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En el país existen pocas indagaciones sobre el texto publicitario. Es por esta razón que la presente investigación pretende realizar desde una perspectiva de género, un análisis de contenido de los tipos de anuncio, la sintaxis y el lenguaje, que durante 100 años (entre 1916 y 2015) ha utilizado la publicidad en la revista Cromos. El diseño metodológico contempla la elaboración de dos líneas de tiempo: una identificando el tratamiento del texto publicitario en la revista y otra ubicando las diferentes concepciones que sobre género han primado en el discurso occidental; finalmente, se realizará la comparación de los datos recogidos en las dos líneas de tiempo para evidenciar las diferentes narrativas de la publicidad en la construcción de imaginarios de género. Así, esta investigación pretende ser un documento que da cuenta de la evolución de la comunicación publicitaria en Colombia. El proceso se encuentra en una fase piloto, realizando el análisis mencionado entre los años 1916 y 1930. Al momento se han encontrado avisos interesantes que auguran valiosos resultados, como la influencia del contexto en la publicidad y de la publicidad en el contexto, en lo referente a la construcción de imaginarios de género.

Cromos (Bogotá, Colombia : 1972) --- Publicidad --- Historia Publicidad en las revistas --- Medios de comunicación de masas --- Análisis del discurso

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'Where Metaphors Come From' argues that what is known as 'conceptual metaphor theory' has stood the test of time. At the same time, it also suggests that the view of metaphorical grounding as proposed in the book augments and refines conceptual metaphor theory according to which conceptual metaphors are based on our bodily experience.

Metaphor --- Language and languages --- Cognitive grammar --- Variation --- Discourse analysis --- Metáfora --- Lenguaje y lenguas --- Análisis del discurso --- Semántica --- Filosofía --- Metáfora. --- Análisis del discurso. --- Semántica. --- Filosofía. --- Metaphor. --- Cognitive grammar. --- Variation. --- Discourse analysis. --- Lexicology. Semantics --- Psycholinguistics --- Grammar --- Pragmatics --- Métaphore --- Variation linguistique --- Analyse du discours --- Linguistique cognitive --- Linguistique cognitive. --- Métaphore. --- Variation linguistique. --- Analyse du discours. --- Cognitive linguistics --- Grammar, Comparative and general --- Foreign languages --- Languages --- Anthropology --- Communication --- Ethnology --- Information theory --- Meaning (Psychology) --- Philology --- Linguistics --- Characterology of speech --- Language diversity --- Language subsystems --- Language variation --- Linguistic diversity --- Variation in language --- Parabole --- Figures of speech --- Reification --- Language and languages - Variation --- Language and languages - Discourse analysis

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"This book is a textbook on R, a programming language and environment for statistical analysis and visualization. Its primary aim is to introduce R as a research instrument in quantitative Interactional Linguistics. Focusing on visualization in R, the book presents original case studies on conversational talk-in-interaction based on corpus data and explains in good detail how key graphs in the case studies were programmed in R. It also includes task sections to enable readers to conduct their own research and compute their own visualizations in R. Both the code underlying the key graphs in the case studies and the datasets used in the case studies as well as in the task sections are made available on the book's companion website"--

Computational linguistics. --- Conversation analysis --- Discourse analysis --- Grammar, Comparative and general --- Information visualization. --- Linguistics --- R (Computer program language). --- Data processing. --- Syntax --- Statistical methods. --- E-books --- R (Computer program language) --- Information visualization --- Statistical methods --- Mathematical linguistics --- Lingüística --- Lingüística matemática --- R (Lenguaje de programación) --- Lingüística e informática --- Análisis del discurso --- Métodos estadísiticos --- Proceso de datos --- Linguistics - Statistical methods

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Arts and Humanities --- Language & Linguistics --- semiotics --- language --- society --- literature --- communication --- Semiotics --- Communication --- Semiótica. --- Latin America --- Civilization --- Semiología --- Semiología (Lingüística) --- Cine --- Derecho --- Semántica (Filosofía) --- Teatro --- Análisis del discurso --- Estructuralismo (Análisis literario) --- Lingüística --- Pragmática lingüística --- Signos y símbolos --- Semiótica --- Civilization. --- Communication. --- Semiotics. --- Latin America. --- Semeiotics --- Semiology (Linguistics) --- Semantics --- Signs and symbols --- Structuralism (Literary analysis) --- Barbarism --- Civilisation --- Auxiliary sciences of history --- Culture --- Communication, Primitive --- Mass communication --- Sociology --- Asociación Latinoamericana de Libre Comercio countries --- Neotropical region --- Neotropics --- New World tropics --- Spanish America --- Semiología --- Semiología (Lingüística) --- Semántica (Filosofía) --- Análisis del discurso --- Estructuralismo (Análisis literario) --- Lingüística --- Pragmática (Lingüística) --- Signo (Lingüística) --- Signos y símbolos --- Semiótica --- Semántica --- Pragmática (Lingüística) --- Semántica --- Signo (Lingüística)