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Un bon design de packaging s'impose au vu du nombre croissant de produits se disputant l'attention des consommateurs. Les Pentawards sont devenus une référence en matière d'emballages de qualité en récompensant des créations du monde entier. Avec plus de 500 projets de plus de 45 pays, cette sixième édition présente tous les lauréats 2019 et 2020, prouvant toute la pertinence de cette discipline
Verpakking --- Vormgeving --- Packaging --- Commercial art
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Look at me! brings together fresh and creative posters produced by outstanding international designers. The stunning pieces featured in this instructive and inspiring work highlight some of the most original ideas, advanced techniques, innovative methods, ingeniour materials, and unique features of contemporary poster design.
Publicité --- Affiche --- Graphisme --- Commercial art --- Posters
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Lust is a documentary of unrealized projects and a traveling report of creativity from around the world; a handmade sketchbook zig-zagging across six continents, gathering steam and collecting documents. In it are designers, dreams, and a peek into their processes. In a quest to explore the possibilities of limitless creative freedom, James Victore sent blank workbooks to an array of graphic designers all over the world (with an address headed, “if LUST please return to”). They were instructed to fill it with their dream jobs, passions and things that they lusted after. After sifting through the books of over forty graphic designers, from golden oldies to new found talent, James presented his findings in this kooky little book. One of his own designs was quite funny, a billboard that said ‘life is what happens when you are busy texting. Kill your i-Phone’. Another design by Claudia Schmauder was so sweet and liberating, an illustration of lots of brightly coloured birds and a tagline that wished that she could free those that were captured. Things like these were quick to evoke a philosophical contemplation and amounted to a contemplative read. Other designers like Catherine Zask disappointed me; her contribution was merely a few smudges and a couple of words on the page. Although the concept of the book was to explore the wildest dreams of other designers, in reading the book I was hoping to gain an insight into the personality and imagination of each person within it and a couple of these contributions did not enable this to happen. An interview with each contributor is featured at the end of the book to enlighten the reader in regard to the pieces they have seen. With this in mind, LUST has a fantastic variety of design styles that would be brilliant to accompany a discussion on how we really define art.
Graphisme --- Processus de création --- Croquis --- Commercial art
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Le packaging est une forme d’art grandement sous-estimée. Il joue un grand rôle dans le commerce, car il dégage la première impression d’un produit sur les consommateurs. En bref, c’est le packaging qui permet de déclencher ou non une vente. Chaque année, les Pentawards sont décernés à plus de 200 packagings originaires du monde entier, répartis en cinq grandes catégories (boissons, alimentation, soins du corps, autres marchés et luxe) et pas moins de 44 sous-catégories. Avec une sélection de plus d'une centaine de projets, cet ouvrage réunit tous les lauréats des éditions 2008 à 2016 des Pentawards, dans une démonstration magistrale de créativité appliquée à l’emballage sous toutes ses formes. Le lecteur découvrira également les coulisses des meilleures agences de design, responsables de ces créations qui nous accompagnent dans notre vie quotidienne. Cette formidable source d’inspiration n’est pas réservée aux professionnels du marketing, mais s’adresse à tous ceux qui s’intéressent au processus créatif du packaging.
Packaging --- Commercial art --- Conditionnement (Emballage) --- Art publicitaire
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