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Book
ISBN: 3031139550 3031139569 9783031139567 Year: 2022 Publisher: Cham Springer International Publishing :Imprint: Palgrave Macmillan
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This book takes a people-centred approach to the ever-fluid and rapidly-transforming professional world of public relations (PR) in the age of digital platforms. As everyday PR work becomes increasingly shaped by the platform economy, this is transforming how the PR profession talks about itself, its issues and concerns. Drawing on different textual genres and discursive strategies, the author examines the shifting boundaries between PR and adjacent fields such as advertising, marketing and journalism - and illuminates varied lifeworlds of PR professionals from different backgrounds, races and genders. Written for academics, practitioners and those interested in the world of public relations, the book will also be enjoyed by young professionals working in this interesting and fast-changing occupation.--
Periodical
Year: 2007 Publisher: New York, NY : Public Relations Society of America
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Book
ISBN: 1282580566 9786612580567 1854187287 9781854187284 9781854186140 1854186140 Year: 2009 Publisher: London Thorogood
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Essential for anyone involved in the public relations function for any type of organisation. It is jargon free, easy to read and accessible.
Book
ISBN: 1544339941 1544339925 1544339933 1544339917 9781544339917 9781544339948 9781506349152 1506349153 9781544339931 Year: 2019 Publisher: Thousand Oaks, California
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Book
ISBN: 8132119533 8132112156 1283235420 9786613235428 813210773X 9788132107736 9788132112150 9781283235426 6613235423 9788132106296 8132106296 Year: 2011 Publisher: Thousand Oaks, Calif. SAGE
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A review of the history of PR in India. The author argues that business corporations have to maintain a close relationship with the local, regional and national governments of the country where they do business and adapt policies according to the needs of people from varying classes.
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Public relations --- Relations publiques --- Public relations.
Book
ISBN: 9788892162303 8892162306 9788892162303 8892162306 Year: 2016 Publisher: Torino Valencia (E) G. Giappichelli Tirant lo Blanch
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public relations --- advertising --- communication
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