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Naar school op jouw manier : waar gewoon en bijzonder elkaar ontmoeten
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ISBN: 9081124412 Year: 2006 Publisher: Raalte Nijland BOD

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Public relations and the making of modern Britain
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ISBN: 1526129663 9781526129666 9780719090042 9780719084577 0719084571 Year: 2012 Publisher: MANCHESTER MANCHESTER UNIV Press

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Public relations was established in Britain by a group of liberal intellectuals in the aftermath of the slump. Central to the startling story of Britain's early public relations pioneers is Sir Stephen Tallents, the inaugural President of the Institute of Public Relations. Tallents was a public sector entrepreneur who lent his patronage to John Grierson's documentary film movement, the BBC Overseas Service, the development of Listener Research and the staging of the Festival of Britain.A compelling portrait of how the social, economic and media revolutions of early twentieth century reshaped national life, Public relations and the making of modern Britain reveals a country struggling to cope with austerity and crisis that is at once very different from, and yet surprisingly similar to, our own.This book includes the first reprint of Tallents' influential 'The Projection of England' for over fifty years. It will interest students and scholars of media studies and modern British culture, history and politics.


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Selling Britishness : Commodity Culture, the Dominions, and Empire
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ISBN: 0228012155 Year: 2022 Publisher: Montreal ; Kingston ; London ; Chicago : McGill-Queen's University Press,

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From the 1920s until the outbreak of the Second World War, Australia, Canada, and New Zealand filled British shop windows, newspaper columns, and cinema screens with “British to the core” Canadian apples, “British to the backbone” New Zealand lamb, and “All British” Australian butter. In remarkable yet forgotten advertising campaigns, prime ministers, touring cricketers, “lady demonstrators,” and even boxing kangaroos were pressed into service to sell more Dominion produce to British shoppers. But as they sold apples and butter, these campaigns also sold a Dominion-styled British identity.Selling Britishness explores the role of commodity marketing in creating Britishness. Dominion settlers considered themselves British and marketed their commodities accordingly. Meanwhile, ambitious Dominion advertising agencies set up shop in London to bring British goods, like Ovaltine, back to the dominions and persuade their fellow citizens to buy British. Conventionally nationalist narratives have posited the growth of independent national identities during the interwar period, though some have suggested imperial sentiment endured. Felicity Barnes takes a new approach, arguing that far from shaking off or relying on any lasting sense of Britishness, Dominion marketing produced it. Selling Britishness shows that when constructing Britishness, advertisers employed imperial hierarchies of race, class, and gender. Consumption worked to bolster colonialism, and advertising extended imperial power into the everyday.Drawing on extensive new archives, Selling Britishness explores a shared British identity constructed by marketers and advertisers during advertising’s golden age.


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Advanced Control and Estimation Concepts, and New Hardware Topologies for Future Mobility
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Year: 2022 Publisher: Basel MDPI - Multidisciplinary Digital Publishing Institute

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According to the National Research Council, the use of embedded systems throughout society could well overtake previous milestones in the information revolution. Mechatronics is the synergistic combination of electronic, mechanical engineering, controls, software and systems engineering in the design of processes and products. Mechatronic systems put “intelligence” into physical systems. Embedded sensors/actuators/processors are integral parts of mechatronic systems. The implementation of mechatronic systems is consistently on the rise. However, manufacturers are working hard to reduce the implementation cost of these systems while trying avoid compromising product quality. One way of addressing these conflicting objectives is through new automatic control methods, virtual sensing/estimation, and new innovative hardware topologies.

Keywords

independent-wheel drive --- steering assistance --- nonlinear system --- active disturbance rejection control --- smooth road feeling --- city bus transport --- electric vehicles --- electrification --- software tool --- planning --- control --- charging management --- simulation --- analysis --- energy management --- hybrid electric vehicle --- powertrain electrification --- equivalent consumption minimization --- supercharging --- hardware-in-the-loop experiments --- driving force distribution --- decentralized traction system --- 4WD electric vehicle --- energy efficiency --- traction control --- efficiency optimization --- air mobility --- fuel cell hybrid aircraft --- stochastic optimal control --- drift counteraction optimal control --- normal force estimation --- unbiased minimum variance estimation --- controller output observer --- youla parameterization --- adaptive cruise control --- automated driving --- energy-saving --- fuel-saving --- optimal control --- passenger comfort --- new energy vehicles --- speed prediction --- macroscopic traffic model --- traffic big-data --- deep learning --- vehicle lateral dynamic and control --- unresolved issues --- application of speed prediction --- electric vehicle --- hybrid vehicle --- lithium ion --- ultracapacitor --- battery aging --- EHB --- EMB --- EWB --- system modeling --- bond graph --- optimization --- control design --- Youla parameterization --- robust control --- nonlinear optimization --- brake-by-wire --- actuator --- electro-mechanical brake --- electronic wedge brake --- electro-hydraulic brake --- n/a

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