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Lies and inaccurate information are as old as humanity, but never before have they been so easy to spread. Each moment of every day, the Internet and broadcast media purvey misinformation, either deliberately or accidentally, to a mass audience on subjects ranging from politics to consumer goods to science and medicine, among many others. Because misinformation now has the potential to affect behavior on a massive scale, it is urgently important to understand how it works and what can be done to mitigate its harmful effects. Misinformation and Mass Audiences brings together evidence and ideas from communication research, public health, psychology, political science, environmental studies, and information science to investigate what constitutes misinformation, how it spreads, and how best to counter it. The expert contributors cover such topics as whether and to what extent audiences consciously notice misinformation, the possibilities for audience deception, the ethics of satire in journalism and public affairs programming, the diffusion of rumors, the role of Internet search behavior, and the evolving efforts to counteract misinformation, such as fact-checking programs. The first comprehensive social science volume exploring the prevalence and consequences of, and remedies for, misinformation as a mass communication phenomenon, this will be a crucial resource for students and faculty researching misinformation, policymakers grappling with questions of regulation and prevention, and anyone concerned about this troubling, yet perhaps unavoidable, dimension of current media systems.
Mass communications --- communicatie --- massamedia --- Mass media --- Communication. --- Common fallacies --- Deceptive advertising --- Audiences. --- Social aspects.
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"Examining a shocking array of fraud, corruption, theft, and embezzlement cases, this vivid collection reveals the practice of detecting, investigating, prosecuting, defending, and resolving white-collar crimes. Each chapter is a case study of an illustrative criminal case and draws on extensive public records around obscure and high-profile crimes of the powerful, such as money laundering, mortgage fraud, public corruption, securities fraud, environmental crimes, and Ponzi schemes. Organized around a consistent analytic framework, every case tells a unique story and provides an engaging introduction to these complex crimes, while also introducing students to the practical aspects of investigation and prosecution of white-collar offenses. Jennifer Noble's text takes students to the front lines of these vastly understudied crimes, preparing them for future practice and policy work"--
Commercial crimes --- Swindlers and swindling --- White collar crimes --- Deceptive advertising --- Computer crimes
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Markets run on information. Buyers make decisions by relying on their knowledge of the products available, and sellers decide what to produce based on their understanding of what buyers want. But the distribution of market information has changed, as consumers increasingly turn to sources that act as intermediaries for information-companies like Yelp and Google. Antitrust Law in the New Economy considers a wide range of problems that arise around one aspect of information in the marketplace: its quality. Sellers now have the ability and motivation to distort the truth about their products when they make data available to intermediaries. And intermediaries, in turn, have their own incentives to skew the facts they provide to buyers, both to benefit advertisers and to gain advantages over their competition. Consumer protection law is poorly suited for these problems in the information economy. Antitrust law, designed to regulate powerful firms and prevent collusion among producers, is a better choice. But the current application of antitrust law pays little attention to information quality. Mark Patterson discusses a range of ways in which data can be manipulated for competitive advantage and exploitation of consumers (as happened in the LIBOR scandal), and he considers novel issues like "confusopoly" and sellers' use of consumers' personal information in direct selling. Antitrust law can and should be adapted for the information economy, Patterson argues, and he shows how courts can apply antitrust to address today's problems.
Antitrust law --- Information services --- Consumer protection --- Deceptive advertising --- Disclosure of information --- Restraint of trade --- Law and legislation
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In today's digital age, online and mobile advertising are of growing importance, with advertising no longer bound to the traditional media industry. Although the advertising industry still has broader access to the different measures and channels, users and consumers today have more possibilities to publish, get informed or communicate - to "co-create" -, and to reach a bigger audience. There is a good chance thus that users and consumers are better informed about the objectives and persuasive tricks of the advertising industry than ever before. At the same time, advertisers can inform about products and services without the limitations of time and place faced by traditional mass media. But will there really be a time when advertisers and consumers have equal power, or does tracking users online and offline lead to a situation where advertisers have more information about the consumers than ever before? The volume discusses these questions and related issues.
