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This is the first volume that covers the use of qualitative research methods in mass media research. Theoretical insights are incorporated from discourse analysis, ethnography and reception theory.

Mass media --- Humanities --- Social sciences --- Research --- Methodology. --- #SBIB:303H14 --- 316.772.1 --- 316.772.1 Communicatiewetenschap. Communicatietheorie. Communicatieonderzoek--(communicatiesociologie) --- Communicatiewetenschap. Communicatietheorie. Communicatieonderzoek--(communicatiesociologie) --- Mass communication --- Media, Mass --- Media, The --- Communication --- Methodology --- Research&delete& --- Methoden en technieken van de communicatiewetenschap --- 303.022 --- 303.4 --- 303.4 Onderzoeksstrategie in de sociale wetenschappen, soorten onderzoek --- Onderzoeksstrategie in de sociale wetenschappen, soorten onderzoek --- 303.022 Kwalitatieve methoden bij social research --(sociaal wetenschappelijk onderzoek) --- Kwalitatieve methoden bij social research --(sociaal wetenschappelijk onderzoek) --- Quantitative methods in social research --- Mass communications --- Humanities Methodology --- Mass media - Research - Methodology. --- Humanities - Methodology. --- Social sciences - Methodology.