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La publicité n’a jamais été considérée comme une activité moralement neutre, comme le commerce par exemple, dont elle est pourtant une simple facette. Il n’est peut-être pas si simple de comprendre pourquoi ni de rendre compte objectivement de la place et du fonctionnement de la publicité en tant que secteur d’activité. En adoptant le «point de vue du publicitaire», Luc Chomarat rappelle que la pub n’est qu’un élément du marketing mix et que son but n’est pas directement de faire vendre mais de construire des marques. Du brief client à la diffusion de la campagne, il nous donne surtout à comprendre le fonctionnement concret d’une agence publicitaire : comment les publicitaires répondent aujourd’hui aux besoins de communication des annonceurs. Non sans humour, il interroge aussi, de l’usage d’Internet aux développements des «ghosts», les mutations actuelles du métier et nous invite, grâce à de nombreux exemples, à décortiquer les logiques de création en matière de publicité. Car enfin, c’est quoi une bonne pub ?

Advertising --- Publicité --- BPB1304 --- Reclame --- Publicité --- reklám --- reklamar --- reklame --- διαφήμιση --- mainonta --- publicidade --- рекламирање --- reklama --- reclame --- pubblicità --- огласување --- reklamavimas --- publicitet --- reklaam --- oglaševanje --- propagace --- reklam --- advertising --- publicitate --- oglašavanje --- fógraíocht --- publicidad --- reklāma --- реклама --- Werbung --- campanie publicitară --- reklamos kampanija --- пропагандна порака --- réclame --- reklāmas kampaņa --- reklamní kampaň --- mainoskampanja --- publiciteit --- διαφημιστική πληροφόρηση --- publicidad comercial --- publicidade comercial --- advertising campaign --- Werbeinformation --- hospodářská reklama --- reklamná kampaň --- lancio pubblicitario --- informação publicitária --- kommerciel reklame --- kommersiell reklam --- annoncekampagne --- reklamna kampanja --- annuncio pubblicitario --- Werbekampagne --- campanha publicitária --- campagna pubblicitaria --- reclameactie --- διαφημιστική προώθηση --- reklamiranje --- Werbefeldzug --- Reklame --- reklama (produkt) --- informazione pubblicitaria --- reklamní akce --- Werbeanzeige --- publicité commerciale --- commerciële reclame --- reklamekampagne --- reklamní inzerce --- advertisement --- manifesti --- propaganda publicitaria --- information publicitaire --- reklaamimine --- fushatë reklamash --- información publicitaria --- kereskedelmi hirdetés --- inzerce --- Werbeaktion --- ЕПП --- reklameinformation --- oglas --- advertentie --- reklamkampanj --- reclamecampagne --- pubblicità commerciale --- оглас --- reklaamikampaania --- campagne publicitaire --- mainos --- reclamă --- annonsering --- Wirtschaftswerbung --- campaña publicitaria --- reklamë --- εμπορική προβολή --- reklamní informace

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Internetreclame heeft de voorbije jaren een spectaculaire groei gekend. Adverteerders hebben het nut van het internet als reclamemedium ontdekt. Het internet heeft zich ontpopt tot het instrument bij uitstek voor direct marketing. De ontwikkeling van de elektronische handel en het internet als reclamemedium hebben op hun beurt geleid tot specifieke wetgeving inzake internetreclame, de voorlichting en de bescherming van de consument.

