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Beer culture in theory and practice : understanding craft beer culture in the United States
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ISBN: 1498535542 1498535569 1498535550 9781498535557 9781498535540 9781498535557 Year: 2017 Publisher: Lanham : Lexington Books,

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Case studies in the beer sector
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ISBN: 9780128177358 0128177357 9780128177341 0128177349 Year: 2021 Publisher: London : Woodhead Publishing : Elsevier,

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Case Studies in the Beer Sector investigates managerial and marketing dynamics in the beer sector. It explores the relevance of consumer science and its use as a tool for marketing strategies, putting special focus on small craft breweries. The book provides a variety of case studies from several countries to outline the global context within which the beer industry is developing. Real-life examples on how innovation and differentiation strategies affect consumer perceptions of beer are included, along with the relationship among breweries throughout the supply chain. Sections cover business strategy, sustainability, and how breweries are meeting the increasing demand for sustainable production processes. While this book provides a thorough reference for scholars and practitioners who work in the beer sector, it is also ideal for those studying business, agriculture, food engineering, technology, applied marketing and business strategy.


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Minnesota's best breweries and brewpubs : searching for the perfect pint
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ISBN: 1283345811 9786613345813 0299282430 Year: 2011 Publisher: Madison, Wis. : University of Wisconsin Press,

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Beer aficionados can rejoice as Robin Shepard once again shares the results of his continued search for the perfect pint of beer, this time in Minnesota.


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The craft brewing handbook : a practical guide to running a successful craft brewery
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ISBN: 0081020791 0081020902 9780081020906 9780081020791 Year: 2020 Publisher: London, England ; Cambridge, Massachusetts : Elsevier,

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Brewing revolution : pioneering the craft beer movement
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ISBN: 1550177834 Year: 2016 Publisher: Madeira Park, British Columbia : Harbour Publishing,

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Untapped : exploring the cultural dimensions of craft beer
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ISBN: 1943665699 1943665702 9781943665709 9781943665693 9781943665686 1943665680 9781943665679 1943665672 Year: 2017 Publisher: Morgantown, W.Va. : West Virginia Univ. P.,

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Untapped collects twelve previously unpublished essays that analyze the rise of craft beer from social and cultural perspectives. In the United States, the United Kingdom, and Western Europe there has been exponential growth in the number of small independent breweries over the past thirty years - a reversal of the corporate consolidation and narrowing of consumer choice that characterized much of the twentieth century. While there are legal and policy components involved in this shift, the contributors to Untapped ask broader questions. How does the growth of craft beer connect to trends like the farm-to-table movement, gentrification, the rise of the "creative class," and changing attitudes toward both cities and farms? How do craft beers conjure history, place, and authenticity? At perhaps the most fundamental level, how does the rise of craft beer call into being new communities that may challenge or reinscribe hierarchies based on gender, class, and race?


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Economic Perspectives on Craft Beer : A Revolution in the Global Beer Industry
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ISBN: 3319582356 3319582348 Year: 2018 Publisher: Cham : Springer International Publishing : Imprint: Palgrave Macmillan,

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This book investigates the birth and evolution of craft breweries around the world. Microbrewery, brewpub, artisanal brewery, henceforth craft brewery, are terms referred to a new kind of production in the brewing industry contraposed to the mass production of beer, which has started and diffused in almost all industrialized countries in the last decades. This project provides an explanation of the entrepreneurial dynamics behind these new firms from an economic perspective.  The product standardization of large producers, the emergence of a new more sophisticated demand and set of consumers, the effect of contagion, and technology aspects are analyzed as the main determinants behind this ‘revolution’. The worldwide perspective makes the project distinctive, presenting cases from many relevant countries, including the USA, Australia, Japan, China, UK, Belgium, Italy and many other EU countries.

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