Communication in marketing. --- Disinformation. --- Advertising. --- Deceptive advertising. --- Communication en marketing --- Désinformation --- Publicité --- Publicité mensongère --- EPUB-ALPHA-C EPUB-LIV-FT LIVCOMMU LIVMARKE LIBRE-B --- Information society in advertising. --- Literature (General). --- Digital Communication. --- Digitale Medien. --- Kommunikation. --- Mass Media. --- Massenmedien. --- Mobile Advertising. --- Online Advertising. --- Werbesprache. --- Werbung. --- Wissensgesellschaft. --- LANGUAGE ARTS & DISCIPLINES / Communication Studies. --- Advertising --- Deception --- Intelligence service --- Advertising, Fraudulent --- False advertising --- Fraudulent advertising --- Misleading advertising --- Truth in advertising --- Corrective advertising --- Marketing --- Ads --- Advertisements --- Advertising, Consumer --- Advertising, Retail --- Advertising, Store --- Commercial speech --- Consumer advertising --- Retail advertising --- Speech, Commercial --- Store advertising --- Business --- Communication in marketing --- Industrial publicity --- Retail trade --- Advertisers --- Branding (Marketing) --- Propaganda --- Public relations --- Publicity --- Sales promotion --- Selling --- Online manipulation
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This interesting book is a compilation of recent stories from a regular column called "Science Monitor" in The Straits Times, Singapore's main English daily. They focus on exposing health and beauty fads and fallacies like purported breast enlargement methods, baldness treatment and skin renewal therapies which have begun plaguing consumers in Asia. Written by a well-known columnist, Andy Ho, PhD, this book provides a handy review of what cutting-edge research says about these scams. Readers can apply these valuable insights, which the author has backed up by poring over medical books and jour
Quacks and quackery. --- Medical misconceptions. --- Medical care --- Cosmetics industry --- Pharmaceutical industry --- Deceptive advertising. --- Fraud. --- Commercial fraud --- Deceit --- Misrepresentation (Crime) --- Commercial crimes --- Deception --- Torts --- Hoaxes --- Impostors and imposture --- Advertising, Fraudulent --- False advertising --- Fraudulent advertising --- Misleading advertising --- Truth in advertising --- Advertising --- Corrective advertising --- Aesthetics industry --- Beauty services industry --- Toilet preparations industry --- Delivery of health care --- Delivery of medical care --- Health care --- Health care delivery --- Health services --- Healthcare --- Medical and health care industry --- Medical services --- Personal health services --- Public health --- Drug industry --- Drug trade --- Medicine industry --- Medicines industry --- Prescription medicine industry --- Chemical industry --- Delusions, Medical --- Health misconceptions --- Medical delusions --- Medical superstitions --- Medicine --- Misconceptions, Medical --- Common fallacies --- Medical errors --- Charlatans --- Swindlers and swindling --- Corrupt practices. --- Superstitions
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The authors systematically review methods of online digital advertising (ad) fraud and the techniques to prevent and defeat such fraud in this brief. The authors categorize ad fraud into three major categories, including (1) placement fraud, (2) traffic fraud, and (3) action fraud. It summarizes major features of each type of fraud, and also outlines measures and resources to detect each type of fraud. This brief provides a comprehensive guideline to help researchers understand the state-of-the-art in ad fraud detection. It also serves as a technical reference for industry to design new techniques and solutions to win the battle against fraud.