Reclamereglementering --- 34:681.3 --- 34 --- 659.1 --- 347.77 --- 693 Handelsreclame --- 691 Internet --- Informaticarecht --- Recht (wetten) --- Reclame --- e-commerce --- Internet --- Publicité --- Commerce électronique --- 347.77 Industrieel eigendomsrecht. Commercieel eigendomsrecht. Geestelijk eigendomsrecht --- Industrieel eigendomsrecht. Commercieel eigendomsrecht. Geestelijk eigendomsrecht --- 659.1 Publicity. Advertising --- Publicity. Advertising --- 34 Rechtswetenschappen. --- Rechtswetenschappen. --- 34:681.3 Informaticarecht --- Elektronische handel --- Chapters --- comerț electronic --- elektronsko poslovanje --- elektronikus kereskedelem --- elektronkaubandus --- comércio eletrónico --- sähköinen kaupankäynti --- Elektronischer Handel --- r-thráchtáil --- comercio electrónico --- elektroniskā tirdzniecība --- електронна търговия --- elektronische handel --- handel elektroniczny --- elektronisk handel --- elektronička trgovina --- tregti elektronike --- kummerċ elettroniku --- електронска трговија --- elektroninė prekyba --- електронска трговина --- commercio elettronico --- electronic commerce --- elektronický obchod --- ηλεκτρονικό εμπόριο --- comércio na Internet --- ríomhthráchtáil --- handel via internet --- tregti online --- kibernetinė prekyba --- commercio on line --- e-kaubandus --- iepirkšanās internetā --- internetové obchodování --- kaupankäynti Internetissä --- τηλεεμπόριο --- commercio su Internet --- internetska trgovina --- virtualna trgovina --- e-kauppa --- tregti nëpërmjet Internetit --- virtuel handel --- virtuální obchod --- cibercomércio --- e-kereskedelem --- Online-Geschäfte --- E-Commerce --- comércio virtual --- Electronic Commerce --- е-трговија --- virtuaalikauppa --- virtuaalkaubandus --- elektronické obchodování --- comércio electrónico --- küberkaubandus --- virtual commerce --- online trgovina --- internetes kereskedelem --- internetinė prekyba --- cyberhandel --- e-commercio --- Interneti-kaubandus --- virtualioji prekyba --- comercio virtual --- e-comerț --- virtuell handel --- commerce virtuel --- internetový obchod --- virtuális kereskedelem --- handel via Internet --- e-comercio --- online commerce --- e. prekyba --- on-linehandel --- online-kaupankäynti --- comércio em linha --- virtuele handel --- e-trgovina --- εμπόριο on-line --- on line obchodování --- on-line handel --- cibercomercio --- commercio virtuale --- e-obchodování --- comerț prin internet --- e-handel --- κυβερνοεμπόριο --- tregti virtuale --- cybercommercio --- cybercommerce --- tregti kibernetike --- onlinehandel --- Internet commerce --- E-Business --- comercio en Internet --- tirdzniecība internetā --- commerce sur Internet --- prekyba elektroniniu ryšiu --- интернетска трговија --- comercio en línea --- kyberkauppa --- virtuālā tirdzniecība --- tirdzniecība tiešsaistē --- εμπόριο μέσω Internet --- elektronischer Geschäftsverkehr --- comerț on line --- commerce en ligne --- e-obchod --- reklám --- reklamar --- reklame --- διαφήμιση --- mainonta --- publicidade --- рекламирање --- reklama --- reclame --- pubblicità --- огласување --- reklamavimas --- publicitet --- reklaam --- oglaševanje --- propagace --- reklam --- advertising --- publicitate --- oglašavanje --- fógraíocht --- publicidad --- reklāma --- реклама --- Werbung --- campanie publicitară --- reklamos kampanija --- пропагандна порака --- réclame --- reklāmas kampaņa --- reklamní kampaň --- mainoskampanja --- publiciteit --- διαφημιστική πληροφόρηση --- publicidad comercial --- publicidade comercial --- advertising campaign --- Werbeinformation --- hospodářská reklama --- reklamná kampaň --- lancio pubblicitario --- informação publicitária --- kommerciel reklame --- kommersiell reklam --- annoncekampagne --- reklamna kampanja --- annuncio pubblicitario --- Werbekampagne --- campanha publicitária --- campagna pubblicitaria --- reclameactie --- διαφημιστική προώθηση --- reklamiranje --- Werbefeldzug --- Reklame --- reklama (produkt) --- informazione pubblicitaria --- reklamní akce --- Werbeanzeige --- publicité commerciale --- commerciële reclame --- reklamekampagne --- reklamní inzerce --- advertisement --- manifesti --- propaganda publicitaria --- information publicitaire --- reklaamimine --- fushatë reklamash --- información publicitaria --- kereskedelmi hirdetés --- inzerce --- Werbeaktion --- ЕПП --- reklameinformation --- oglas --- advertentie --- reklamkampanj --- reclamecampagne --- pubblicità commerciale --- оглас --- reklaamikampaania --- campagne publicitaire --- mainos --- reclamă --- annonsering --- Wirtschaftswerbung --- campaña publicitaria --- reklamë --- εμπορική προβολή --- reklamní informace --- Интернет --- internet --- internetas --- idirlíon --- internets --- интернет --- webb --- an tIdirlíon --- tīmeklis --- veeb --- faqe web --- světová počítačová síť --- svjetska računalna mreža --- web --- međumrežje --- www --- világháló --- Rechtswetenschappen --- 34 Rechtswetenschappen --- 34 Law. Jurisprudence --- Law. Jurisprudence --- Idirlíon --- Commerce électronique --- Publicité

