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Distribution strategy --- 658.81 --- 659.02 --- 658.8 --- Sales organization --- Publicity. Information work. Public relations--?.02 --- Customer services --- 659.02 Publicity. Information work. Public relations--?.02 --- 658.81 Sales organization --- Customer services.

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PR (public relations) --- Advertising. Public relations --- Public relations --- 659.4 --- 659.02 --- #SBIB:309H252 --- Public relations (PR) --- Publicity. Information work. Public relations--?.02 --- Externe communicatie (incl. public relations) --- Public relations. --- 659.02 Publicity. Information work. Public relations--?.02 --- 659.4 Public relations (PR) --- Business --- Industries --- PR (Public relations) --- Advertising --- Industrial publicity --- Mass media and business --- Propaganda --- Publicity

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PR (public relations) --- Advertising. Public relations --- Public relations --- 658.81 --- 659.02 --- -Public relations --- Academic collection --- 659.4 --- Business --- Industries --- PR (Public relations) --- Advertising --- Industrial publicity --- Mass media and business --- Propaganda --- Publicity --- Sales organization --- Publicity. Information work. Public relations--?.02 --- Public relations (PR) --- Public relations. --- 659.4 Public relations (PR) --- 659.02 Publicity. Information work. Public relations--?.02 --- 658.81 Sales organization --- Public relations - Netherlands

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All elements of the communications mix are represented here, including advertising, point-of-purchase communications, exhibitions, personal selling and the Internet. Brand new coverage of emerging topics such as ethics, creativity in advertising, and the 'new' consumer groups and trends are acoompanied by a variety of insightful case studies. (Bron: covertekst)

Communication in marketing --- Advertising. --- Communication en marketing --- Publicité --- Advertising --- #KVHA:Taalkunde --- #KVHA:Meertalige communicatie --- #KVHA:Marketingcommunicatie --- #KVHA:Marketing --- 658.8 --- marketing --- marketingcommunicatie --- 658.81.5 --- 659.02 --- E100616.jpg --- Marketingcommunicatie --- Reclame. Advertising. Merchandising --- Publicity. Information work. Public relations--?.02 --- Marketing --- Geïntegreerde communicatie --- Geïntegreerde marketing --- Branding --- Reclame --- Sales promotion --- Sponsoring (alle aspecten) --- Public relations --- Onderzoek --- Reclame-onderzoek --- 659.02 Publicity. Information work. Public relations--?.02 --- Publicité --- Ads --- Advertisements --- Advertising, Consumer --- Advertising, Retail --- Advertising, Store --- Commercial speech --- Consumer advertising --- Retail advertising --- Speech, Commercial --- Store advertising --- Business --- Industrial publicity --- Retail trade --- Advertisers --- Branding (Marketing) --- Propaganda --- Publicity --- Selling --- Communication in marketing - Europe