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Transport. Traffic --- Transportation --- Choice of transportation --- Origin and destination traffic surveys --- Planning --- Transportation - Great Britain - Planning --- Choice of transportation - Great Britain --- Origin and destination traffic surveys - Great Britain

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"This book integrates new thinking on the image, marketing, and branding of places at all levels, from town squares to cities and countries, and of the products and peoples associated with them, thereby bridging the 'country' and 'place' silos in place-related research and practice. Insightful contributions from top scholars reflect fresh theorizing and provide a critical appraisal of conventional wisdom by juxtaposing intriguing contexts, questioning commonplace practices, and challenging methodologies and theoretical assumptions. Chapters explore interdependencies among residents, visitors, brand managers, and consumers; image effects of place and social identity, cross-border acquisitions, popular culture exports, and sporting mega-events; country-of-origin research, cross-cultural consumer behaviour, international marketing, destination branding, and brand modelling; and cutting-edge methodological approaches and managerial best practices in place marketing. The book's interdisciplinary know-how and approach makes it an invaluable and comprehensive reference for researchers, managers, consultants, and students alike, in areas from marketing, place management, international business, and tourism to communications, social psychology, urban geography, and regional economics."--

Marketing --- Economic geography --- Branding (Marketing) --- Place marketing. --- Boosterism (Place promotion) --- Destination marketing --- Place promotion --- Placemarketing --- Publicity --- Brand name products --- Advertising

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Within the last decade film-induced tourism has gained increasing attention from academics and the industry alike. While most research has focused on the tourism-inducing effects of film productions, not much has been written about the film location tourists themselves. This book examines the on-site experiences of these tourists by drawing from various disciplines, including geography, sociology and psychology. The author accompanied tourists to film locations from The Lord of the Rings, Star Wars and The Sound of Music and conducted extensive on-site research with them. The results show that only by understanding the needs and wants of film location tourists can film be utilised as a successful and sustainable instrument within strategic destination marketing portfolios.

Tourism --- Tourism and the arts --- Heritage tourism --- Motion pictures --- Tourisme --- Tourisme et arts --- Tourisme culturel --- Cinéma --- Marketing --- Social aspects. --- Aspect social --- Advertising. Public relations --- Film --- Tourism. --- Holiday industry --- Operators, Tour (Industry) --- Tour operators (Industry) --- Tourism industry --- Tourism operators (Industry) --- Tourist industry --- Tourist trade --- Tourist traffic --- Travel industry --- Visitor industry --- Service industries --- National tourism organizations --- Travel --- Economic aspects --- Star Wars. --- The Lord of the Rings. --- The Sound of Music. --- destination marketing. --- film location tourists. --- film locations. --- film tourism. --- film-induced tourism. --- film-induced tourists . --- on-site experiences of film location tourists. --- strategic destination marketing . --- tourist experience.

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This text introduces the fundamental principles of tourism and provides a framework that effectively integrates theory and practice. A global and diverse spread of examples shows the impacts and influences of this fast-changing industry on its environment and vice versa.

Tourism --- toerisme --- 379.85 --- attracties --- casestudies --- crisismanagement --- destination marketing --- duurzaam toerisme --- event management --- informatietechnologie --- klimaatverandering --- marketing --- overnachtingswezen --- toeristische industrie --- toeristische marketing --- toeristische vraag --- 864 (Vredes)toerisme --- Holiday industry --- Operators, Tour (Industry) --- Tour operators (Industry) --- Tourism industry --- Tourism operators (Industry) --- Tourist industry --- Tourist trade --- Tourist traffic --- Travel industry --- Visitor industry --- Service industries --- National tourism organizations --- Travel --- toerisme - algemeen --- Economic aspects

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Product strategy --- Europe --- Brand name products --- Place marketing --- Product management --- #SBIB:309H2812 --- #SBIB:316.334.5U20 --- #SBIB:35H1350 --- Brand management --- Management, Product --- Marketing --- Boosterism (Place promotion) --- Destination marketing --- Place promotion --- Placemarketing --- Publicity --- Brand names --- Branded merchandise --- Merchandise, Branded --- Name brand products --- Business names --- Commercial products --- Branding (Marketing) --- Trademarks --- Marketing, consumentengedrag, consumentisme --- Sociologie van stad (buurt, wijk, community, stadsvernieuwing) --- Organisatie en beleid: lokale besturen: algemeen --- Management