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In 1992 nam de Europese wetgever een maximaal geharmoniseerde richtlijn aan die de meeste vormen van reclame voor geneesmiddelen reguleerde. De richtlijn had als doel de vervolmaking van de interne geneesmiddelenmarkt te bevorderen, door de handelsbelemmerende divergerende nationale wetgeving op te heffen. In dit boek verdedigt de auteur dat er ook nood is aan een Europese maximaal geharmoniseerde richtlijn die de reclame voor medische hulpmiddelen reguleert. Net zoals het geval was voor de geneesmiddelenreclame, regelen de nationale lidstaten reclame voor medische hulpmiddelen op uiteenlopende manieren en hindert dit de vervolmaking van de interne medische hulpmiddelenmarkt. De auteur geeft in dit werk de basisprincipes weer waarop een Europese regulering over reclame voor medische hulpmiddelen gebaseerd moet zijn. Daartoe vergelijkt ze reclame voor medische hulpmiddelen met reclame voor geneesmiddelen. Beide producten vertonen namelijk vele gelijkenissen. Ze hebben beide een medische bestemming, ze zijn primaire goederen, ook zijn ze vaak post-ervaringsgoederen en brengt het gebruik ervan vaak risico’s met zich mee. Verder komt niet alleen het Europese en het Belgische recht aan bod, maar vergelijkt de auteur deze regels met het meer liberale Amerikaanse kader. Vernieuwend in dit werk is in de eerste plaats de benadering van de gebruiker van geneesmiddelen en medische hulpmiddelen als consument in plaats van als patiënt. In de tweede plaats analyseert de auteur het recht niet op een louter normatieve manier, maar houdt ze ook rekening met de onderzoeksresultaten van empirische studies over reclame voor geneesmiddelen. Het boek is zowel nuttig voor rechtspractici en professionelen werkzaam in de marketing van geneesmiddelen en medische hulpmiddelen, als voor beleidsmakers en academici met een interesse in consumentenbescherming. Eugenie Syx (° Kortrijk, België) studeerde in 2011 af als advocaat te Argentinië (UNSTA) en in 2012 behaalde ze het diploma van Master in de rechten (KU Leuven). Van september 2012 tot september 2016 was ze verbonden aan het Instituut Consument, Competitie en Markt van de KU Leuven. In het kader van haar doctoraal onderzoek was ze in 2016 ook Visiting Researcher aan de University of Pittsburgh. Eind 2016 startte ze haar carrière in de advocatuur bij Linklaters

Medical law --- Pharmacology. Therapy --- Advertising. Public relations --- Belgium --- Public health laws --- European law --- Handbooks, manuals, etc. --- Medical instruments and apparatus industry --- BPB1712 --- Médicament --- Publicité --- Droit médical --- Geneesmiddel --- Reclame --- Medisch recht --- Médicaments --- Médecine --- Matériel médical --- Appareil et matériel --- Droit --- Appareil et matériel. --- E-books --- diritto sanitario --- право в областта на здравеопазването --- medicinsko pravo --- medisch recht --- medicinos teisė --- Derecho médico --- orvosi jog --- ιατρικό δίκαιο --- drept medical --- Medizinrecht --- lékařské právo --- medical law --- prawo ochrony zdrowia --- liġi medika --- medicīniskās tiesības --- medicinsk rätt --- medicinsk jura --- meditsiiniõigus --- lääketieteellinen lainsäädäntö --- direito médico --- e drejtë mjekësore --- медицинско право --- lekárske právo --- législation médicale --- lékařské zákony --- законодавство од областа на медицината --- Arztrecht --- Derecho sanitario --- lékařská legislativa --- Ärzterecht --- lékařskoprávní legislativa --- reklám --- reklamar --- reklame --- διαφήμιση --- mainonta --- publicidade --- рекламирање --- reklama --- reclame --- pubblicità --- огласување --- reklamavimas --- publicitet --- reklaam --- oglaševanje --- propagace --- reklam --- advertising --- publicitate --- oglašavanje --- fógraíocht --- publicidad --- reklāma --- реклама --- Werbung --- campanie publicitară --- reklamos kampanija --- пропагандна порака --- réclame --- reklāmas kampaņa --- reklamní kampaň --- mainoskampanja --- publiciteit --- διαφημιστική πληροφόρηση --- publicidad