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Cities around the world adopt place promotion and marketing activities as one of their development strategies. They do this through engaging in selling their images through the use of sceneries like national parks, museums, historic monuments and flag institutions such as hotels and conference facilities. These sceneries and flag institutions act as symbols to profile and market these cities to the world for different socio-economic purposes. The present book exposes some findings derived fro...

Tourism --- Urban renewal --- Urban policy --- Arusha (Tanzania)