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Positioning consumer culture in Canada within a wider international context, Consuming Modernity explores the roots of modern Western mass culture between 1919 and 1945, when the female worker, student, and homemaker relied on new products to raise their standards of living and separate themselves from oppressive traditional attitudes. Mass-produced consumer products promised to free up women to pursue other interests shaped by marketing campaigns, advertisements, films, and radio shows. Concerns over fashion, personal hygiene, body image, and health reflected these new expectations. This volume is a fascinating look at how the forces of consumerism defined and redefined a generation.

Consumption (Economics) --- Women consumers --- Women in advertising --- Sex differences --- History --- Political aspects

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Offers social change organisations with recommendations for leveraging the untapped power of women for positive change through fundraising, advocacy and the ballot box.

Women consumers. --- Business. --- Women consumers --- Social marketing --- Women in nonprofit organizations --- Commerce --- Management --- Business & Economics --- Marketing & Sales --- Industrial Management --- Cause related marketing --- Marketing, Social --- Social cause marketing --- Nonprofit organizations --- Marketing

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Popular culture assumes that women are born to shop and that cities invite their trade. But downtowns were not always welcoming to women. Emily Remus turns to Chicago at the turn of the last century to chronicle an unheralded revolution in women's rights that took place not at the ballot box but in the streets and stores of the business district.

E-books --- Women consumers --- Shopping --- Purchasing power --- Retail trade --- History. --- Loop (Chicago, Ill.) --- Chicago (Ill.) --- Economic conditions.

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From the 1860's through the early twentieth century, Great Britain saw the rise of the department store and the institutionalization of a gendered sphere of consumption. Come Buy, Come Buy considers representations of the female shopper in British women's writing and demonstrates how women's shopping practices are materialized as forms of narrative, poetic, and cultural inscription, showing how women writers emphasize consumerism as productive of pleasure rather than the condition of seduction or loss. Krista Lysack examines works by Christina Rossetti, Mary Elizabeth Braddon, George Eliot,

Consumption (Economics) -- Great Britain -- History -- 19th century. --- Consumption (Economics) in literature. --- English literature -- 19th century -- History and criticism. --- English literature -- Women authors -- History and criticism. --- Femininity in literature. --- Identity (Psychology) in literature. --- Shopping -- Great Britain -- History -- 19th century. --- Shopping in literature. --- Women consumers -- Great Britain -- History -- 19th century. --- Women consumers in literature. --- Consumption (Economics) in literature --- Consumption (Economics) --- English literature --- Women consumers in literature --- Shopping in literature --- Femininity in literature --- Identity (Psychology) in literature --- Women consumers --- Shopping --- English Literature --- English --- Languages & Literatures --- History and criticism --- Women authors --- History --- History and criticism. --- Consumer demand --- Consumer spending --- Consumerism --- Spending, Consumer --- Buyers' guides --- Shoppers' guides --- Women as consumers --- Femininity (Psychology) in literature --- Demand (Economic theory) --- Purchasing --- Retail trade --- Consumer education --- Personal shoppers --- Consumers --- British literature --- Inklings (Group of writers) --- Nonsense Club (Group of writers) --- Order of the Fancy (Group of writers) --- Women authors&delete&

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Twenty-five years after the start of the feminist sex wars, pornography remains a flashpoint issue, with feminists locked in a familiar argument: Are women victims or agents? In At Home with Pornography, Jane Juffer exposes the fruitlessness of this debate and suggests that it has prevented us from realizing women's changing relationship to erotica and porn.Over the course of these same twenty-five years, there has been a proliferation of sexually explicit materials geared toward women, made available in increasingly mainstream venues. In asking "what is the relationship of women to pornography?" Juffer maintains that we need to stop obsessing over pornography's transgressive aspects, and start focusing on the place of porn and erotica in women's everyday lives. Where, she asks, do women routinely find it, for how much, and how is it circulated and consumed within the home? How is this circulation and consumption shaped by the different marketing categories that attempt to distinguish erotica from porn, such as women's literary erotica and sexual self-help videos for couples?At Home with Pornography responds to these questions by viewing women's erotica within the context of governmental regulation that attempts to counterpose a "dangerous" pornography with the sanctity of the home. Juffer explorers how women's consumption of erotica and porn for their own pleasure can be empowering, while still acting to reinforce conservative ideals. She shows how, for instance, the Victoria's Secret catalog is able to function as a kind of pornography whose circulation is facilitated both by its reliance on Victorian themes of secrecy and privacy and on its appeals to the selfish pleasures of modern career women. In her pursuit to understand what women like and how they get it, Juffer delves into adult cable channels, erotic literary anthologies, sex therapy guides, cyberporn, masturbation, and sex toys, showing the varying degrees to which these materials have been domesticated for home consumption.Representing the next generation of scholarship on pornography, At Home with Pornography will transform our understanding of women's everyday sexuality.

World history --- Sociology of the family. Sociology of sexuality --- Social policy --- Sexology --- Consumer behavior --- Mass communications --- Fiction --- History of civilization --- United States --- Pornography -- Social aspects. --- Women -- Sexual behavior. --- Women and erotica. --- Women consumers. --- Pornography --- Women and erotica --- Women --- Women consumers --- Gender & Ethnic Studies --- Social Sciences --- Gender Studies & Sexuality --- Women as consumers --- Consumers --- Human females --- Wimmin --- Woman --- Womon --- Womyn --- Females --- Human beings --- Femininity --- Erotica and women --- Erotica --- Pornography and society --- Society and pornography --- Social aspects --- Sexual Behavior --- United States of America --- Social Science --- Literature --- Fashion --- Government policy --- Attitudes --- Sexuality --- Television --- Masturbation --- Book --- Consumption --- Social science