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Cultural industries

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Cultural industries --- Cultural industries. --- Hakka (Chinese people) --- Economic conditions --- Taiwan.

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"This shortform book defines and situates the role of Public Relations as a creative industry and discusses the trends and issues that the sector is facing within the wider context of the Creative Industries. Traversing and distilling both industry and scholarly research, the author will call on perspectives from a range of areas, including creativity, psychology, advertising, and marketing. Creativity and innovation are crucial elements in times of profound transformation such as those being experienced nowadays by the PR industry. The ability to generate new ideas is a competitive advantage of organizations. Nevertheless, although traditionally the focus has been on individual creativity, this book highlights the importance of organizational creativity in PR, becoming a result of team-work and social interaction. This book will be a valuable resource for researchers and scholars looking at how creativity is an important asset in Public Relations. It will also be useful for students of Corporate Communication and Public Relations studies, for both undergraduate and postgraduate programs and PR practitioners who want to increase their creativity, learning from creative techniques and case studies"--

Public relations. --- Cultural industries. --- Creative ability.

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"El entusiasmo es un libro generacional sobre quienes nacieron a finales del siglo XX y crecieron sin epica pero si con expectativas, hasta que la crisis sento las bases de un nuevo escenario que se ha hecho estructural; el escenario de la precariedad y la desilusion. Un libro, pues, con vocacion de epoca, un ensayo sobre el sujeto precario en los trabajos culturales, creativos y academicos contemporaneos en el marco de la agenda neoliberal y el mundo en red. Un ensayo que se pregunta como la vocacion y el entusiasmo son instrumentalizados hoy por un sistema que favorece la ansiedad, el conflicto y la dependencia en beneficio de la hiperproduccion y la velocidad competitivas."

Creative ability --- Cultural industries. --- Labor and globalization. --- Precarious employment --- Social aspects. --- Cultural industries --- Labor and globalization

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Music trade --- Music business --- Music industry --- Cultural industries