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ISBN: 9781544371863 9781544351490 1544371861 1544351496 Year: 2019 Publisher: Los Angeles: Sage,
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Successful social marketing holds the power to change the world. For almost two decades, Social Marketing: Behavior Change for Social Good has been the definitive guide for designing and implementing memorable social marketing campaigns. Bestselling authors Nancy R. Lee and Philip Kotler present a proven 10 Step Strategic Social Marketing Planning Model and guides students and practitioners through each stage of the process. The new Sixth Edition is packed with more than 25 new cases and dozens of new examples related to today's most pressing social problems including the opioid epidemic, climate change, youth suicide, and more. The new edition also includes significantly expanded coverage of social media. Whether your students are on a mission to improve public health, protect the environment, or galvanize their community, they will find Social Marketing an invaluable resource.
Social marketing --- Behavior modification --- Marketing --- Behavior Therapy --- Online marketing --- Sociale media
ISBN: 0761924345 9780761924340 Year: 2002 Publisher: Thousand Oaks (Calif.): Sage,
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Applied marketing --- Social marketing --- Behavior modification --- #KVHA:Sociale marketing --- bedrijven, ethiek --- marketing, dienstensector --- marketing, non-profit --- marketing, planning --- marketingstrategie --- Behavioral assessment --- Behaviorism (Psychology) --- Conditioned response --- Human behavior --- Learning, Psychology of --- Psychology, Applied --- Cause related marketing --- Marketing, Social --- Social cause marketing --- Marketing --- Behavior modification. --- Social marketing. --- Arbeids- en organisatiepsychologie --- verkoops- en reclamepsychologie --- verkoops- en reclamepsychologie. --- QUALITY OF LIFE -- 658.8 --- SOCIAL MARKETING -- 658.8 --- BEHAVIOR MODIFICATION -- 659.013 --- PUBLIC BEHAVIOR CHANGE -- 659.013 --- QUALITY OF LIFE -- 659.013 --- SOCIAL MARKETING -- 659.013 --- PUBLIC BEHAVIOR CHANGE -- 658.8
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