Computer science. --- Computer communication systems. --- Computer security. --- Computer Science. --- Systems and Data Security. --- Information Systems Applications (incl. Internet). --- Computer Communication Networks. --- Deceptive advertising. --- Advertising, Fraudulent --- False advertising --- Fraudulent advertising --- Misleading advertising --- Truth in advertising --- Advertising --- Corrective advertising --- Computer privacy --- Computer system security --- Computer systems --- Computers --- Cyber security --- Cybersecurity --- Electronic digital computers --- Protection of computer systems --- Security of computer systems --- Data protection --- Security systems --- Hacking --- Protection --- Security measures --- Application software. --- Communication systems, Computer --- Computer communication systems --- Data networks, Computer --- ECNs (Electronic communication networks) --- Electronic communication networks --- Networks, Computer --- Teleprocessing networks --- Data transmission systems --- Digital communications --- Electronic systems --- Information networks --- Telecommunication --- Cyberinfrastructure --- Electronic data processing --- Network computers --- Application computer programs --- Application computer software --- Applications software --- Apps (Computer software) --- Computer software --- Distributed processing
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Winner of the 2009 Robert Park Book Award for best Community and Urban Sociology book!Branding New York traces the rise of New York City as a brand and the resultant transformation of urban politics and public life. Greenberg addresses the role of ""image"" in urban history, showing who produces brands and how, and demonstrates the enormous consequences of branding. She shows that the branding of New York was not simply a marketing tool; rather it was a political strategy meant to legitimatize market-based solutions over social objectives.
Social change --- Economic geography --- New York City --- Corrective advertising --- Advocacy advertising --- Mass media and business --- Public relations --- Contre-publicité --- Publicité-plaidoyer --- Médias et affaires --- Relations publiques --- New York (N.Y.) --- New York (N.Y.) dans la presse --- Press coverage. --- #SBIB:309H253 --- #SBIB:35H502 --- Business and mass media --- Business --- Corporate advocacy advertising --- Advertising --- Corporate speech --- Advertising, Corrective --- Counter advertising --- Deceptive advertising --- Externe communicatie: non-profit-sector --- Bestuur en samenleving: overheidscommunicatie --- Public relations. --- Contre-publicité --- Publicité-plaidoyer --- Médias et affaires --- New York (State) --- Press coverage --- New York (City) --- Ni︠u︡ Ĭork (N.Y.) --- Novi Jork (N.Y.) --- Nova Iorque (N.Y.) --- Nyu-Yorḳ (N.Y.) --- Nueva York (N.Y.) --- Nu Yorḳ (N.Y.) --- Nyuyok (N.Y.) --- Nuyorḳ (N.Y.) --- New York City (N.Y.) --- Niyū Yūrk (N.Y.) --- Niyūyūrk (N.Y.) --- Niu-yüeh (N.Y.) --- Nowy Jork (N.Y.) --- City of New York (N.Y.) --- New York Stad (N.Y.) --- نيويورك (N.Y.) --- Táva Nueva York (N.Y.) --- Nyu-York Şähäri (N.Y.) --- Нью-Йорк (N.Y.) --- Горад Нью-Ёрк (N.Y.) --- Horad Nʹi︠u︡-I︠O︡rk (N.Y.) --- Нью-Ёрк (N.Y.) --- Ню Йорк (N.Y.) --- Nova York (N.Y.) --- Çĕнĕ Йорк (N.Y.) --- Śĕnĕ Ĭork (N.Y.) --- Dakbayan sa New York (N.Y.) --- Dinas Efrog Newydd (N.Y.) --- Efrog Newydd (N.Y.) --- Nei