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Marketing --- Management.

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This work brings together and analyzes the role that emotion plays in the way companies connect with customers, develop new products, improve their strategic positioning, and increase their brand recognition.

Consumer behavior --- Social psychology --- Consumer behavior. --- Consumers --- Marketing --- Advertising --- Decision making --- Emotions --- Psychology. --- Psychological aspects. --- Economic aspects. --- #SBIB:309H2812 --- #SBIB:309H2820 --- #SBIB:309H505 --- Marketing, consumentengedrag, consumentisme --- De reclameboodschap: algemene werken --- Code en boodschap: psychologische, psycho-analytische benadering --- Psychology --- Psychological aspects --- Economic aspects --- E-books --- Feelings --- Human emotions --- Passions --- Affect (Psychology) --- Affective neuroscience --- Apathy --- Pathognomy --- Behavior, Consumer --- Buyer behavior --- Decision making, Consumer --- Human behavior --- Consumer profiling --- Market surveys --- Consumers - Psychology. --- Marketing - Psychological aspects. --- Advertising - Psychological aspects. --- Decision making - Psychological aspects. --- Emotions - Economic aspects. --- Consumers' preferences.