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"How can we make sense of the myriad visual images surrounding us today? How can we strategically use images with a clear understanding of their function and impact? This book answers these questions by providing new "ways of seeing" visual representations through different lenses and in different contexts. It then provides practical guidance for creating purposeful and ethical visual communication. The authors recognize the accelerating dominion of images in communication, society, and culture. We human beings process images and video effortlessly and automatically. Visuals carry an emotional and visceral punch that text can rarely, if ever, match. As multinational marketers, social media influencers, and teenagers on TikTok know, visuals create their own language, accessible to all, regardless of traditional textual barriers of understanding such as education or language"--
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Les nombreuses images qui nous environnent sont « bonnes à regarder », donc « bonnes à penser » ; certaines possèdent une force politique propre. Elles sont capables de révéler un événement et d'en témoigner. Les images disponibles sont sans cesse renouvelées par le biais du documentaire, comme dans le cas du très médiatisé conflit israélo-palestinien, ou par l'exhumation d'archives inédites relatant la contestation du régime communiste politique et la naissance du syndicat Solidarnosc. Les images politiques ou partisanes sont parfois destinées à saturer l'espace médiatique et à éteindre toute critique. L'espace public est aussi capable d'accueillir des images de fiction, comme celles de The Looming Tower, qui entendent à la fois informer les spectateurs sur les questions d'espionnage et lutter contre le discours complotiste. Il existe enfin tout un écosystème d'images, amateur ou prises par des photoreporters, qui enregistrent le réel, pour faire la preuve de violences policières, de guerres ou du dérèglement climatique partout dans le monde.
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This is a book about how to read visual images: from fine art to photography, film, television and new media. It explores how meaning is communicated by the wide variety of texts that inhabit our increasingly visual world. But, rather than simply providing set meanings to individual images, Visual Culture teaches readers how to interpret visual texts with their own eyes. While the first part of the book takes readers through differing theoretical approaches to visual analysis, the second part shifts to a medium-based analysis, connected by an underlying theme about the complex relationship between visual culture and reality. Howells and Negreiros draw together seemingly diverse methodologies, while ultimately arguing for a polysemic approach to visual analysis. The third edition of this popular book contains over fifty illustrations, for the first time in colour. Included in the revised text is a new section on images of power, fear and seduction, a new segment on video games, as well as fresh material on taste and judgement. This timely edition also offers a glossary and suggestions for further reading. Written in a clear, lively and engaging style, Visual Culture continues to be an ideal introduction for students taking courses in visual culture and communications in a range of disciplines, including media and cultural studies, sociology, and art and design.
Visual literacy. --- Visual learning. --- Visual literacy --- Visual learning --- Semiotics --- Visual communication
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Visual Perception --- Visual perception --- Perception visuelle --- Visual Perception. --- Perception visuelle.
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