Choose an application

• Reference Manager
• EndNote
• RefWorks (Direct export to RefWorks)

Develop a successful strategy for segmenting high-tech and industrial markets! Whether it's due to a lack of focus, lack of time, or just bad planning, most companies fall short of the mark in their target marketing. The Handbook of Market Segmentation, 3rd Edition: Strategic Target Marketing for Business and Technology Firms is a practical, how-to guide to what marketers need to know about defining, segmenting, and targeting business markets: assessing customer needs; gauging the competition; designing winning strategies; and maximizing corporate resources. The latest edition of this

Market segmentation. --- Psychographics. --- Niche marketing --- Segmented market --- Consumers --- Marketing --- Research