Yarrick Schtadt (N.Y.) --- Nei Yarrick (N.Y.) --- Νέα Υόρκη (N.Y.) --- Nea Yorkē (N.Y.) --- Ciudad de Nueva York (N.Y.) --- Novjorko (N.Y.) --- Nouvelle York (N.Y.) --- Nua-Eabhrac (N.Y.) --- Cathair Nua-Eabhrac (N.Y.) --- Caayr York Noa (N.Y.) --- York Noa (N.Y.) --- Eabhraig Nuadh (N.Y.) --- Baile Eabhraig Nuadh (N.Y.) --- Нью Йорк балhсн (N.Y.) --- Nʹi︠u︡ Ĭork balḣsn (N.Y.) --- Шин Йорк (N.Y.) --- Shin Ĭork (N.Y.) --- 뉴욕 (N.Y.) --- Lungsod ng New York (N.Y.) --- Tchiaq York Iniqpak (N.Y.) --- Tchiaq York (N.Y.) --- New York-borg (N.Y.) --- Nuova York (N.Y.) --- ניו יורק (N.Y.) --- New York Lakanbalen (N.Y.) --- Lakanabalen ning New York (N.Y.) --- Evrek Nowydh (N.Y.) --- Nouyòk (N.Y.) --- Bajarê New Yorkê (N.Y.) --- New Yorkê (N.Y.) --- Mueva York (N.Y.) --- Sivdad de Mueva York (N.Y.) --- סיבֿדאד די מואיבֿה יורק (N.Y.) --- Sivdad de Muevah Yorḳ (N.Y.) --- מואיבֿה יורק (N.Y.) --- Muevah Yorḳ (N.Y.) --- Novum Eboracum (N.Y.) --- Neo-Eboracum (N.Y.) --- Civitas Novi Eboraci (N.Y.) --- Ņujorka (N.Y.) --- Niujorkas (N.Y.) --- Niujorko miestas (N.Y.) --- Niuiork (N.Y.) --- Њујорк (N.Y.) --- Njujork (N.Y.) --- Bandar Raya New York (N.Y.) --- Bandaraya New York (N.Y.) --- Nuoba Iorque (N.Y.) --- Нью-Йорк хот (N.Y.) --- Nʹi︠u︡-Ĭork khot (N.Y.) --- Āltepētl Yancuīc York (N.Y.) --- Niej-York (N.Y.) --- ニューヨーク (N.Y.) --- Nyū Yōku (N.Y.) --- ニューヨーク市 (N.Y.) --- Nyū Yōku-shi (N.Y.) --- NYC (N.Y.) --- N.Y.C. (N.Y.) --- New York City [New York]
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De derde herziene editie van het boek 101 marketingvragen juridisch beantwoord telt niet alleen enkele vragen meer, het boek bevat ook een volledig nieuw hoofdstuk over de Algemene Verordening Gegevensbescherming of GDPR. Deze editie is ook aangevuld met vragen over actuele onderwerpen zoals influencer marketing en met nieuwe illustraties. Vele praktijkvoorbeelden en cases werden geactualiseerd.Bron: www.intersentia.be
Cursus bachelor in het Bedrijfsmanagement --- Marketing --- Marketingbeleid --- Marketingcommunicatie --- Marketingethiek --- Marketingmanagement --- Marketingmodellen --- Marketingmodel --- Financiewezen --- misleidende reclame --- kansspel --- auteursrecht --- gegevensbescherming --- sociale media --- médias sociaux --- sociální média --- обществени медии --- друштвени медиуми --- soziale Medien --- medios sociales --- družbeni mediji --- sociālie mediji --- media sociais --- sosiaalisen median väline --- media społecznościowe --- na meáin shóisialta --- sociala medier --- sociale medier --- social media --- közösségi média --- μέσα κοινωνικής δικτύωσης --- društveni mediji --- sotsiaalmeedia --- sociálne médiá --- media soċjali --- media sociali --- mijloace de comunicare sociale --- socialinė žiniasklaida --- mjetet e komunikimit social --- друштвени медији --- social network --- дружбени медиуми --- média social --- platformă (de comunicare) socială --- réseaux sociaux --- midja soċjali --- mezzi ta' komunikazzjoni soċjali --- sociālie plašsaziņas līdzekļi --- suhtlusmeedia --- ühismeedia --- sociální médium --- socialiniai tinklai --- rede social --- media sociale --- μέσο κοινωνικής δικτύωσης --- réseau social --- platforma społecznościowa --- Social Media --- družbeni medij --- medium soċjali --- socialt netværk --- sociálne médium --- redes sociales --- друштвена мрежа --- mezzi tax-xandir soċjali --- közösségi médium --- социјални медиуми --- social medium --- обществена медия --- социална мрежа --- sosiaalinen media --- медиуми за општење --- redes sociais --- zaštita podataka --- tietosuoja --- ochrana údajov --- databeskyttelse --- protecția datelor --- adatvédelem --- përpunim i të dhënave --- Datenschutz --- varstvo podatkov --- protección de datos --- protection des données --- cosaint sonraí --- proteção dos dados --- uppgiftsskydd --- duomenų apsauga --- andmekaitse --- ochrona danych --- datu aizsardzība --- προστασία δεδομένων --- ochrana údajů --- защита на информация --- protezzjoni tad-data --- заштита на податоци --- data protection --- заштита података --- protezione dei dati --- Datensicherung --- varnost podatkov --- andmeturve --- ασφάλεια των δεδομένων --- zajištění dat --- dataskydd --- ochrana dat --- databeveiliging --- segurança de dados --- slándáil sonraí --- bezpečnost dat --- безбедност на податоци --- Datensicherheit --- data security --- datu drošība --- gegevensbeveiliging --- aineistoturvallisuus --- sigurnost podataka --- protecção dos dados --- sigurtà tad-data --- сигурност података --- datos protegidos --- sicurezza dei dati --- tietoturva --- zabezpečení údajů --- сигурност на данните --- sécurité des données --- bezpečnosť osobných údajov --- заштита на лични податоци --- bezpieczeństwo danych --- beveiliging van gegevens --- adatbiztonság --- zaštita informacija --- ochrana informací --- duomenų saugumas --- zabezpečení dat --- protezione dei dati personali --- securitate a datelor --- сигурност на податоци --- andmete turvalisus --- drittijiet tal-awtur --- autorské práva --- droit d'auteur --- e drejtë autori --- szerzői jog --- prawo autorskie --- autoriaus teisė --- cóipcheart --- δικαίωμα πνευματικής ιδιοκτησίας --- autoriõigus --- autorsko pravo --- drept de autor --- авторско право --- autorské právo --- Urheberrecht --- tekijänoikeus --- diritto d'autore --- copyright --- upphovsrätt --- direito de autor --- derechos de autor --- forfatterret --- ауторско право --- autortiesības --- avtorska pravica --- јавно прикажување --- aanspraak --- diritto di copia --- droits voisins --- репродукција --- blakustiesības --- јавно изведување --- Copyright --- disciplina sul diritto d'autore --- радиодифузно емитување --- συγγραφικό δικαίωμα --- изнајмување --- јавно пренесување --- direito moral --- derecho de autor --- autorský zákon --- tilgrænsende rettigheder --- gretutinė teisė --- droit moral --- дистрибуција --- diritto di riproduzione --- tutela delle opere d'ingegno --- upphovsrätten närstående rättigheter --- Urheberrechtsschutz --- diritto dell'ideatore --- accessory right --- drepturi colaterale --- evasione dei diritti d'autore --- diritto morale --- πνευματικά δικαιώματα --- derecho moral del autor --- јавно изложување --- prístupové práva --- diritto d'inventore --- преработување --- ophavsret --- e drejtë dytësore --- издавање --- diritto patrimoniale d'autore --- право на умножување --- Glücksspiel --- game of chance --- hazardní hry --- hazardná hra --- gioco d'azzardo --- hasardspil --- jeu de hasard --- azarta spēles --- jocuri de noroc --- hasardspel --- jogo de azar --- azartiniai lošimai --- logħba tal-ażżard --- õnnemäng --- τυχερά παιχνίδια --- lojë fati --- onnenpeli --- juego de azar --- хазартна игра --- игра на срећу --- szerencsejáték --- cluiche áidh --- igra na srečo --- igre na sreću --- gra hazardowa --- игри на среќа --- sázky --- Lotto --- Totalisator --- Tombola --- lotto --- apostas mútuas --- daiktinė loterija --- totoloto --- apuesta mutua --- bingó --- lutrija --- tombolă --- lottery --- Joker --- totó --- lotaria --- pari --- lotynka --- bingas --- apostas de cavalos --- pari mutuel --- λαχειοφόρος κλήρωση --- λαχεία --- Wette --- tombola --- vadslagning --- apuesta --- tômbola --- toto --- totocalcio --- Bingo --- chorobné hráčství --- lotteria --- hráčská vášeň --- totalisator --- enalotto --- tipning --- scommessa --- wedden --- ιπποδρομίες --- lotteri --- στοιχήματα --- tómbola --- loto --- rifa --- loterie --- tippmix --- totip --- weddenschap --- arpajaiset --- tombol --- quiniela --- loterij --- lotéria --- лотарија --- gambling --- loterii --- loterija --- lotari --- Toto --- totalizzatore --- lottó --- lottózó --- bingo --- totobola --- Verlosung --- lotería --- Lotterie --- sázení --- λαχειοφόρος αγορά --- reklama nieuczciwa --- reklaamipettus --- nekalá reklama --- otillbörlig reklam --- publicidade abusiva --- непрописно рекламирање --- незаконни рекламни практики /недобросъвестна реклама --- нелојално рекламирање --- pubblicità abusiva --- publicité abusive --- unlautere Werbung --- reklamë abuzive --- publicitate abuzivă --- harhaanjohtava mainonta --- παραπλανητική διαφήμιση --- neatļauta reklāma --- tisztességtelen reklám --- nedopustno oglaševanje --- prassi abbużiva tar-riklamar --- klaidinanti reklama --- advertising malpractice --- publicidad abusiva --- nezákonné reklamné praktiky --- utilbørlig reklame --- zloupotreba oglašavanja --- piilomainonta --- falsă publicitate --- vilseledande marknadsföring --- unfair advertising --- alalävine reklaam --- unwahre Werbung --- sluikreclame --- publicité déloyale --- reklamë e nënvetëdijes --- измамувачко рекламирање --- ebaaus reklaam --- false advertising --- publicidad desleal --- vildledende reklame --- lažna reklama --- irreführende Werbung --- nepravdivá reklama --- αθέμιτη διαφήμιση --- ψευδής διαφήμιση --- nepoštena promidžba --- reklamë e rremë --- vale reklaam --- jogellenes reklám --- negodīga reklāma --- maldinoša reklāma --- reklamë e padrejtë --- zlouporaba oglašavanja --- заведувачко рекламирање --- publicidade enganadora --- publicidad falsa --- vilpillinen mainonta --- félrevezető reklám --- illojal reklam --- zavádzajúca reklama --- podvodná reklama --- deceptive advertising --- subliminal advertising --- podvedomá reklama --- neteisinga reklama --- zavádějící reklama --- misleading advertising --- falsk reklame --- publicidade falseada --- segadusttekitav reklaam --- publicidad engañosa --- pasąmonę veikianti reklama --- nesąžininga reklama --- pubblicità sleale --- apgaulinga reklama --- ongeoorloofde reclame --- illoyal reklame --- reklamë keqorientuese --- publicidade desleal --- pubblicità ingannevole --- reklamë mashtruese --- klamlivá reklama --- pubblicità menzognera --- publicité mensongère --- unsachliche Werbung --- betrügerische Werbung --- eksitav reklaam --- zloupotreba reklame --- Marketingkanalen --- Sociale media --- Ondernemerschap --- GDPR --- Reclame --- Reclamestrategie --- Verkooptechniek --- míchleachtas fógraíochta --- Economic law --- kansspelen --- merkenrecht --- marketing --- reclame --- verkoop --- economisch recht --- Belgium --- Bachelor in het bedrijfsmanagement --- Marketing en recht --- recht --- 658.8 --- Recht --- Economisch recht --- Belgique
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