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Textes fondamentaux de sémiotique
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ISBN: 2865631699 9782865631698 Year: 1987 Volume: vol *17 Publisher: Paris

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Multi
Bibliography of semiotics 1975-1985
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ISSN: 01657267 ISBN: 1283360055 9786613360052 9027279381 9789027279385 9027237395 9789027237392 9027237409 9789027237408 9027237417 9789027237415 Year: 1986 Volume: v. 16 Publisher: Amsterdam Benjamins

La communication publicitaire : étude sémio-pragmatique
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ISSN: 07715013 ISBN: 2870772351 9782870772355 Year: 1984 Volume: 12 Publisher: Louvain-la-Neuve Cabay

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07 p.

Keywords

Communication --- Speech acts (Linguistics) --- Advertising --- Semiotics --- Discourse analysis, Narrative --- Marketing --- Advertising. --- Discourse analysis, Narrative. --- Semiotics. --- Speech acts (Linguistics). --- persuasieve communicatie --- Advertising. Public relations --- reclameboodschappen --- Pragmatiek. --- Semiologie [Taalwetenschap]. --- Taalhandelingen. --- Publicité. Linguistique. --- Pragmatique. --- Séméiologie [Linguistique]. --- Actes de parole. --- Reclame. Taalwetenschap. --- Chercheurs en communication sociale, sociologie, publicité --- 003 --- 659.11 --- 659.1 --- 659 --- Ads --- Advertisements --- Advertising, Consumer --- Advertising, Retail --- Advertising, Store --- Commercial speech --- Consumer advertising --- Retail advertising --- Speech, Commercial --- Store advertising --- Business --- Communication in marketing --- Industrial publicity --- Retail trade --- Advertisers --- Branding (Marketing) --- Propaganda --- Public relations --- Publicity --- Sales promotion --- Selling --- Illocutionary acts (Linguistics) --- Speech act theory (Linguistics) --- Speech events (Linguistics) --- Language and languages --- Linguistics --- Speech --- 659.1 Publicity. Advertising --- Publicity. Advertising --- 659 Publicity. Information work. Public relations --- Publicity. Information work. Public relations --- 003 Semiotiek. Schriften. Tekens en symbolen. Codes. Grafische voorstellingen --- Semiotiek. Schriften. Tekens en symbolen. Codes. Grafische voorstellingen --- 659.11 Publicity campaigns, their execution. Advertising tactics. Target audience of publicity --- Publicity campaigns, their execution. Advertising tactics. Target audience of publicity --- Narrative discourse analysis --- Narration (Rhetoric) --- Semeiotics --- Semiology (Linguistics) --- Semantics --- Signs and symbols --- Structuralism (Literary analysis) --- Philosophy --- Reclame --- Externe communicatie --- Semiotiek --- Semantiek --- Semiotique --- Publicite --- Langage publicitaire

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