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Public administration --- Machiavelli, Niccolò --- Public relations and politics. --- Public opinion. --- Relations publiques et politique --- Opinion publique --- Public relations and politics --- Public opinion --- 321.7.011 --- 316.344.4 --- 321.01 --- 130.2 --- 35.07 --- Marketing Marketing --- Pouvoir (relations humaines) Macht (menselijke relaties) --- Conflits (gestion) Conflicthantering --- Administration publique Overheidsdiensten --- Société Maatschappij --- Entreprises Ondernemingen --- Opinion, Public --- Perception, Public --- Popular opinion --- Public perception --- Public perceptions --- Judgment --- Social psychology --- Attitude (Psychology) --- Focus groups --- Reputation --- Politics, Practical --- Politics and public relations --- Public relations --- Bureaucratie--(staatsvorm) --- Macht. Sociale structuren --(sociale stratificatie) --- Political aspects --- 321.7.011 Bureaucratie--(staatsvorm) --- 316.344.4 Macht. Sociale structuren --(sociale stratificatie)

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This book explores how universities as organizations influence and construct the production of academic elites and elitist institutions. It analyzes the role played by the reorganization of higher education (HE) institutions, stimulated by new performance-based narratives aimed at building attractiveness towards stakeholders such as governments, prospective employers, academics, and students. Based on American, European, and Asian case studies of HE systems and institutions considered at various scales, the volume analyzes the consequences of increasing competition between HE institutions which are facing challenges such as the internationalization of higher education supply, the shortage of public resources and the structural changes of labor market demands. It argues that policy discourses and tools, as well as assessment devices such as rankings and accreditation, incentivize HE institutions to develop positioning strategies that contribute to stratification and the production of elites. It will be of great interest to students and researchers in the fields of higher education, sociology, and education policy.

Education, Higher. --- College students --- Higher education --- Education --- Education. --- School management and organization. --- School administration. --- Educational policy. --- ducation and state. --- Educational sociology. --- Higher education. --- Education and sociology. --- Sociology, Educational. --- Higher Education. --- Sociology of Education. --- Administration, Organization and Leadership. --- Educational Policy and Politics. --- Postsecondary education --- Universities and colleges --- Education and state. --- Educational sociology . --- Education and sociology --- Social problems in education --- Society and education --- Sociology, Educational --- Sociology --- Education policy --- Educational policy --- State and education --- Social policy --- Endowment of research --- Administration, Educational --- Educational administration --- Inspection of schools --- Operation policies, School --- Policies, School operation --- School administration --- School inspection --- School operation policies --- School organization --- Schools --- Management --- Organization --- Aims and objectives --- Government policy --- Inspection --- Management and organization