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Das Übungsbuch vermittelt dem Leser ein vertieftes Verständnis und eine Routine für die im Lehrbuch "Angewandte Marktforschung" thematisierten Entscheidungsbereiche, Konzepte und Methoden zur Datenerhebung und Datenanalyse. Entlang der typischen Ablaufschritte einer Marktforschungsstudie werden die in der Marktforschung regelmäßig angestellten Überlegungen anhand ausführlicher praxisbezogener Aufgaben und Fälle nachvollzogen und Argumentationsmuster eingeübt. Ein Schwerpunkt liegt auf den im Rahmen der Anwendung der verschiedenen Verfahren der Datenanalyse durchzuführenden Berechnungen. Einen hohen Stellenwert hat zudem die Reflexion und Gütebeurteilung von Marktforschungsstudien. Zu jeder Aufgabe werden ausführliche Lösungsansätze präsentiert, durch die zu eigenständigen, erweiterten und unternehmensbezogenen Problemlösungen angeregt wird.

Research -- Evaluation. --- Research -- Social aspects. --- Social sciences -- Methodology. --- Physical Sciences & Mathematics --- Sciences - General --- Research --- Social sciences --- Evaluation. --- Social aspects. --- Methodology. --- Science --- Science research --- Scientific research --- Information services --- Learning and scholarship --- Methodology --- Research teams

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What makes people gay, lesbian, bisexual, or heterosexual? And who cares? These are the twin themes of Queer Science, a scientific and social analysis of research in the field of sexual orientation. Written by one of the leading scientists involved in this research, it looks at how scientific discoveries about homosexuality influence society's attitude toward gays and lesbians, beginning with the theories of the German sexologist and gay-rights pioneer Magnus Hirschfeld and culminating with the latest discoveries in brain science, genetics, and endocrinology, and cognitive psychology. Research into homosexuality exemplifies both the promise and the danger of science applied to human nature. LeVay argues that the question of causation should not be the crucial issue in the gay-rights debate, but that science does have an important contribution to make. It can help to demonstrate that the traditional and still prevalent view of homosexuality - as a mere set of behaviors that anyone might show - is inadequate, and that gays and lesbians are in a real sense a distinct group of people within the larger society with a privileged insight into their own natures.

Homosexuality --- Sexual orientation --- Homosexualité --- Orientation sexuelle --- Research --- Social aspects --- Recherche --- Aspect social --- Homosexuality. --- Research. --- Sexual Behavior. --- Genetic Predisposition to Disease --- Hormones --- Prevalence --- Sexual Behavior --- Abortion, Eugenic --- Men --- Health --- Sexuality --- Prejudice --- Behavioral Research --- Eugenics --- History, 20th Century --- Civil Rights --- Genetics, Behavioral --- Psychotherapy --- Stereotyping --- Attitude --- Women --- Politics --- History --- Psychology --- Brain --- Behavioral Sciences --- Hormones, Hormone Substitutes, and Hormone Antagonists --- Social Sciences --- Behavior --- Humanities --- Psychology, Social --- Reproductive Physiological Phenomena --- Abortion, Induced --- Morbidity --- Behavioral Disciplines and Activities --- Social Behavior --- Genotype --- Persons --- Genetics --- Human Rights --- Behavior and Behavior Mechanisms --- Science --- Population Characteristics --- History, Modern 1601 --- -Central Nervous System --- Disease Susceptibility --- Anthropology, Education, Sociology and Social Phenomena --- Obstetric Surgical Procedures --- Reproductive and Urinary Physiological Phenomena --- Social Control, Formal --- Named Groups --- Biology --- Psychiatry and Psychology --- Vital Statistics --- Health Care --- Natural Science Disciplines --- Physiological Effects of Drugs --- Disease Attributes --- Nervous System --- Chemicals and Drugs --- Genetic Phenomena --- Pharmacologic Actions --- Demography --- Biological Science Disciplines --- Health Care Economics and Organizations --- Phenomena and Processes --- Data Collection --- Surgical Procedures, Operative --- Anatomy --- Disciplines and Occupations --- Sociology --- Pathologic Processes --- Epidemiologic Methods --- Epidemiologic Measurements --- Chemical Actions and Uses --- Analytical, Diagnostic and Therapeutic Techniques and Equipment --- Information Science --- Pathological Conditions, Signs and Symptoms --- Diseases --- Public Health --- Investigative Techniques --- Environment and Public Health --- Gay & Lesbian Studies --- Gender & Ethnic Studies --- Social aspects. --- -Sexual orientation --- -Orientation, Sexual --- Sexual preference --- Sex (Psychology) --- Sexual reorientation programs --- Same-sex attraction --- Bisexuality --- -Social aspects --- -Research --- Homosexualité --- Morbidities --- Abortion (Induced) --- Abortion Failure --- Abortion History --- Abortion Rate --- Abortion Technics --- Abortion Techniques --- Abortion, Drug-Induced --- Abortion, Rivanol --- Abortion, Saline-Solution --- Abortion, Soap-Solution --- Anti-Abortion Groups --- Fertility Control, Postconception --- Induced Abortion --- Previous Abortion --- Embryotomy --- Abortion Failures --- Abortion Histories --- Abortion Rates --- Abortion Technic --- Abortion Technique --- Abortion, Drug Induced --- Abortion, Previous --- Abortion, Saline Solution --- Abortion, Soap Solution --- Abortions (Induced) --- Abortions, Drug-Induced --- Abortions, Induced --- Abortions, Previous --- Abortions, Rivanol --- Abortions, Saline-Solution --- Abortions, Soap-Solution --- Anti Abortion Groups --- Anti-Abortion Group --- Drug-Induced Abortion --- Drug-Induced Abortions --- Embryotomies --- Failure, Abortion --- Failures, Abortion --- Group, Anti-Abortion --- Groups, Anti-Abortion --- Histories, Abortion --- History, Abortion --- Induced Abortions --- Postconception Fertility Control --- Previous Abortions --- Rate, Abortion --- Rates, Abortion --- Rivanol Abortion --- Rivanol Abortions --- Saline-Solution Abortion --- Saline-Solution Abortions --- Soap-Solution Abortion --- Soap-Solution Abortions --- Technic, Abortion --- Technics, Abortion --- Technique, Abortion --- Techniques, Abortion --- Reproductive Physiologic Concepts --- Reproductive Physiological Phenomenon --- Reproductive Physiological Process --- Reproductive Physiological Concepts --- Reproductive Physiological Processes --- Concept, Reproductive Physiologic --- Concept, Reproductive Physiological --- Concepts, Reproductive Physiologic --- Concepts, Reproductive Physiological --- Phenomena, Reproductive Physiological --- Phenomenon, Reproductive Physiological --- Physiologic Concept, Reproductive --- Physiologic Concepts, Reproductive --- Physiological Concept, Reproductive --- Physiological Process, Reproductive --- Physiological Processes, Reproductive --- Process, Reproductive Physiological --- Processes, Reproductive Physiological --- Reproductive Physiologic Concept --- Reproductive Physiological Concept --- Social Psychology --- Psychologies, Social --- Social Psychologies --- Acceptance Process --- Acceptance Processes --- Behaviors --- Process, Acceptance --- Processes, Acceptance --- Science, Social --- Sciences, Social --- Social Science --- Hormones, Substitutes, Antagonists --- Proxemics --- Behavioral Science --- Proxemic --- Science, Behavioral --- Sciences, Behavioral --- Laboratory Research --- Research Activities --- Research and Development --- Research Priorities --- Activities, Research --- Activity, Research --- Development and Research --- Priorities, Research --- Priority, Research --- Research Activity --- Research Priority --- Research, Laboratory --- Encephalon --- Brains --- Encephalons --- Factors, Psychological --- Psychological Factors --- Psychological Side Effects --- Psychologists --- Psychosocial Factors --- Side Effects, Psychological --- Factor, Psychological --- Factor, Psychosocial --- Factors, Psychosocial --- Psychological Factor --- Psychological Side Effect --- Psychologist --- Psychosocial Factor --- Side Effect, Psychological --- Aspects, Historical --- Historical Aspects --- Aspect, Historical --- Historical Aspect --- Histories --- Conservatism --- Decentralization --- Liberalism --- Political Factors --- Voting --- Political Activity --- Activities, Political --- Activity, Political --- Factor, Political --- Factors, Political --- Political Activities --- Political Factor --- Girls --- Woman --- Women's Groups --- Girl --- Women Groups --- Women's Group --- Attitudes --- Homosexuality, Ego-Dystonic --- Ego-Dystonic Homosexuality --- Homosexuality, Ego Dystonic --- Stigmatization --- Clinical Psychotherapists --- Logotherapy --- Psychotherapists --- Clinical Psychotherapist --- Logotherapies --- Psychotherapies --- Psychotherapist --- Psychotherapist, Clinical --- Psychotherapists, Clinical --- Behavioral Genetics --- Psychogenetics --- Equal Protection --- Legal Rights --- Voting Rights --- Due Process --- Civil Right --- Legal Right --- Protection, Equal --- Right, Civil --- Right, Legal --- Right, Voting --- Rights, Civil --- Rights, Legal --- Rights, Voting --- Voting Right --- 20th Cent. History (Medicine) --- 20th Cent. History of Medicine --- 20th Cent. Medicine --- Historical Events, 20th Century --- History of Medicine, 20th Cent. --- History, Twentieth Century --- Medical History, 20th Cent. --- Medicine, 20th Cent. --- 20th Century History --- 20th Cent. Histories (Medicine) --- 20th Century Histories --- Cent. Histories, 20th (Medicine) --- Cent. History, 20th (Medicine) --- Century Histories, 20th --- Century Histories, Twentieth --- Century History, 20th --- Century History, Twentieth --- Histories, 20th Cent. (Medicine) --- Histories, 20th Century --- Histories, Twentieth Century --- History, 20th Cent. (Medicine) --- Twentieth Century Histories --- Twentieth Century History --- Negative Eugenics --- Positive Eugenics --- Eugenics, Negative --- Eugenics, Positive --- Research, Behavioral --- Prejudices --- Orientation, Sexual --- Premarital Sex Behavior --- Sex Behavior --- Sex Orientation --- Sexual Activities --- Anal Sex --- Oral Sex --- Sexual Activity --- Sexual Orientation --- Activities, Sexual --- Activity, Sexual --- Behavior, Premarital Sex --- Behavior, Sex --- Behavior, Sexual --- Sex, Anal --- Sex, Oral --- Normalcy --- Normality --- Normalities --- Boys --- Abortion, Selective --- Selective Abortion --- Eugenic Abortion --- Abortions, Eugenic --- Abortions, Selective --- Eugenic Abortions --- Selective Abortions --- Prevalences --- Hormone --- Hormone Receptor Agonists --- Agonists, Hormone Receptor --- Receptor Agonists, Hormone --- Predisposition, Genetic --- Susceptibility, Genetic --- Genetic Predisposition --- Genetic Susceptibility --- Genetic Predispositions --- Genetic Susceptibilities --- Predispositions, Genetic --- Susceptibilities, Genetic --- Environment, Preventive Medicine & Public Health --- Environment, Preventive Medicine and Public Health --- Health, Public --- Symptoms and General Pathology --- Investigative Technics --- Investigative Technic --- Investigative Technique --- Technic, Investigative --- Technics, Investigative --- Technique, Investigative --- Techniques, Investigative --- Information Sciences --- Science, Information --- Sciences, Information --- Measurements, Epidemiologic --- Epidemiologic Measurement --- Measurement, Epidemiologic --- Epidemiologic Method --- Epidemiological Methods --- Methods, Epidemiologic --- Epidemiological Method --- Method, Epidemiologic --- Method, Epidemiological --- Methods, Epidemiological --- Epidemiology --- Pathological Processes --- Processes, Pathologic --- Processes, Pathological --- General Social Development and Population --- Anatomies --- Ghost Surgery --- Operative Procedures --- Operative Surgical Procedure --- Operative Surgical Procedures --- Procedure, Operative Surgical --- Procedures, Operative Surgical --- Surgery, Ghost --- Surgical Procedure, Operative --- Operative Procedure --- Procedure, Operative --- Procedures, Operative --- Data Aggregation --- Data Collection Methods --- Dual Data Collection --- Aggregation, Data --- Collection Method, Data --- Collection Methods, Data --- Collection, Data --- Collection, Dual Data --- Data Collection Method --- Method, Data Collection --- Methods, Data Collection --- Healthcare Economics and Organizations --- Biologic Sciences --- Biological Science --- Science, Biological --- Sciences, Biological --- Biological Sciences --- Life Sciences --- Biologic Science --- Biological Science Discipline --- Discipline, Biological Science --- Disciplines, Biological Science --- Life Science --- Science Discipline, Biological --- Science Disciplines, Biological --- Science, Biologic --- Science, Life --- Sciences, Biologic --- Sciences, Life --- Accounting, Demographic --- Analyses, Demographic --- Analyses, Multiregional --- Analysis, Period --- Brass Technic --- Brass Technique --- Demographers --- Demographic Accounting --- Demographic Analysis --- Demographic Factor --- Demographic Factors --- Demographic Impact --- Demographic Impacts --- Demographic Survey --- Demographic Surveys --- Demographic and Health Surveys --- Demographics --- Demography, Historical --- Demography, Prehistoric --- Factor, Demographic --- Factors, Demographic --- Family Reconstitution --- Historical Demography --- Impact, Demographic --- Impacts, Demographic --- Multiregional Analysis --- Period Analysis --- Population Spatial Distribution --- Prehistoric Demography --- Reverse Survival Method --- Stable Population Method --- Survey, Demographic --- Surveys, Demographic --- Population Distribution --- Analyses, Period --- Analysis, Demographic --- Analysis, Multiregional --- Demographer --- Demographic Analyses --- Demographies, Historical --- Demographies, Prehistoric --- Distribution, Population --- Distribution, Population Spatial --- Distributions, Population --- Distributions, Population Spatial --- Family Reconstitutions --- Historical Demographies --- Method, Reverse Survival --- Method, Stable Population --- Methods, Reverse Survival --- Methods, Stable Population --- Multiregional Analyses --- Period Analyses --- Population Distributions --- Population Methods, Stable --- Population Spatial Distributions --- Prehistoric Demographies --- Reconstitution, Family --- Reconstitutions, Family --- Reverse Survival Methods --- Spatial Distribution, Population --- Spatial Distributions, Population --- Stable Population Methods --- Technic, Brass --- Technique, Brass --- Chemical Actions --- Actions, Chemical --- Actions, Pharmacologic --- Genetic Concepts --- Genetic Phenomenon --- Genetic Process --- Genetic Processes --- Concept, Genetic --- Concepts, Genetic --- Genetic Concept --- Phenomena, Genetic --- Phenomenon, Genetic --- Process, Genetic --- Processes, Genetic --- Nervous Systems --- System, Nervous --- Systems, Nervous --- Attribute, Disease --- Attributes, Disease --- Disease Attribute --- Drug Effects on Physiology --- Drug Physiological Effects --- Effects, Drug Physiological --- Physiological Effects, Drug --- Natural Sciences --- Physical Sciences --- Discipline, Natural Science --- Disciplines, Natural Science --- Natural Science --- Natural Science Discipline --- Physical Science --- Science, Natural --- Science, Physical --- Sciences, Natural --- Sciences, Physical --- Community-Based Distribution --- Contraceptive Distribution --- Delivery of Healthcare --- Dental Care Delivery --- Distribution, Non-Clinical --- Distribution, Nonclinical --- Distributional Activities --- Healthcare --- Healthcare Delivery --- Healthcare Systems --- Non-Clinical Distribution --- Nonclinical Distribution --- Delivery of Dental Care --- Health Care Delivery --- Health Care Systems --- Activities, Distributional --- Activity, Distributional --- Care, Health --- Community Based Distribution --- Community-Based Distributions --- Contraceptive Distributions --- Deliveries, Healthcare --- Delivery, Dental Care --- Delivery, Health Care --- Delivery, Healthcare --- Distribution, Community-Based --- Distribution, Contraceptive --- Distribution, Non Clinical --- Distributional Activity --- Distributions, Community-Based --- Distributions, Contraceptive --- Distributions, Non-Clinical --- Distributions, Nonclinical --- Health Care System --- Healthcare Deliveries --- Healthcare System --- Non Clinical Distribution --- Non-Clinical Distributions --- Nonclinical Distributions --- System, Health