' expertise on the topics of big data, analytics and its applications in e.g. credit risk, marketing, and fraud to provide a clear roadmap for organizations that want to use data analytics to their advantage, but need a good starting point. Baesens has conducted extensive research on big data, analytics, customer relationship management, web analytics, fraud detection, and credit risk management, and uses this experience to bring clarity to a complex topic. Includes numerous case studies on risk management, fraud detection, customer relationship management, and web analytics Offers the results of research and the author's personal experience in banking, retail, and government Contains an overview of the visionary ideas and current developments on the strategic use of analytics for business Covers the topic of data analytics in easy-to-understand terms without an undo emphasis on mathematics and the minutiae of statistical analysis For organizations looking to enhance their capabilities via data analytics, this resource is the go-to reference for leveraging data to enhance business capabilities.


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Cyber influence and cognitive threats
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ISBN: 0128192054 9780128192054 0128192046 9780128192047 9780128192047 Year: 2020 Publisher: London, England : Academic Press,

Fuzzy logic for business finance, and management
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ISBN: 9810228945 9812819789 9789812819789 9789810228941 Year: 1997 Volume: 12 Publisher: Singapore: World scientific,

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This is an interdisciplinary book for knowledge workers in business, finance, management, and socio-economic sciences. It provides a guide to and techniques for forecasting, decision making, conclusions, and evaluations in an environment involving uncertainty, vagueness, and impression. Traditional modeling techniques do not capture the nature of complex systems especially when humans are involved. Fuzzy logic provides effective tools for dealing with such systems. Emphasis is on applications presented in case studies including Time Forecasting for Project Management, New Product Pricing, Clie

Implications of modern decision science for military decision-support systems
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ISBN: 083304088X 0833038087 9780833040886 9780833038081 9780833041135 0833041134 0833038273 9780833038272 9780833041067 0833041061 Year: 2005 Publisher: Santa Monica, CA : Rand, Project Air Force,


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Clinical decision support
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ISBN: 0128005424 0123984769 1306548268 9780128005422 9781306548267 9780123984760 Year: 2014 Publisher: London, UK Waltham, MA, USA Elsevier/Academic Press

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This book examines the nature of medical knowledge, how it is obtained, and how it can be used for decision support. It provides complete coverage of computational approaches to clinical decision-making. Chapters discuss data integration into healthcare information systems and delivery to point of care for providers, as well as facilitation of direct to consumer access. A case study section highlights critical lessons learned, while another portion of the work examines biostatistical methods including data mining, predictive modelling, and analysis. This book additionally addresses organizatio

Keywords

Clinical medicine -- Decision making -- Data processing. --- Diagnosis -- Decision making -- Data processing. --- Diagnosis --- Clinical medicine --- Thinking --- Medicine --- Patient Care Management --- Information Systems --- Technology --- Medical Records Systems, Computerized --- Medical Informatics --- Organization and Administration --- Health Care Quality, Access, and Evaluation --- Learning --- Health Occupations --- Information Science --- Health Services Administration --- Health Care --- Technology, Industry, and Agriculture --- Mental Processes --- Medical Records --- Records as Topic --- Disciplines and Occupations --- Psychological Phenomena and Processes --- Technology, Industry, Agriculture --- Psychiatry and Psychology --- Data Collection --- Epidemiologic Methods --- Investigative Techniques --- Analytical, Diagnostic and Therapeutic Techniques and Equipment --- Delivery of Health Care --- Problem Solving --- Clinical Medicine --- Medical Informatics Applications --- Electronic Health Records --- Organizational Innovation --- Automation --- Decision Support Systems, Clinical --- Health & Biological Sciences --- Radiology, MRI, Ultrasonography & Medical Physics --- Decision making --- Data processing --- Data processing. --- Clinical Decision Support --- Decision Support, Clinical --- Clinical Decision Support Systems --- Clinical Decision Supports --- Decision Supports, Clinical --- Support, Clinical Decision --- Supports, Clinical Decision --- Clinical Decision-Making --- Medicine, Clinical --- Diseases --- Examinations, Medical (Diagnosis) --- Medical diagnosis --- Medical examinations (Diagnosis) --- Medical tests (Diagnosis) --- Prognosis --- Symptoms --- Testing --- Clinical Decision Support System

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