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From organic produce & clothing to eco-tourism, the 'lifestyles of health & sustainability' movement encompasses diverse products and practices intended to contribute to a more sustainable lifestyle for people & the planet. Monica Emerich explores the contemporary spiritual expression of this cultural shift.
Green marketing --- Sustainable development --- Religious aspects.
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Green products. --- Green marketing. --- Green movement. --- Sustainable living.
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We all know the proverb about teaching someone to fish, but if there are no fish left, knowing how to catch them won't do you any good. And that's the position businesses are in today. Resources are being depleted at an alarming rate and the cost of raw materials is rising dramatically. As a result, scholar and entrepreneur Nadya Zhexembayeva says, businesses need to make resource scarcity-the over fished ocean-their primary strategic consideration, not just a concern for their "green" division. Over fished Ocean Strategy offers five essential principles for innovating in this n
Sustainable development. --- Recycling (Waste, etc.) --- Scarcity. --- Green marketing. --- Natural resources --- Management. --- Business enterprises --- Management --- Environmental aspects.
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"For too long, marketers of sustainable goods and services have targeted "deep green" consumers to promote their products--and they have little to show for their efforts. In this innovative book, Jacquelyn Ottman shows how the green market has moved beyond such niche marketing, and how marketers will find greater success promoting the inherent superior value of their offerings. Greener products are now available within every industry and are a part of our everyday lives. But they didn't get to be so ubiquitous just because they are better for the planet. Whether they were promoted as such or not, sales of green products have grown so fast because of the added value they provide: health, superior performance, good taste, cost-effectiveness, or simply convenience. This central emphasis on primary benefits--the new rules--is critical to winning over the mainstream consumer and to driving overall organizational growth. The New Rules of Green Marketing helps readers understand why value-based sustainability marketing has become a critical organizational capacity, and how readers can adopt this approach in their own organizations. Illustrated by examples from both international mainstream and the more niche "deep green" leaders who are showing everyone else the way, the book provides practical strategies, tools and inspiration for building every aspect of a credible value-based green marketing strategy, including:How to use a proactive approach to sustainability to spur innovationHow to frame environment-related benefits with relevance to mainstream brandsHow to communicate with credibility and impact--and avoid "greenwashing"How to team up with stakeholders to maximize outreach to consumersHow to use a life cycle orientation to ensure the integrity of one's offeringsHow to best take advantage of recent technological advances in social mediaDrawing on the latest data from leading researchers and reflecting on learnings from Ottman's corporate clients and other pioneers including GE, Nike, HSBC, Method, Starbucks, Timberland, HP, NatureWorks, Philips, Procter & Gamble, Stonyfield Farm and Wal-Mart, this book shows how market leaders are edging out the competition using effective value-first marketing strategies. This book captures the best of the author's previous groundbreaking books on green marketing and takes the content into the 21st century. Whereas earlier works focused on readers who were less familiar with green initiatives, this work squarely focuses on a new generation of marketers who likely themselves grew up with an appreciation of sustainability and who want and need to know how to connect effectively with mainstream consumers."--Provided by publisher.
Green marketing --- Ecological marketing --- Ecomarketing --- Environmental advertising claims --- Environmental consumerism --- Environmental marketing --- Green products --- Marketing --- Environmental aspects --- E-books --- Green marketing. --- Marketing. --- Consumer goods --- Domestic marketing --- Retail marketing --- Retail trade --- Industrial management --- Aftermarkets --- Selling --- Sustainable development
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Via 150 signed entries, 'Green Business' provides an overview of key principles, approaches, strategies, and tools businesses have used to reduce environmental impacts and contribute to sustainability.
Business enterprises --- Management --- Green products. --- Green marketing. --- Ecological marketing --- Ecomarketing --- Environmental advertising claims --- Environmental consumerism --- Environmental marketing --- Green products --- Marketing --- Earth-friendly products --- Environmentally safe products --- Commercial products --- Green marketing --- Recycled products --- Environmental aspects. --- Environmental aspects --- Social responsibility of business.
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With the development of China, building materials These are the proceedings of the 3 rd Mainland, Taiwan and Hong Kong Conference on Green Building Materials (GBM2011), held on the 25-27th November, 2011, in Wuhan, China. With the rapid development of China, building materials have come to consume vast resources and energy. As a result, green building materials have become increasingly attractive to government, researchers and industry. The aim of these proceedings is to promote the development of green building materials. Review from Book News Inc.: Drawn from peer reviewed papers delivered a
Building materials --- Green products --- Earth-friendly products --- Environmentally safe products --- Commercial products --- Green marketing --- Recycled products --- Green building materials --- GBM
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Green marketing --- Biotechnology --- Sustainable development --- Ecological marketing --- Ecomarketing --- Environmental advertising claims --- Environmental consumerism --- Environmental marketing --- Green products --- Marketing --- Environmental aspects
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With sustainability having gained a lot of momentum over the last years and companies implementing strategies to create corporate sustainability, there are lots of opportunities for innovation. Thus, the two concepts of sustainability and innovation should not be considered separately - they are closely interlinked with one another. The main goal of sustainable innovation is to develop new products and technologies that have a positive impact on the company's triple-bottom-line. To meet this aim, they have to be ecologically and economically beneficial as well as socially balanced. In order to help companies to improve their sustainable innovation process practically, this book is structured into five possible phases of a sustainable innovation process: -Awareness of a sustainability problem -Identification & Definition of the problem -Ideation & Evaluation of the solutions -Testing & Enrichment of the solutions -Implementation of the solutions & Green Marketing
Green marketing. --- Ecological marketing --- Ecomarketing --- Environmental advertising claims --- Environmental consumerism --- Environmental marketing --- Green products --- Marketing --- Environmental aspects --- Economics --- sustainability --- innovation --- corporate responsibility --- sustainable change
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The aim of this special volume was to facilitate the exchange of information on the best practices for Sustainable Power, Sustainable Materials, Green Manufacturing Technology and Applications, etc. It provides an opportunity for engineers and scientists, in academia, industry and government, to address the most innovative research and development ideas, including technical challenges, social and economic issues, and to discuss ideas, results, work-in-progress and experience concerning all aspects of Green Power, Materials and Manufacturing Technology and Applications. The work offers the read
Sustainable engineering --- Sustainable development --- Green products --- Earth-friendly products --- Environmentally safe products --- Commercial products --- Green marketing --- Recycled products --- Engineering sustainability --- Green engineering --- Engineering --- Green technology --- Environmental engineering
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The food and drink sector represents Europes largest manufacturing industry, its largest employer and is a major player in the global economy. It also has one of the greatest environmental impacts. In order to maintain competitive advantage, SMEs need to address their environmental impact and integrate sustainability into their marketing strategies and operations.The Sustainable Marketing Concept in European SMEs: Insights from the Food & Drink Industry brings together contributions from leading scholars to provide new knowledge and applications for the implementation of sustainable marketing orientation and sustainable marketing mix tools in SMEs operating in the industry. It will be the first publication focussing on the scope of sustainable marketing applications by SMEs providing comparison, data analysis and insights from Western Europe and Central - Eastern Europe. The book is a result of an international cooperation undertaken by leading researchers from Poland, Croatia, the UK, Russia, Germany and Spain, all with many years of experience in issues related to marketing and sustainability.
Applied marketing --- Marketing --- Small business --- Green marketing --- Ecological marketing --- Ecomarketing --- Environmental advertising claims --- Environmental consumerism --- Environmental marketing --- Green products --- Environmental aspects --- Business & Economics --- Sales & marketing. --- General.
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