comercial --- publicidade comercial --- advertising campaign --- Werbeinformation --- hospodářská reklama --- reklamná kampaň --- lancio pubblicitario --- informação publicitária --- kommerciel reklame --- kommersiell reklam --- annoncekampagne --- reklamna kampanja --- annuncio pubblicitario --- Werbekampagne --- campanha publicitária --- campagna pubblicitaria --- reclameactie --- διαφημιστική προώθηση --- reklamiranje --- Werbefeldzug --- Reklame --- reklama (produkt) --- informazione pubblicitaria --- reklamní akce --- Werbeanzeige --- publicité commerciale --- commerciële reclame --- reklamekampagne --- reklamní inzerce --- advertisement --- manifesti --- propaganda publicitaria --- information publicitaire --- reklaamimine --- fushatë reklamash --- información publicitaria --- kereskedelmi hirdetés --- inzerce --- Werbeaktion --- ЕПП --- reklameinformation --- oglas --- advertentie --- reklamkampanj --- reclamecampagne --- pubblicità commerciale --- оглас --- reklaamikampaania --- campagne publicitaire --- mainos --- reclamă --- annonsering --- Wirtschaftswerbung --- campaña publicitaria --- reklamë --- εμπορική προβολή --- reklamní informace --- ravim --- lék --- lääke --- lijek --- mediċinament --- φάρμακα --- medicamento --- läkemedel --- лек --- medicament --- лекарство --- lek --- liek --- medicinale --- geneesmiddel --- medicamente --- Medikament --- gyógyszer --- medikament --- zdravilo --- vaistinis preparatas --- medikaments --- kapky --- orvosság --- medicamento per la medicina animale --- medicamento per la medicina umana --- zásyp --- medication --- mast --- tabletka --- vaistas --- Arznei --- tinktura --- mjekim --- lääkintä --- léčivý přípravek --- медикамент --- prášky --- prášek --- liečivý prípravok --- lääkitys --- îngrijire medicală --- dražé --- Arzneispezialität --- tableta --- čípek --- Arzneimittel --- лекарствен продукт --- medicin --- medikamentas --- zāles --- prodotti mediċinali --- produkt leczniczy --- lægemiddel --- remédio --- médicament --- lääkevalmiste --- prodotto medicinale --- medicijn --- Geneeskundige verstrekkingen (in de enge zin) : Farmaceutische producten --- Prestations de santé (au sens strict) : Produits pharmaceutiques --- prodott mediċinali --- φάρμακο --- medicinski proizvod --- medicinal product --- gyógyászati készítmény --- Advertising --- Consumer protection --- Comparative law --- Consommateurs --- Droit comparé --- Drugs --- Law and legislation --- Medical instruments and apparatus --- Appareils et instruments --- Protection --- dlí leighis --- íoc leighis --- Belgique --- Médicaments --- Médicament --- Médecine --- Matériel médical --- Publicité --- Appareil et matériel. --- Droit médical --- Läkemedelsprodukter

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1. L'oeuvre publicitaire; 2. Le droit d'auteur; 3. Le droit des marques; 4. La loi sur les pratiques du commerce; 5. Les règles particulières à certains secteurs, produits ou services; 6. Publicité et moralité; 7. Publicité et voies d'avenir.

Industrial and intellectual property --- Economic law --- Belgium --- Advertising laws --- Copyright --- Trademarks --- Industrial property --- Publicité --- Droit d'auteur --- Marques de commerce --- Propriété industrielle --- Advertisements --- Law and legislation --- Droit --- BPB1002 --- Droit commercial --- Législation --- Belgique --- 351.82*7 <493> --- 347.78 <493> --- 347.7 <493> --- 347.77 <493> --- 659 <493> --- Reclame --- Handelsrecht --- Wetgeving --- België --- Consumentenrecht--België --- Auteursrecht--België --- Handelsrecht--België --- Industrieel eigendomsrecht. Commercieel eigendomsrecht. Geestelijk eigendomsrecht--België --- Publicity. Information work. Public relations--België --- 659 <493> Publicity. Information work. Public relations--België --- 347.77 <493> Industrieel eigendomsrecht. Commercieel eigendomsrecht. Geestelijk eigendomsrecht--België --- 347.7 <493> Handelsrecht--België --- 347.78 <493> Auteursrecht--België --- 351.82*7 <493> Consumentenrecht--België --- Publicité --- Propriété industrielle --- legislação --- Gesetzgebung --- achtú --- legislation --- legislación --- legjislacion --- seadusandlus --- teisėkūra --- legislazione --- νομοθεσία --- законодавство --- lainsäädäntö --- lovgivning --- leġiżlazzjoni --- законодателство --- törvényalkotás --- ustawodawstwo --- lagstiftning --- zakonodavstvo --- legislație --- legislativa --- legislatíva --- wetgeving --- zakonodaja --- likumdošana --- koncepcija --- právní normy --- aspetto giuridico --- законска одредба --- rättslig