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merkartikelen --- Product strategy --- merkimago --- merken --- 659.126 --- #SBIB:309H2821 --- #ECO:04.03:sectoren communicatie --- #KVHB:Marketing --- 658.626 --- consumentengedrag --- maatschappij --- marketing --- E090193.jpg --- Merken --- Reclame --- 659.126 Trade marks. Logos. House colours etc. --- Trade marks. Logos. House colours etc. --- Reclameboodschap: functies, genres, taalgebruik historiek --- merkproducten --- Symbolen --- Semiotiek --- Marketing --- Merkartikelen --- Merk --- Symbool --- Merkartikel --- Financiewezen

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This volume grew out of the annual Advertising and Consumer Psychology conference sponsored by the Society for Consumer Psychology. Representing a collection of research from academics in the fields of social psychology, advertising, and marketing, the chapters all focus on discussing existing and needed research to face the challenges of diversity in the next millennium. The contributors are researchers who have pushed the envelope in understanding diversity in advertising, rather than merely relying on theoretical frameworks developed decades ago when the demographics of the population were

#SBIB:054.AANKOOP --- #SBIB:309H2820 --- #SBIB:309H2800 --- 658.81.5 --- De reclameboodschap: algemene werken --- Reclame: algemene werken --- Reclame. Advertising. Merchandising --- Advertising --- Communication in marketing. --- Consumers --- Psychological aspects. --- Attitudes. --- Consumer attitudes --- Communication in marketing --- Market surveys --- Consumers' preferences --- Marketing --- Psychological aspects --- Attitudes

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Sex in Advertising: Perspectives on the Erotic Appeal is the first book to thoroughly tackle important issues about sex in advertising. What is it? Does it work? How does it affect individuals and society? Well-respected scholars and popular writers answer these questions as they address the following issues associated with sex in today's advertising environment: gender differences and representation, unintended social effects, subliminal embeds, appeals to the homosexual community, and new media. The book contains a blend of perspectives, including original experimental studies, interp

Sex in advertising --- Sexualité dans la publicité --- 658.81 --- #SBIB:309H2821 --- #SBIB:309H402 --- #SBIB:034.AANKOOP --- Advertising --- Sales organization --- Reclameboodschap: functies, genres, taalgebruik historiek --- Media en publiekgroepen: gebruik van de boodschap, effecten van de media, ... --- Sex in advertising. --- 658.81 Sales organization --- Sexualité dans la publicité --- Media en publiekgroepen: gebruik van de boodschap, effecten van de media, .. --- Media en publiekgroepen: gebruik van de boodschap, effecten van de media, . --- Media en publiekgroepen: gebruik van de boodschap, effecten van de media,

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'Effective Advertising' reviews and summarises an extensive body of research on advertising effectiveness. In particular, it summarises what we know today on when, how and why advertising works.

Advertising --- Consumers --- #SBIB:309H2800 --- #SBIB:309H2821 --- 659 --- 659.1 --- 659.1 Publicity. Advertising --- Publicity. Advertising --- Ads --- Advertisements --- Advertising, Consumer --- Advertising, Retail --- Advertising, Store --- Commercial speech --- Consumer advertising --- Retail advertising --- Speech, Commercial --- Store advertising --- Business --- Communication in marketing --- Industrial publicity --- Retail trade --- Advertisers --- Branding (Marketing) --- Propaganda --- Public relations --- Publicity --- Sales promotion --- Selling --- Consumer attitudes --- Market surveys --- Consumers' preferences --- Attitudes --- Reclame: algemene werken --- Reclameboodschap: functies, genres, taalgebruik historiek --- Reclame. Public relations --- Attitudes. --- Advertising. --- Advertising. Public relations --- E-books --- Consumers - Attitudes.

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"Based on the largest study ever conducted on how our five senses affect the creation of brands, BRAND sense explains Martin Lindstrom's innovative six-step program for bringing brand building into the twenty-first century. The study, covering more than a dozen countries worldwide, was conducted exclusively for this book by Millward Brown, one of the largest business research institutions in the world. Drawing on countless examples of both product creation and retail experience, Lindstrom shows how to establish a marketing approach that appeals to all the senses, not simply the conventional reliance on sight and sound. Research shows that a full 75 percent of our emotions are in fact generated by what we smell, and the author explains how to capitalize on that finding. Included are innovative tools for evaluating a brand's place on the sensory scale, analyzing its future sensory potential, and enhancing its appeal to reach the broadest base of consumers. Lindstrom lists the top twenty brands for the future based on their sensory awareness. (The top three: Singapore Airlines, Apple, and Disney.)"--BOOK JACKET

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