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National consumption --- Economic sociology --- Consumer behavior --- Consumer protection --- Consumers --- Industries --- Consumer education --- Social aspects --- Consumer education. --- Consumer protection - United States --- Consumers - United States --- Industries - Social aspects - United States

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'The All-Consuming Nation' examines how planners during World War II laid the foundation for a massconsumption economy. High wages, full employment, new technologies, and a rapid growth in population known as the 'Baby Boom' ushered in a golden age of economic growth. By the end of the twentieth century, consumerism triumphed over communism, socialism, and all other isms seeking to win hearts and minds around the world. Mark Lytle investigates the environmental and sociocultural costs of the consumer capitalism framework set in place in the twentieth century, shedding light on both the catalysts and consequences of a national identity forged through mass consumption.

Consumption (Economics) --- Consumer demand --- Consumer spending --- Consumerism --- Spending, Consumer --- Demand (Economic theory) --- History. --- Consumption (Economics) - United States - History --- Consumers - United States - History --- Sustainable development - United States - History --- United States - Economic conditions - 1945 --- -Consumption (Economics) --- Consumers --- Sustainable development --- United States

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Forever immortalized in the television series Mad Men, the mid-twentieth century marketing world influenced nearly every aspect of American culture-music, literature, politics, economics, consumerism, race relations, gender, and more. In Engineered to Sell, Jan Logemann traces the transnational careers of consumer engineers in advertising, market research and commercial design who transformed capitalism, from the 1930s through the 1960s. He argues that the history of marketing consumer goods is not a story of American exceptionalism. Instead, the careers of immigrants point to the limits of the "Americanization" paradigm. First, Logemann explains the rise of a dynamic world of goods by emphasizing changes in marketing approaches increasingly tailored to consumers. Second, he looks at how and why consumer engineering was shaped by transatlantic exchanges. From Austrian psychologists and little-known social scientists to the illustrious Bauhaus artists, the émigrés at the center of this story illustrate the vibrant cultural and commercial connections between metropolitan centers: Vienna and New York; Paris and Chicago; Berlin and San Francisco. These mid-century consumer engineers crossed national and disciplinary boundaries not only within arts and academia but also between governments, corporate actors, and social reform movements. By focusing on the transnational lives of émigré consumer researchers, marketers, and designers, Engineered to Sell details the processes of cultural translation and adaptation that mark both the mid-century transformation of American marketing and the subsequent European shift to "American" consumer capitalism.

Marketing --- Consumers --- Immigrants --- Consumer goods --- Domestic marketing --- Retail marketing --- Retail trade --- Industrial management --- Aftermarkets --- Selling --- History. --- Business History, Consumer History. --- Design History. --- Elite Migration. --- Emigration. --- History of Capitalism. --- Knowledge transfers. --- Marketing History. --- Transatlantic Relations. --- Transnational History. --- Westernization. --- Marketing - United States - History --- Consumers - United States --- Immigrants - United States

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Advertising. Public relations --- Economic sociology --- Sociology of culture --- United States --- Advertising --- Industries --- Consumers --- Social aspects --- #SBIB:309H2812 --- Ads --- Advertisements --- Advertising, Consumer --- Advertising, Retail --- Advertising, Store --- Commercial speech --- Consumer advertising --- Retail advertising --- Speech, Commercial --- Store advertising --- Business --- Communication in marketing --- Industrial publicity --- Retail trade --- Advertisers --- Branding (Marketing) --- Propaganda --- Public relations --- Publicity --- Sales promotion --- Selling --- Marketing, consumentengedrag, consumentisme --- Advertising - Social aspects - United States --- Industries - Social aspects - United States --- Consumers - United States --- United States of America

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Industrial economics --- Consumer behavior --- Grocery trade --- Food industry and trade --- Brand name products --- Consumers''' preferences --- Consumers --- Attitudes. --- 658.8 <73> --- 658.81 <73> --- 659 --- Marketing. Sales. Selling. Distribution--Verenigde Staten van Amerika. VSA. USA --- Sales organization--Verenigde Staten van Amerika. VSA. USA --- Publicity. Information work. Public relations --- Consumers' preferences --- 659 Publicity. Information work. Public relations --- 658.81 <73> Sales organization--Verenigde Staten van Amerika. VSA. USA --- 658.8 <73> Marketing. Sales. Selling. Distribution--Verenigde Staten van Amerika. VSA. USA --- Attitudes --- Grocery trade - United States. --- Food industry and trade - United States. --- Brand name products - United States. --- Consumers''' preferences - United States. --- Consumers - United States - Attitudes.