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La notion de transparence pénètre largement la construction comme la circulation des objets et des pratiques signifiantes de nos sociétés. De ce foisonnement de « transparence » dans plusieurs domaines (politique, économique, social, culturel), ce volume considère d'abord ce qui concerne les organisations et leur communication. L'organisation, qu'elle soit marchande, non marchande, politique ou publique, doit rendre poreux et transparents ses frontières et ses non-dits, dans l'objectif espéré de garantir la confiance de ses parties prenantes externes et internes.Ce volume explore différentes manifestations et variantes de cet impératif de transparence en communication organisationnelle, en proposant des analyses d'auteurs scientifiques et professionnels de divers pays et continents. Cette notion est analysée comme objet de discours (communication sur la transparence) et comme processus (la transparence de la communication), en mobilisant des approches et concepts multiples afin d'offrir des clés de lecture innovantes d'un phénomène complexe.Bron : http://pul.uclouvain.be

Communication dans les organisations --- Communication in management --- Communication in personnel management --- Communication in organizations --- Communicatie --- Interne communicatie --- Bedrijfscommunicatie --- Transparantie --- Overheidscommunicatie --- Communicatiestrategieën --- Communicatiestrategie

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La Communication est une fonction en pleine mutation: selon une étude réalisée en 2008 auprès des professionnels 50% des métiers de la communication resteraient à inventer.Voici le premier livre généraliste qui traite de la fonction Communication dans son ensemble. A caractére fortement opérationnel, le contenu de l'ouvrage est organisé , comme ceux des autres livres de la collection en trois parties: Les Savoirs, Les Savoir- faire et Les Savoir- être. Les nouvelles pratiques liées aux NTIC qui impactent la fonction Communication sont bien mises en évidence. Bron : http://www.dunod.com

Communication in management --- Communication in personnel management --- Communication in organizations --- Communication --- Communication in marketing --- Communication dans les organisations --- Communication en marketing --- Handbooks, manuals, etc. --- Guides, manuels, etc --- Communicatie --- Communicatietheorieën --- Bedrijfscommunicatie --- Communicatiestrategieën --- Communicatietheorie --- Communicatiestrategie

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#KVHB:Non-verbale communicatie --- People with disabilities --- Means of communication. --- Augmentative and alternative communication --- Communication --- Means of communication --- Communicatie --- Communicatiestoornissen --- Communicatiestrategieën --- Communicatiestoornis --- Communicatiestrategie --- People with disabilities - Means of communication.

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This book incorporates current thinking and developments on corporate communication from both the academic and practitioner worlds. Combining a comprehensive theoretical foundation with numerous practical guidelines, insights will assist managers (or soon to be managers) in their day-to-day work and in their strategic and tactical communication decisions. With cases and examples from across the globe including Apple, BMW, Uber, L'Oreal and Starbucks, the new edition is updated to include more material on social media, employee communication, leadership communication and anti-corporate activism.

Communication in management. --- Business communication. --- #SBIB:309H250 --- Administrative communication --- Communication, Administrative --- Communication, Business --- Communication, Industrial --- Industrial communication --- Communication --- Communication in industry --- Managerial communication --- Management --- Interne en externe communicatie: algemene werken --- Corporate communication --- Stakeholders --- Huisstijl --- Corporate image --- Reputaties --- Communicatiestrategieën --- Mediarelaties --- Interne communicatie --- Issue management --- Crisismanagement --- Organisatieveranderingen --- Communication in management --- Business communication --- Stakeholder --- Reputatie --- Communicatiestrategie --- Mediarelatie --- Organisatieverandering

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The Sixth Edition of Corporate Communication: A Guide to Theory and Practice continues to be the market leading text in its field, having been fully revised by the author to reflect new trends and developments in social media and to capture emergent topics such as CEO activism and corporate character and purpose.New to This Edition:A revised chapter on comm's in the rapidly changing media landscape, incorporating new technologies and social media.Deeper coverage of key topics such as employee, crisis, and leadership communication alongside sustainability.New case studies with reflective questions to highlight the broad application of corporate communications. Corporations featured include: Apple, Facebook, Gilette, Lenovo and Nestlé.Corporate Communication is essential reading for students studying Corporate Communication, Organizational Communication, Strategic Communication, PR and Marketing Communications, as well as a valuable resource for reflective practitioners.https://us.sagepub.com/en-us/nam/corporate-communication/book268492

Communicatie ; organisaties. --- Corporate communication. --- Communication in management --- Business communication --- Corporate communication --- Stakeholders --- Huisstijl --- Corporate image --- Reputaties --- Communicatiestrategieën --- Mediarelaties --- Interne communicatie --- Issue management --- Crisismanagement --- Organisatieveranderingen --- Cursus bachelor in het Communicatiemanagement --- Organization theory --- Mass communications --- bedrijfsimago --- bedrijfscommunicatie --- Bedrijfscommunicatie --- Sociale media --- Branding --- Profiel en imago --- Stakeholder --- Reputatie --- Communicatiestrategie --- Mediarelatie --- Organisatieverandering --- Profiel --- Imago --- Bachelor in het communicatiemanagement