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SPSS (statistical package for the social sciences) --- marketingonderzoek --- Market research --- Marketing research --- Marketing --- Markets --- Research --- Research, Industrial --- Marketing research.

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This volume will feature the work of Marketing Legends that have been announced so far. Each Legend will describe his contributions to the marketing discipline: Richard Bagozzi; Shelby Hunt; Philip Kotler; V. Kumar; Naresh K. Malhotra; Kent Monroe; Jagdish Sheth; Jerry Wind; Gerald Zaltman.

Marketing. --- Commerce --- Business & Economics --- Marketing & Sales --- Consumer goods --- Domestic marketing --- Retail marketing --- Retail trade --- Marketing --- Industrial management --- Aftermarkets --- Selling --- Hospitality industry --- Marketing. Distribution of products --- Tourism --- Geography --- Hospitality --- E-books --- Guests, Hospitality for --- House guests, Hospitality for --- Houseguests, Hospitality for --- Entertaining --- Etiquette --- Cosmography --- Earth sciences --- World history --- Market research. --- Marketing research. --- Research. --- Market research --- Markets --- Research --- Research, Industrial

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Marketing research --- Market research --- Marketing --- Markets --- Research --- Research, Industrial --- Marketing research. --- Social Sciences and Humanities. Marketing --- Marketing Research --- Marketing Research.

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A well-known and established text within the market, the author team of Malhotra and Birks is well-respected as providing an in-depth and authoritative commentary in this area. Offering a clear explanation and discussion of concepts and valued for its comprehensive nature, the European version of this text is much valued for its wealth of European and International case material, which is why we see strong sales of this title in both the UK as well as Europe.

Market research --- Marketing --- marketing --- onderzoeksmethoden --- marktonderzoek --- Marketing research --- Marketing research. --- Methodology. --- Recherche. --- Recherche --- Méthodologie. --- Methodology --- Méthodologie.