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Is there a universal biolinguistic disposition for the development of `basic' colour words? This question has been a subject of debate since Brent Berlin and Paul Kay's Basic Color Terms: Their Universality and Evolution was published in 1969. Naming the Rainbow is the first extended study of this debate. The author describes and criticizes empirically and conceptually unified models of colour naming that relate basic colour terms directly to perceptual and ultimately to physiological facts, arguing that this strategy has overlooked the cognitive dimension of colour naming. He proposes a psychosemantics for basic colour terms which is sensitive to cultural difference and to the nature and structure of non-linguistic experience. Audience: Contemporary colour naming research is radically interdisciplinary and Naming the Rainbow will be of interest to philosophers, psychologists, anthropologists, and cognitive scientists concerned with: biological constraints on cognition and categorization; problems inherent in cross-cultural and in interdisciplinary science; the nature and extent of cultural relativism.

Psycholinguistics --- Philosophy and psychology of culture --- Physiology of nerves and sense organs --- Biolinguistics --- Colors, Words for --- Language and culture --- Words for colors --- Color --- Culture and language --- Culture --- Biology --- Linguistics --- Biolinguistics. --- Colors, Words for. --- Language and culture. --- Philosophy of mind. --- Psycholinguistics. --- Linguistic anthropology. --- Philosophy and science. --- Philosophy of Mind. --- Linguistic Anthropology. --- Philosophy of Science. --- Mind, Philosophy of --- Mind, Theory of --- Theory of mind --- Philosophy --- Cognitive science --- Metaphysics --- Philosophical anthropology --- Science and philosophy --- Science --- Anthropo-linguistics --- Ethnolinguistics --- Language and ethnicity --- Linguistic anthropology --- Linguistics and anthropology --- Anthropology --- Language, Psychology of --- Language and languages --- Psychology of language --- Speech --- Psychology --- Thought and thinking --- Psychological aspects