aspekt --- disposição legislativa --- zakonodavni akt --- dimensión jurídica --- legislative provision --- правна норма --- νομοθετική πράξη --- právní předpisy --- juridische aspecten --- lovbestemmelse --- programa --- teisės nuostata --- disposition législative --- dispozitë legjislative --- juridisk aspekt --- õiguslik aspekt --- likumi --- disposizione legislativa --- disposizione di legge --- legislatívny akt --- õigustloov akt --- atto legislativo --- legislatívne ustanovenie --- õigusakt --- aspeto jurídico --- rättsregler --- tiesību normas --- zakonska odredba --- правни прашања --- disposición legislativa --- legislative act --- seadusandlik akt --- νομική πλευρά --- wetgevende handeling --- juridisk dimension --- Gesetzesbestimmung --- Gesetzesvorschrift --- vertiente jurídica --- törvény rendelkezése --- teisės aktų leidimas --- säädös --- punto de vista jurídico --- teisinis aspektas --- zákonodárství --- lagbestämmelse --- tiesību aspekts --- jogalkotási aktus --- νομοθετική διάταξη --- rechtlicher Aspekt --- Gesetzgebungsakt --- teisės aktas --- törvényi rendelkezés --- akt legjislativ --- jogszabály --- säännös --- легислатива --- act legislativ --- wettelijke bepaling --- oikeudellinen näkökohta --- likumdošanas akti --- gesetzliche Vorschrift --- prevederi legislative --- правен акт --- ato legislativo --- jogszabályi rendelkezés --- lagstiftningshandling --- törvényhozás --- acte législatif --- tiesību akti --- gesetzliche Bestimmung --- prawo handlowe --- kauppaoikeus --- commercial law --- drept comercial --- diritto commerciale --- obchodní právo --- kereskedelmi jog --- obchodné právo --- dritt kummerċjali --- трговско право --- handelsrecht --- direito comercial --- äriõigus --- komercinė teisė --- търговско право --- e drejta tregtare --- komerctiesības --- Derecho mercantil --- трговинско право --- trgovačko pravo --- handelsret --- handelsrätt --- εμπορικό δίκαιο --- trgovinsko pravo --- комерцијално право --- kauppalainsäädäntö --- legjislacion tregtar --- стопанско право --- kereskedelmi törvénykönyv --- Handelsgesetzgebung --- handelswetgeving --- Derecho comercial --- legislación comercial --- legislazione commerciale --- legislação comercial --- législation commerciale --- trgovinsko zakonodavstvo --- Handelsgesetzbuch --- affärsrätt --- prekybos teisė --- kaubandusõigus --- obchodná legislatíva --- legislație comercială --- äriseadusandlus --- komercdarbības likumdošana --- εμπορική νομοθεσία --- commercial legislation --- prekybos įstatymai --- obchodní legislativa --- handelslovgivning --- reklám --- reklamar --- reklame --- διαφήμιση --- mainonta --- publicidade --- рекламирање --- reklama --- reclame --- pubblicità --- огласување --- reklamavimas --- publicitet --- reklaam --- oglaševanje --- propagace --- reklam --- advertising --- publicitate --- oglašavanje --- fógraíocht --- publicidad --- reklāma --- реклама --- Werbung --- campanie publicitară --- reklamos kampanija --- пропагандна порака --- réclame --- reklāmas kampaņa --- reklamní kampaň --- mainoskampanja --- publiciteit --- διαφημιστική πληροφόρηση --- publicidad comercial --- publicidade comercial --- advertising campaign --- Werbeinformation --- hospodářská reklama --- reklamná kampaň --- lancio pubblicitario --- informação publicitária --- kommerciel reklame --- kommersiell reklam --- annoncekampagne --- reklamna kampanja --- annuncio pubblicitario --- Werbekampagne --- campanha publicitária --- campagna pubblicitaria --- reclameactie --- διαφημιστική προώθηση --- reklamiranje --- Werbefeldzug --- Reklame --- reklama (produkt) --- informazione pubblicitaria --- reklamní akce --- Werbeanzeige --- publicité commerciale --- commerciële reclame --- reklamekampagne --- reklamní inzerce --- advertisement --- manifesti --- propaganda publicitaria --- information publicitaire --- reklaamimine --- fushatë reklamash --- información publicitaria --- kereskedelmi hirdetés --- inzerce --- Werbeaktion --- ЕПП --- reklameinformation --- oglas --- advertentie --- reklamkampanj --- reclamecampagne --- pubblicità commerciale --- оглас --- reklaamikampaania --- campagne publicitaire --- mainos --- reclamă --- annonsering --- Wirtschaftswerbung --- campaña publicitaria --- reklamë --- εμπορική προβολή --- reklamní informace --- Bélgica --- Belgija --- Belgien --- Belgie --- Belgicko --- Beļģija --- Белгија --- Belgio --- Белгия --- Belgia --- il-Belġju --- An Bheilg --- Βέλγιο --- Belgjika --- Belgia Kuningriik --- Beļģijas Karaliste --- Royaume de Belgique --- Belgian kuningaskunta --- Belgické