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This book explores the way political economy understands human motivation. In it, the author argues that the assumptions typically made by economists regarding want and choice cannot adequately lay a foundation for answering important questions about the design of economic institutions and the appropriate use of markets. This volume offers an exciting and unusual contribution to political economy, offering a novel integration of the insights of political economy, philosophy, and psychology, applying them to vital foundational issues in political economy.

Economics --- Consumer behavior --- Self-interest --- Need (Philosophy) --- Economie politique --- Consommateurs --- Intérêt personnel --- Besoin (Philosophie) --- Psychological aspects --- Aspect psychologique --- Comportement --- Consumer behavior. --- Self-interest. --- Psychological aspects. --- Intérêt personnel --- Behavior, Consumer --- Buyer behavior --- Decision making, Consumer --- Behavioral economics --- Behavioural economics --- Philosophy --- Conduct of life --- Self --- Economic man --- NIMBY syndrome --- Human behavior --- Consumer profiling --- Market surveys