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Advertising, which developed in the late eighteenth century as an increasingly sophisticated and widespread form of brand marketing, would seem a separate world from that of the 'literature' of its time. Yet satirists and parodists were influenced by and responded to advertising, while copywriters borrowed from the wider literary culture, especially through poetical advertisements and comic imitation. This 2007 study to pays sustained attention to the cultural resonance and literary influences of advertising in the late eighteenth and early nineteenth centuries. John Strachan addresses the many ways in which literary figures including George Crabbe, Lord Byron and Charles Dickens responded to the commercial culture around them. With its many fascinating examples of contemporary advertisements read against literary texts, this study combines an intriguing approach to the literary culture of the day with an examination of the cultural impact of its commercial language.

Advertising copy --- English literature --- Romanticism --- History --- Themes, motives. --- History and criticism. --- Advertisement writing --- Copy, Advertising --- Copy writing, Advertising --- Copywriting, Advertising --- Authorship --- Subjects --- Arts and Humanities --- Literature

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Advertising. Public relations --- Dutch literature --- Advertising copy --- History. --- 659.1 --- -#SBIB:309H2821 --- #SBIB:AANKOOP --- Advertisement writing --- Copy, Advertising --- Copy writing, Advertising --- Copywriting, Advertising --- Authorship --- Publicity. Advertising --- History --- Reclameboodschap: functies, genres, taalgebruik historiek --- 659.1 Publicity. Advertising --- #SBIB:309H2821

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658.81 --- Advertising --- Advertising copy --- Semiotics --- Signs and symbols --- Representation, Symbolic --- Semeiotics --- Signs --- Symbolic representation --- Symbols --- Abbreviations --- Omens --- Sign language --- Symbolism --- Visual communication --- Semiology (Linguistics) --- Semantics --- Structuralism (Literary analysis) --- Advertisement writing --- Copy, Advertising --- Copy writing, Advertising --- Copywriting, Advertising --- Authorship --- Ads --- Advertisements --- Advertising, Consumer --- Advertising, Retail --- Advertising, Store --- Commercial speech --- Consumer advertising --- Retail advertising --- Speech, Commercial --- Store advertising --- Business --- Communication in marketing --- Industrial publicity --- Retail trade --- Advertisers --- Branding (Marketing) --- Propaganda --- Public relations --- Publicity --- Sales promotion --- Selling --- Sales organization --- Theses --- Advertising copy. --- Advertising. --- Semiotics. --- Signs and symbols. --- 658.81 Sales organization