kráľovstvo --- Koninkrijk België --- Belgijos Karalystė --- das Königreich Belgien --- Βασίλειο του Βελγίου --- Kingdom of Belgium --- Кралство Белгија --- Краљевина Белгија --- Belgické království --- Reino de Bélgica --- ir-Renju tal-Belġju --- Regatul Belgiei --- Kongeriget Belgien --- Кралство Белгия --- Mbretëria e Belgjikës --- Belga Királyság --- Królestwo Belgii --- Konungariket Belgien --- Reino da Bélgica --- Kraljevina Belgija --- Regno del Belgio --- reachtaíocht --- dlí tráchtála --- Législation --- Droit public économique --- Economie --- Commerce --- Propriété intellectuelle --- Dessins et modèles --- Brevets d'invention --- France --- Réglementation --- Pratiques

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Dit boek behandelt de belangrijkste juridische en fiscale aandachtspunten die van belang zijn bij elektronische handel. Er wordt niet alleen stilgestaan bij de "klassieke" elektronische handelszaken, waarbij het uitstalraam door een virtueel raam is vervangen, maar er wordt tevens aandacht besteed aan nieuwe vormen van elektronische handel zoals mobiele handel en de platformeconomie. Het boek behandelt elke juridisch relevante fase in de cyclus van elektronische handel. Eerst wordt er ingegaan op de juridische aandachtspunten bij het opzetten van een online handel, zoals de registratie van een domeinnaam, het deponeren van een merk en het sluiten van contracten met dienstverleners voor bijvoorbeeld hosting en ontwikkeling van de website. Ook wordt er meer in detail ingegaan op een specifiek ICT-contract, namelijk het cloudcomputingcontract. Vervolgens behandelen de auteurs de juridische vragen rond het uitbaten van een elektronische handelszaak, van het online bestelproces tot het elektronisch betalen en de facturatie. Vanzelfsprekend wordt de nodige aandacht besteed aan online reclame en de verwerking van persoonsgegevens. Er wordt tevens ingegaan op de fiscale aandachtspunten rond elektronische handel. Zowel directe als indirecte belastingvragen komen aan bod. In een laatste deel wordt er ten slotte stilgestaan bij de problematiek van mogelijke geschillen en aansprakelijkheidsclaims, waarbij aandacht wordt besteed aan toepasselijk recht en de trend van online geschillenbeslechting. Ten slotte werpen de auteurs alvast een blik in de toekomst met de nakende regulering van artificiële intelligentie.

Commercial law --- Computer. Automation --- cloud computing --- handelsrecht --- internet --- intellectueel eigendomsrecht --- e-commerce --- Belgium --- BPB2106 --- 150 Economisch recht en handelsrecht --- internetadres --- provider --- facturering --- reclame --- eerbiediging van het privé-leven --- belasting --- aansprakelijkheidsvordering --- kártérítés iránti kereset --- civil liability proceedings --- постапка за утврдување граѓанска одговорност --- skadeståndstalan --- byla dėl civilinės atsakomybės --- vahingonkorvausmenettely --- kahju hüvitamise nõude menetlus --- tiesvedība civiltiesiskās atbildības lietā --- αγωγή αποζημίωσης --- imeachtaí dliteanais shibhialta --- tožba na ugotovitev civilne odgovornosti --- powództwo w sprawie odpowiedzialności --- претенция за обезвреда --- ação de responsabilidade civil --- acción por responsabilidad --- çështje për përgjegjësinë civile --- тужба за утврђивање грађанскоправне одговорности --- Haftungsklage --- proċedimenti dwar responsabilità ċivili --- erstatningssager --- procedură de stabilire a răspunderii civile --- tužba za utvrđivanje građanskopravne odgovornosti --- azione per accertamento della responsabilità --- action en responsabilité --- konanie o občianskoprávnu zodpovednosť --- žaloba na občanskoprávní odpovědnost --- барање за надомест на штета --- kahju hüvitamise hagi --- vahingonkorvausta koskeva kanne --- prasība par kaitējuma atlīdzināšanu --- azione per risarcimento --- tužba za naknadu štete --- Schadensersatzklage --- kártérítési kereset --- pretendim për dëmshpërblim --- prasība atlīdzināt zaudējumus --- тужба за надомест на штета --- реална штета --- polgári jogi felelősség megállapítása iránti kereset --- prasība par zaudējumu atlīdzināšanu --- action en dommages et intérêts --- загубена добивка --- plângere pentru daune --- постапка за надомест на штета --- nárok na náhradu škody --- acção de responsabilidade civil --- acțiune civilă pentru recuperarea unui prejudiciu --- acción por daños y perjuicios --- skadeståndsanspråk --- vordering tot schadevergoeding --- odštetni zahtjev --- kahju hüvitamise nõue --- žaloba o odškodnenie --- αγωγή αναγνώρισης ευθύνης --- квалификувана