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Designing and implementing performance metrics that support Army goals requires analysis of how different metrics would affect recruiter behavior and, in turn, recruiters' contributions toward achieving the Army's goals. The authors evaluate traditional performance metrics, such as number of contracts signed per month per recruiter, and find that they do not adequately measure recruiter effort, skill, and productivity. They then develop a ""preferred performance metric"" that takes into account the difficulty of recruiting different types of youth in various markets. Using a performance metric

United States. Army -- Personnel management. --- United States. Army -- Recruiting, enlistment, etc. --- United States. Army. --- Military Administration --- Military & Naval Science --- Law, Politics & Government --- United States. --- Recruiting, enlistment, etc. --- Personnel management. --- U.S. Army --- US Army

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The Defense Department has been spending over 100 million annually on recruiting advertising. Previous econometric studies of military advertising's effects have relied on data from time periods unlike today's and have used models possibly inappropriate for supporting today?s decisionmakers. This report details improved methods developed to assess military advertising's effectiveness and illustrates them using early 1980's and mid-1990's data.

Advertising--United States--Evaluation. --- United States--Armed Forces--Recruiting, enlistment, etc. --- Advertising --- Military Administration --- Military & Naval Science --- Law, Politics & Government --- Evaluation --- Evaluation. --- United States --- Armed Forces --- Recruiting, enlistment, etc. --- Ads --- Advertisements --- Advertising, Consumer --- Advertising, Retail --- Advertising, Store --- Commercial speech --- Consumer advertising --- Retail advertising --- Speech, Commercial --- Store advertising --- Retail trade --- Business --- Communication in marketing --- Industrial publicity --- Advertisers --- Branding (Marketing) --- Propaganda --- Public relations --- Publicity --- Sales promotion --- Selling

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Computer crimes -- Costs. --- Data protection -- Costs. --- High technology industries -- Security measures -- Costs. --- Computer crimes --- Data protection --- High technology industries --- Social Welfare & Social Work --- Social Sciences --- Criminology, Penology & Juvenile Delinquency --- Costs --- Security measures --- Costs. --- Data governance --- Data regulation --- Personal data protection --- Protection, Data --- Computers and crime --- Cyber crimes --- Cybercrimes --- Electronic crimes (Computer crimes) --- Internet crimes --- Industries --- Electronic data processing --- Crime --- Privacy, Right of