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Cuban Americans --- Hispanic Americans --- Hispanics (United States) --- Latino Americans --- Latinos (United States) --- Latinxs --- Spanish Americans in the United States --- Spanish-speaking people (United States) --- Spanish-surnamed people (United States) --- Ethnology --- Latin Americans --- Spanish Americans (Latin America) --- Cubans

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Born in an explosive boom and built through distinct economic networks, San Francisco has a cosmopolitan character that often masks the challenges migrants faced to create community in the city by the bay. Latin American migrants have been part of the city's story since its beginning. Charting the development of a hybrid Latino identity forged through struggle-- latinidad --from the Gold Rush through the civil rights era, Tomas F. Summers Sandoval Jr. chronicles the rise of San Francisco's diverse community of Latin American migrants. This latinidad , Summers Sandoval shows, was formed and mad

Hispanic Americans --- Hispanics (United States) --- Latino Americans --- Latinos (United States) --- Latinxs --- Spanish Americans in the United States --- Spanish-speaking people (United States) --- Spanish-surnamed people (United States) --- Ethnology --- Latin Americans --- Spanish Americans (Latin America) --- History.

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Latinos in the 21st Century: Their Voices and Lived Experiences opens with the presentation of a study consisting of written surveys, focus groups, and individual interviews with 58 men and women who were seeking employment through the Malibu Community Labor Exchange (MCLE) at the time of the study and were predominantly Hispanic immigrants. A central aim of this study is to develop an understanding of how Spanish-speaking Hispanic immigrant day laborers have fared financially in the aftermath of the economic crisis of 2007-2008, while also providing insights on the important role that a labor exchange, such as the MCLE, plays in the financial wellbeing of Hispanic immigrant workers. Additionally, the use of a narrative approach to facilitating therapeutic conversations as a model for understanding and empowering Latinas and their lived experiences. The resiliency and strengths of Latina immigrants in adapting and coping with resettlement in a new country are also addressed. Next, the authors present an analysis usiung 2015 American Community Survey data to explore the determinants of homeownership among Cuban-Americans in the U.S. Homeownership is an important wealth-generating mechanism and access to it can determine the future socio-economic standing of the second generation and beyond. Drawing insights from the literatures on systemic racism and assimilation, this analysis tests two competing theories of homeownership stratification among Cuban-Americans. The final chapter focuses on the Latino migrant worker experience in the United States and its impact on their living conditions. Latino migrant workers (LMWs) constitute a paradigmatic case of a population subject to structural vulnerability. The authors argue that the dysfunctional U.S. immigration system creates a system of structural vulnerability which generates precarious circumstances in LMWs' everyday lives and health status.

Hispanic Americans --- Hispanics (United States) --- Latino Americans --- Latinos (United States) --- Latinxs --- Spanish Americans in the United States --- Spanish-speaking people (United States) --- Spanish-surnamed people (United States) --- Ethnology --- Latin Americans --- Spanish Americans (Latin America) --- Attitudes.

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Bratina studied a group of Latino males to examine how attitudes that endorse the use of violence are influenced by assimilation. The sample was partially derived from Social Networking Sites (SNS) including MySpace and Facebook. The primary expectation was that pro-violent attitudes would vary depending on level of assimilation. Bratina expected a significant positive relationship between highly assimilated Latinos and pro-violent attitudes. By-and-large, endorsement of violence was low among this overwhelmingly assimilated group; however, multivariate analyses revealed a different picture.

Acculturation --- Violence --- Hispanic Americans --- Hispanics (United States) --- Latino Americans --- Latinos (United States) --- Latinxs --- Spanish Americans in the United States --- Spanish-speaking people (United States) --- Spanish-surnamed people (United States) --- Ethnology --- Latin Americans --- Spanish Americans (Latin America) --- Attitudes.

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Both Hollywood and corporate America are taking note of the marketing power of the growing Latino population in the United States. And as salsa takes over both the dance floor and the condiment shelf, the influence of Latin culture is gaining momentum in American society as a whole. Yet the increasing visibility of Latinos in mainstream culture has not been accompanied by a similar level of economic parity or political enfranchisement. In this important, original, and entertaining book, Arlene Dávila provides a critical examination of the Hispanic marketing industry and of its role in the making and marketing of U.S. Latinos. Dávila finds that Latinos' increased popularity in the marketplace is simultaneously accompanied by their growing exotification and invisibility. She scrutinizes the complex interests that are involved in the public representation of Latinos as a generic and culturally distinct people and questions the homogeneity of the different Latino subnationalities that supposedly comprise the same people and group of consumers. In a fascinating discussion of how populations have become reconfigured as market segments, she shows that the market and marketing discourse become important terrains where Latinos debate their social identities and public standing.

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