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Slavic literature --- 879.1 bulg. --- 891.81-1 (082.2) --- 879.1 bulg

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The early Christian presence in Inner Mongolia forms the subject of this book. These Nestorian remains must primarily be attributed to the Öngüt, a Turkic people closely allied to the Mongols. Writing in Syriac, Uighur and Chinese scripts and languages, the Nestorian Öngüt drew upon a variety of religions and cultures to decorate their gravestones with crosses rising from lotus flowers, dragons and Taoist imagery. This heritage also portrays designs found in the Islamic world. Taking a closer look at the discovery of this material and its significance for the study of the early Church of the East under the Mongols, the author reconstructs the Nestorian culture of the Öngüt. The reader will find many newly discovered objects not published before. At the same time this study demonstrates how many remaining objects were appropriated and, in many cases, vanished after their discovery. 'I find myself obliged to make a special effort to avoid over-praising this book, a treasure-house of information, drawn on a comprehensive array of sources, some of them hitherto untapped, and splendidly presented on the important subject of Christian presence in East Asia.' DENIS SINOR, (Indiana University), Journal of Asian History , 43/1 (2009) The early Christian presence in Inner Mongolia forms the subject of this book. These Nestorian remains must primarily be attributed to the Öngüt, a Turkic people closely allied to the Mongols. Writing in Syriac, Uighur and Chinese scripts and languages, the Nestorian Öngüt drew upon a variety of religions and cultures to decorate their gravestones with crosses rising from lotus flowers, dragons and Taoist imagery. This heritage also portrays designs found in the Islamic world. Taking a closer look at the discovery of this material and its significance for the study of the early Church of the East under the Mongols, the author reconstructs the Nestorian culture of the Öngüt. The reader will find many newly discovered objects not published before. At the same time this study demonstrates how many remaining objects were appropriated and, in many cases, vanished after their discovery. 'I find myself obliged to make a special effort to avoid over-praising this book, a treasure-house of information, drawn on a comprehensive array of sources, some of them hitherto untapped, and splendidly presented on the important subject of Christian presence in East Asia.' DENIS SINOR, (Indiana University), Journal of Asian History , 43/1 (2009)

Christianity --- -281.81*1 --- 266 <517> --- 281.81*1 Nestoriaanse Kerk --- Nestoriaanse Kerk --- Religions --- Church history --- Missies. Evangelisatie. Zending--Mongolië --- 281.81*1 --- Christianity - China - Inner Mongolia --- Mongolie --- Christianisme --- Nestoriens --- Christianity. --- Antiquities. --- Archaeological specimens --- Artefacts (Antiquities) --- Artifacts (Antiquities) --- Specimens, Archaeological --- Material culture --- Archaeology

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In een tijd van wereldwijde communicatienetwerken en toenemende globalisering wekt het geen verbazing dat het vertaalvolume massaal is toegenomen. Parallel daarmee kent ook de studie van vertaling een explosieve groei. Dit boek wil een inleiding bieden tot die nieuwe, interdisciplinaire tak van de wetenschap. Het gaat ook in op het vertalen zelf, de vertaler of tolk als intercultureel bemiddelaar, en de vertaling als tekst die met het origineel een duo vormt aan beide zijden van de taalbarrière.

82.035 --- Literatuur. Algemene literatuurwetenschap. Vertalen --- Vertalen --- Vertalen. --- #KVHA:Vertaalstudie --- 81'1 --- Taalbeschouwing. --- 81'25 --- linguïstiek --- vertalen --- vertaaltheorie --- Vertaalkunde. --- Vertaalwetenschap. --- Translation science --- Taalgebruik. --- Taalvaardigheid. --- departement Handelswetenschappen en Bedrijfskunde 09 --- vertaalwetenschap --- vertaler --- Translating and interpreting. --- Traduction --- Taalkunde

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Nieuwe producten zijn cruciaal om de wereldwijde concurrentie aan te gaan. Productinnovatie is een dynamisch proces van snel evoluerende technologieën, veeleisende gebruikers en scherpe concurrentie. Productontwikkeling en industrieel design vergen een multidisciplinaire en geïntegreerde aanpak. Creativiteit, samenwerking, planning en een hoog X-factor gehalte zijn de sleutels tot succes. Dit boek wil inspirerend zijn voor wie geen bijzondere achtergrond heeft in dit vakgebied maar er als manager, ondernemer, overheid of student mee geconfronteerd wordt. Verder wil het ook een aantal krachtige, praktijkgerichte inzichten en principes meegeven aan wie actief is in de productontwikkeling of aan wie hierin, na het lezen van dit boek, aspiraties heeft. Het verhaal is geïllustreerd met ruim zeventig voorbeelden van producten uit diverse sectoren, ontworpen door of voor Vlaamse bedrijven. Twaalf Vlaamse ondernemers getuigen over hun aanpak voor het managen van productontwikkeling en industrieel design - vanaf het bepalen van een strategie, het bedenken van nieuwe ideeën tot het conceptualiseren, uitwerken en implementeren ervan.

vormgeving --- ontwerptechnieken --- Product strategy --- industriële vormgeving --- productontwikkeling --- Productontwikkeling --- Design ; Vlaanderen --- 658.81.1 --- 658.84 --- 745.4 --- 658.8 --- ontwerpen --- productstrategie --- Change strategie beleid cultuur verandering success gedrag communiceren --- Product management. Brand management --- Productstrategie --- productontwikkeling, productdesign --- marketing, verkoop, distributie --- Productontwikkeling. --- industrial design --- creativiteit

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This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands. It is the first book to present these laws in context and to explore their meaning and application. The most distinctive element to this book is that the laws presented are tried and tested; they have been found to hold over varied conditions, time and countries. This is contra to most marketing texts and indeed, much information provides evidence that much modern marketing theory is far from soundly based.Bron : http:/:www.bol.com

Branding (Marketing). --- marketing --- merkdenken --- marketingbeleid --- marketingstrategie --- Product strategy --- creativiteit --- merkbeleid --- productstrategie --- Productstrategie --- afzetmarkten --- klanten --- verkoop --- debouches --- clients --- vente --- Merken --- Marketing --- Branding (Marketing) --- 658.81.1 --- 658.811 --- verkoopmanagement --- merkenmanagement --- Brand name products --- Advertising --- Product management. Brand management --- verkoopkunde --- Marktonderzoek --- Marketingresearch --- Branding --- Marketingstrategieën --- PXL-Research 2019 --- marketing, marktonderzoek --- branding --- merkpositionering --- Merk --- Marketingstrategie --- Financiewezen