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This monograph presents a novel conceptual framework for the study of human social behavior with potentially far-reaching implications. Owing to the role it accords to stored memory representations of observed occurrences (examples) of actions, the proposed framework is referred to as the Exemplar Choice Theory, or ECT. The theory links perception and action and combines an expectancy-value perspective on choice behavior, with features of recent exemplar-based approaches to the study of human information processing. It addresses the influence of social models, as well as t
Choice (Psychology) --- Imitation --- Influence (Psychology) --- Psychology --- Conformity --- Example --- Persuasion (Psychology) --- Mimicry --- Social influence --- Imitation.
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