штета --- action for damages --- барање оштета --- vahingonkorvausvaatimus --- claim for damages --- ieškinys dėl nuostolių atlyginimo --- skatt --- tatim --- данок --- cáin --- porez --- nodoklis --- данък --- imposta (tassa) --- mokestis --- tax --- daň --- imposto --- impozit --- φόρος --- порез --- impuesto --- taxxa --- skat --- podatek --- vero --- Steuer --- adó --- maks --- impôt --- davek --- apmokestinimo norma --- Abgabe --- даночна стапка --- skattesats --- aliquota d'imposizione --- јавна давачка --- miera zdanenia --- maksumäär --- taxa fiscal --- tipo de gravamen --- verokanta --- az adózás mértéke --- porezna stopa --- gravamen fiscal --- finansiel ordning --- taxe fiscale --- maksustamismäär --- Steuersatz --- daňová sazba --- оданочување --- taxa de imposição --- fiskal avgift --- beskatningsprocent --- tasa --- taux d'imposition --- adómérték --- cotă de impozitare --- sadzba dane --- tasso d'imposizione --- φορολογικά τέλη --- Steuerschuld --- míra zdanění --- φορολογικός συντελεστής --- canone fiscale --- belastingtarief --- contribución --- rate of taxation --- fiscale retributie --- shkallë e tatimit --- illeték --- imposta --- belastingschijf --- tarifa impositiva --- veroprosentti --- tipo impositivo --- nodokļa likme --- imposizione fiscale --- járulék --- shkallë tatimore --- tax rate --- taxă fiscală --- mokesčio norma --- tributo --- privatumo apsauga --- beskyttelse af privatlivet --- varstvo zasebnosti --- eraelu puutumatuse kaitse --- Schutz der Privatsphäre --- заштита на приватноста --- protezione della vita privata --- заштита приватности --- ochrana soukromí --- proteção da vida privada --- protection of privacy --- privatlivets helgd --- privātās dzīves aizsardzība --- protección de la vida privada --- προστασία της ιδιωτικής ζωής --- a magánélet védelme --- ochrana súkromia --- prawo do prywatności --- неприкосновеност на частен живот --- yksityisyyden suoja --- mbrojtja e jetës private --- zaštita privatnosti --- protezzjoni tal-privatezza --- cosaint príobháideachais --- protection de la vie privée --- protecția vieții private --- Recht auf Respektierung der Privatsphäre --- тајност на писмата --- teisė į privatumą --- diritto della vita privata --- derecho a la intimidad --- tutela della vita privata --- a magán- és családi élet tiszteletben tartásához való jog --- právo na súkromie --- ochrana soukromého a rodinného života --- recht op privacy --- δικαίωμα σεβασμού της ιδιωτικής ζωής --- dreptul la respectatrea viații private --- õigus eraelu puutumatusele --- ret til privatliv --- right to privacy --- rätt till privatliv --- direito ao respeito da vida privada --- tiesības uz privāto dzīvi --- pravo na privatnost --- oikeus yksityisyyteen --- e drejtë për jetë private --- интегритет на личноста --- право на приватност --- právo na soukromí --- protecção da vida privada --- recht op privé-leven --- droit au respect de la vie privée --- derecho al honor --- rispetto della vita privata --- reklám --- reklamar --- reklame --- διαφήμιση --- publicité --- mainonta --- publicidade --- рекламирање --- reklama --- pubblicità --- огласување --- reklamavimas --- publicitet --- reklaam --- oglaševanje --- propagace --- reklam --- advertising --- publicitate --- oglašavanje --- fógraíocht --- publicidad --- reklāma --- реклама --- Werbung --- campanie publicitară --- reklamos kampanija --- пропагандна порака --- réclame --- reklāmas kampaņa --- reklamní kampaň --- mainoskampanja --- publiciteit --- διαφημιστική πληροφόρηση --- publicidad comercial --- publicidade comercial --- advertising campaign --- Werbeinformation --- hospodářská reklama --- reklamná kampaň --- lancio pubblicitario --- informação publicitária --- kommerciel reklame --- kommersiell reklam --- annoncekampagne --- reklamna kampanja --- annuncio pubblicitario --- Werbekampagne --- campanha publicitária --- campagna pubblicitaria --- reclameactie --- διαφημιστική προώθηση --- reklamiranje --- Werbefeldzug --- Reklame --- reklama (produkt) --- informazione pubblicitaria --- reklamní akce --- Werbeanzeige --- publicité commerciale --- commerciële reclame --- reklamekampagne --- reklamní inzerce --- advertisement --- manifesti --- propaganda publicitaria --- information publicitaire --- reklaamimine --- fushatë reklamash --- información publicitaria --- kereskedelmi hirdetés --- inzerce --- Werbeaktion --- ЕПП --- reklameinformation --- oglas --- advertentie --- reklamkampanj --- reclamecampagne --- pubblicità commerciale --- оглас --- reklaamikampaania --- campagne publicitaire --- mainos --- reclamă --- annonsering --- Wirtschaftswerbung --- campaña publicitaria --- reklamë --- εμπορική προβολή --- reklamní informace --- invoicing --- fatturazione --- fakturácia --- fakturiranje --- laskutus --- facturation --- τιμολόγηση --- facturare --- фактурисање --- фактуриране --- faktura --- arveldus --- Fakturierung --- sąskaitos faktūros pateikimas --- fakturace --- sonrascadh --- izstavljanje računov --- fakturering --- faturim --- фактурирање --- faktūrrēķina izrakstīšana --- facturación --- faturação --- számlázás --- fatturar --- faktuurarve --- räkning --- факторинг --- faktorings --- fatura --- affacturage --- Rechnung --- fattura --- factura --- faturë --- Factoring --- Ausfertigung einer Rechnung --- faktoring --- претфактура --- faktuur --- facture --- fakturování --- factură --- κατάρτιση τιμολογίου --- faktúra --- провизорна фактура --- factoring --- lasku --- sąskaitos faktūros išdavimas --- испостављање рачуна --- gestión de cobros --- invoice --- профактура --- descuento de facturas --- faktooring --- faktūrrēķins --- arve --- arvemüük --- Rechnungsausstellung --- számla kiállítása --- sąskaita faktūra --- facturação --- factuur --- давалац приступа на интернет --- dostawca usług internetowych --- soláthraí rochtana Idirlín --- furnizor de servicii Internet --- fornecedor de acesso --- internetudbyder --- ofrues i shërbimit të internetit --- fornitore di accesso a Internet --- poskytovatel internetových služeb --- Internetleverantör --- davatelj pristupa internetu --- Internet access provider --- ponudnik dostopa do interneta --- Интернет доставчик --- Interneti-ühenduse pakkuja --- internetszolgáltató --- Internet-palveluiden tarjoaja --- poskytovateľ prístupu na internet --- interneto prieigos teikėjas --- давател на пристап до интернет --- proveedor de acceso --- interneta piekļuves sniedzējs --- fornitur tal-aċċess għall-internet --- παροχέας πρόσβασης --- fournisseur d'accès --- Internet-Provider --- ISP --- teikėjas --- ofrues interneti --- ofrues shërbimi interneti --- interneto paslaugų teikėjas --- Internet-Zugangsanbieter --- paslaugų teikėjas --- service provider --- poskytovatel přístupu na internet --- interneto teikėjas --- ofrues --- piekļuves sniedzējs --- Interneti-teenuse pakkuja --- internet service provider --- interneta pakalpojumu sniedzējs --- furnizor de Internet --- access provider --- ofrues aksesi --- Internet-Dienstanbieter --- Provider --- pakalpojumu sniedzējs --- провајдер приступа ан интернет --- internet provider --- ofrues shërbimi --- aanbieder --- szolgáltató --- prieigos teikėjas --- Интернет адрес --- endereço internet --- adresse internet --- internetcím --- internetska adresa --- indirizz tal-websajt --- Internetadress --- internetová adresa --- adresë interneti --- dirección de Internet --- interneta adrese --- indirizzo Internet --- internetadresse --- seoladh Idirlín --- διεύθυνση στο Διαδίκτυο --- Internet-osoite --- interneto adresas --- интернетска адреса --- Internetadresse --- adres internetowy --- adrese internet --- Interneti-aadress --- internetni naslov --- Internet address --- domeeninimi --- adres sieciowy --- interneta vietnes nosaukums --- URL-aadress --- domänadress --- nome del sito Internet --- sitio de Internet --- emërtim i domainit të internetit --- internetno domensko ime --- ονομασία δικτυακής θέσης --- webbadress --- adresse URL --- adresse Web --- web address --- web-adresse --- internet-domænenavn --- онлајн адреса --- Internet domain name --- endereço URL --- URL --- adres van de website --- domeinnaam voor internet --- indirizzo web --- URL-osoite --- www-osoite --- domænenavn --- tinklavietės adresas --- διεύθυνση URL --- webová adresa --- tīkla adrese --- indirizz tas-sajt --- nazwa domeny internetowej --- endereço web --- УРЛ --- URL-adresse --- internetové spojenie --- веб-адреса --- webadresse --- interneta vietne --- internetové spojení --- интернетски домен --- nombre de dominio de Internet --- διεύθυνση στο web --- nom de domaine internet --- página de Internet --- webcím --- indirizzo URL --- Globālā tīmekļa vietne --- nacionalna domena --- онлајн страница --- web adresa --- interneto domeno adresas --- Internet-aluetunnus --- URL-adress --- internetska domena --- spletni naslov --- netadresse --- nome de domínio internet --- veebiaadress --- BPB2106. --- E-books --- Commerce électronique --- Contrats électroniques --- Droit public économique --- Droit commercial --- Consommateurs --- Protection --- Belgique --- Electronic commerce --- Electronic data interchange