Care --- System, Healthcare --- Systems, Health Care --- Systems, Healthcare --- Registration of Vital Statistics --- Registration, Vital Statistics --- Statistics, Vital --- Vital Statistics Registration --- Registrations, Vital Statistics --- Vital Statistics Registrations --- Regulation --- Social Control --- Control, Social --- Controls, Social --- Formal Social Control --- Formal Social Controls --- Regulations --- Social Controls --- Physiology, Reproductive and Urinary --- Reproductive and Urinary Physiological Phenomenon --- Reproductive and Urinary Physiology Concepts --- Reproductive and Urinary Physiology Phenomenon --- Reproductive and Urinary Tract Physiological Concepts --- Reproductive and Urinary Tract Physiological Phenomena --- Reproductive and Urinary Tract Physiological Phenomenon --- Reproductive and Urinary Tract Physiology --- Reproductive and Urinary Physiology --- Reproductive and Urinary Physiology Phenomena --- Obstetric Surgical Procedure --- Obstetrical Surgery --- Obstetrical Surgical Procedures --- Procedure, Obstetric Surgical --- Procedures, Obstetric Surgical --- Surgery, Obstetric --- Surgical Procedure, Obstetric --- Surgical Procedures, Obstetric --- Obstetric Surgeries --- Obstetric Surgery --- Obstetrical Surgeries --- Obstetrical Surgical Procedure --- Procedure, Obstetrical Surgical --- Procedures, Obstetrical Surgical --- Surgeries, Obstetric --- Surgeries, Obstetrical --- Surgery, Obstetrical --- Surgical Procedure, Obstetrical --- Surgical Procedures, Obstetrical --- Susceptibility, Disease --- Diathesis --- Diatheses --- Disease Susceptibilities --- Susceptibilities, Disease --- Cerebrospinal Axis --- Axi, Cerebrospinal --- Axis, Cerebrospinal --- Central Nervous Systems --- Cerebrospinal Axi --- Nervous System, Central --- Nervous Systems, Central --- System, Central Nervous --- Systems, Central Nervous --- History of Medicine, Modern --- Medicine, Modern --- Modern History (Medicine) --- Modern Medicine --- History, Modern --- Modern History --- 1601- History, Modern --- History, Modern (Medicine) --- Modern 1601- History --- Population Heterogeneity --- Population Statistics --- Characteristic, Population --- Characteristics, Population --- Heterogeneity, Population --- Population Characteristic --- Statistics, Population --- Sciences --- Equal Rights --- Equal Right --- Human Right --- Right, Equal --- Right, Human --- Rights, Equal --- Rights, Human --- Person --- Genogroup --- Genogroups --- Genotypes --- Behavior, Social --- Behaviors, Social --- Social Behaviors --- genetics --- methods --- Aborted Fetus --- Endocrine Disruptors --- Ethics, Research --- Dissent and Disputes --- Opinions --- Opinion --- Intention --- Sexual and Gender Minorities --- Social Perception --- Neurolinguistic Programming --- Sensory Art Therapies --- Sociobiology --- Race Relations --- Social Justice --- Selective Breeding --- Genetic Counseling --- Genetics, Medical --- Sex --- Reproductive Behavior --- Endocrine Glands --- Genetic Testing --- Anticipation, Genetic --- Genetic Association Studies --- Gene-Environment Interaction --- Community Health --- Health, Community --- Preventive Medicine --- Education, Public Health Professional --- General Surgery --- Medical History Taking --- Empirical Research --- Pharmacological and Toxicological Phenomena --- Drug Therapy --- Molecular Biology --- Public Policy --- Obstetrics --- Human Rights Abuses --- Genetic Structures --- Genotyping Techniques --- Psychology, Perceptual --- Perceptual Psychology --- Homosexuality - Research - Social aspects. --- Sexual orientation - Research - Social aspects. --- Schema Therapy --- Schema Therapies --- Therapies, Schema --- Therapy, Schema --- Minority Rights --- Minority Right --- Right, Minority --- Rights, Minority --- Anti-Semitism --- Islamophobia --- Anti Semitism --- Anti-Semitisms --- Islamophobias --- Collective Human Rights --- Linguistic Rights --- Right to Housing and Shelter --- Rights of Indigenous Peoples --- Human Rights, Collective --- Indigenous Peoples Rights --- Rights, Collective Human --- Rights, Linguistic --- Research&delete& --- Conversion therapy