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Book
Intelligence tradecraft primer and media exposure
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ISBN: 1608768988 1614701024 9781614701026 9781608768981 Year: 2010 Publisher: New York


Book
O valor (des)educativo da publicidade
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Year: 2007 Publisher: Coimbra University Press

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Book
Publicités à la carte : pour un choix stratégique des médias publicitaires
Authors: --- ---
ISBN: 2821898142 2760626008 2760622282 2760630846 Year: 2010 Publisher: Presses de l’Université de Montréal

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Depuis la parution de cet ouvrage en 2006, Internet a continué de bouleverser radicalement le monde de la publicité. Pour se démarquer dans le domaine, il est impératif de savoir exploiter toutes les possibilités qu’offrent la presse écrite, les médias audiovisuels traditionnels et, véhicule désormais incontournable, le Web. Susciter la rencontre entre un produit et son public est un métier autant qu’un art. Mais comment s’y retrouver dans ce paysage complexe et changeant ? Experts reconnus de la publicité et des communications, les auteurs apportent des réponses claires et actuelles à toutes les questions que l’on doit se poser en matière de placement média. Cette nouvelle édition a été entièrement revue pour rendre compte des derniers développements et anticiper les évolutions les plus prometteuses pour l’élaboration de stratégies publicitaires.


Book
Print, publicity, and popular radicalism in the 1790s : the laurel of liberty
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ISBN: 1107133610 1107590086 1316459934 1316595331 1316594351 Year: 2016 Publisher: Cambridge : Cambridge University Press,

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Jon Mee explores the popular democratic movement that emerged in the London of the 1790s in response to the French Revolution. Central to the movement's achievement was the creation of an idea of 'the people' brought into being through print and publicity. Radical clubs rose and fell in the face of the hostile attentions of government. They were sustained by a faith in the press as a form of 'print magic,' but confidence in the liberating potential of the printing press was interwoven with hard-headed deliberations over how best to animate and represent the people. Ideas of disinterested rational debate were thrown into the mix with coruscating satire, rousing songs, and republican toasts. Print personality became a vital interface between readers and print exploited by the cast of radicals returned to history in vivid detail by Print, Publicity, and Popular Radicalism. This title will also be available as Open Access.


Book
The Divo and the Duce : Promoting Film Stardom and Political Leadership in 1920s America
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ISBN: 0520301366 0520972171 9780520972179 Year: 2019 Publisher: Oakland University of California Press

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A free ebook version of this title is available through Luminos, University of California Press's Open Access publishing program. Visit www.luminosoa.org to learn more. In the post-World War I American climate of isolationism, nativism, democratic expansion of civic rights, and consumerism, Italian-born star Rodolfo Valentino and Italy's dictator Benito Mussolini became surprising paragons of authoritarian male power and mass appeal. Drawing on extensive archival research in the United States and Italy, Giorgio Bertellini's work shows how their popularity, both political and erotic, largely depended on the efforts of public opinion managers, including publicists, journalists, and even ambassadors. Beyond the democratic celebrations of the Jazz Age, the promotion of their charismatic masculinity through spectacle and press coverage inaugurated the now-familiar convergence of popular celebrity and political authority. This is the first volume in the new Cinema Cultures in Contact series, coedited by Giorgio Bertellini, Richard Abel, and Matthew Solomon. This book is freely available in an open access edition thanks to TOME (Toward an Open Monograph Ecosystem)-a collaboration of the Association of American Universities, the Association of University Presses, and the Association of Research Libraries. Learn more at the TOME website, available at: openmonographs.org.


Book
Grenzenlose Enthüllungen? : Medien zwischen Öffnung und Schliessung
Authors: --- --- --- ---
ISBN: 3902811773 3903122246 9783903122246 Year: 2012 Publisher: innsbruck university press

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The current media landscape is often attributed a tendency to disclosure and openness. Social network sites blur the boundaries between the private and the public, platforms such as WikiLeaks and OpenLeaks publish secret material, while file-sharing networks and open-content licenses make previously proprietary content publicly accessible. These developments are intertwined with, at first sight, opposing tendencies of containment, control and closure. Communication on the Internet is becoming increasingly linked to the mediation of individual private sector actors such as Google or Facebook. Online and offline, new information and communication technologies are enabling more and more comprehensive forms of surveillance while the re-use of data takes place in camera. The contributions of this volume deal with different aspects of this complex field of tension. Der gegenwärtigen Medienlandschaft wird häufig eine Tendenz zur Offenlegung und Offenheit zugeschrieben. Social Network Sites lassen die Grenzen zwischen Privatem und Öffentlichem verschwimmen, Plattformen wie WikiLeaks und OpenLeaks veröffentlichen geheimes Material, über Filesharing-Netzwerke und open-content-Lizenzen werden vormals proprietäre Inhalte offen zugänglich gemacht. Verflochten sind diese Entwicklungen mit auf den ersten Blick gegenläufigen Tendenzen der Eingrenzung, der Kontrolle und der Schließung. Kommunikation im Internet bindet sich immer mehr an die Vermittlung einzelner privatwirtschaftlicher Akteure wie Google oder Facebook, online wie offline ermöglichen neue Informations- und Kommunikationstechnologien immer umfassendere Formen der Überwachung, während die Weiterverwendung von Daten unter Ausschluss der Öffentlichkeit stattfindet. Die Beiträge des vorliegenden Bandes befassen sich mit unterschiedlichen Aspekten dieses komplexen Spannungsfeldes.

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